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Entries in community (1)

Monday
Mar262018

Growing Your Business Through Community Engagement And Charity Work 

Women can influence and play significant roles in the development of their communities through the decisions they make in their families, jobs and businesses.  There is evidence to suggest that women have the capacity to make contributions to society and their communities, but these are underutilized.  As a mom entrepreneur and business owner, you can make a difference through giving your money and time to various charitable causes - this can bring benefits not only to the community, but to your business by contributing to its growth and success.

You may be looking for ways to get your business off the ground, or you may already have an established business and are looking for ways to expand. It is worth noting that your business operates within a community; and with the right approach to community support and engagement, your business can benefit immensely.  Whether you operate an online site, or a business serving a single or multiple locations, you can be involved in various causes that will bring benefits to your community and contribute to your business success.

Charitable benefits for your community

As a mom, you influence your family’s involvement in various causes in health, education and other social issues.  Similarly, through your business, you can help to improve lives by being involved in a range of social and cultural charitable causes that develop and enhance the community, such as working with schools, hospitals, sports, film and theater. Take Jason A. Sugarman, a finance expert and a successful businessman -  he has been donating to charity and been involved in several causes for a number of years, including health as well as cultural and sports causes. As a mom, there are several ways you can offer help without expecting a reward from your community. It could be as simple as counseling families and guiding them as they go about helping their loved one free from addiction.

Charitable benefits for your business

Being involved in charity work can provide you with opportunities to grow your customer base, resulting in increased business and revenues.  A study by Cone Communications revealed that about 90% of millennials would rather purchase from a business that was involved in a charitable cause - and overall, 85% of Americans will do the same.  The study also found that 62% would happily take a reduced salary to work for a business involved in a social cause, thereby saving wage cost to the business.  Charitable and community engagement will also provide you with marketing, publicity, and networking benefits, saving you the cost of having to source these services separately.   

Engaging in charity work can result in both increased revenues and some cost savings, and can make your business profitable and contribute to its success.  These collaborations with charitable partners can also lead to growth and development opportunities for you as an entrepreneur.