Our Sponsors

  

 

 

Download our::

Keep up with Market Mommy around the web!

 

 

Advertisements

 
 

 

 

 

 

Branded custom notebooks to promote your business or congratulate employees.

This area does not yet contain any content.
#ASBC #motivationmonday #motivationmonday #contest #quote #quote 2011 Holiday Gift Guide 2nd Birthday Extravganza 5 Minutes for Mom About Us Achieving $uccess Advertising advertorials Alexa Announcements Galore apps at home care Author Autumn Blog Party Award Baby Accessories Baby Fair black friday blessings Blog Blog Tour Blogging Book Book review Book Writing branding budget Business Advice business lessons Business of the Week Business Opportunity business plan Celebrity Gift Placement Charity child care Childrens Decor Children's Lamps Children's Wall Art clothing coaching cold calling Communication Conference consignment content creation Contest Coupon crowdfunding Customer Service cyber monday Cyber Monday Special digital marketing direct sales directory distractions DIY Email marketing Epson Printer etsy Etsy Blog Party Event Expert Blogger Panel Expo Facebook fampreneur Father's Day Tribute First Birthday Extravaganza first time customers Fling into Spring Forum franchise Free Seminar Free Services friends FTC Ruling Fun funding Fundraiser games gender inequality gift Giveaway goals Green Guest Blog Post health health apps HGG 2014 HGG 2015 HGG 2016 hiring Holiday Blog Party holiday cards Holiday Gift Guide holiday gift guide 2012 holiday gift guide 2013 holiday gift guide 2015 holiday gift guide 2016 holiday gift guide 2017 holiday gifts holiday pricing Holiday Stress Home Office Housekeeping Houston income and profit infographic infringement intern international business Interview invention Kids Decor Kids Wall Art Labor Day Blog Party lead generation life balance LuLaRoe Market Mommy Market Mommy Favs Market Research Marketing 101 Marketing Materials marketing plan Marketing Recipe marketing tips Media Misc. mobile mobile app mom business owners mom inventor Mom owned business mom owned businesses Mom Websites Mommy Monday Mother's Day Tribute multi level marketing Networking New Year Newsletter online marketing outsourcing Parenting partner Personal Photography Pitching Presentation Press Kits Press Release Press Release Week Printing Services prizes product Product Review Product Roundup Professionalism Promotion Protect Your Skin Public Relations Q&A Q&A Friday Resources Reviews safety product Sales Sam's Club SCORE senior care SEO side hustle Small business small business saturday Small Business Week Social Media Specials Sponsored St. Patrick's Day STAR Award Super Bowl Ads Survey thankful thanksgiving Think Spring Blog Party Thrifty Thursday time management Tips Top 5 toys trademarking Tradeshow Try This Tuesday's Tip Twitter up-cycled Vacation Ideas video wage gap web design Welcome Winners women entrepreneur Wordless Wednesday work from home Working Mom Workshop World Breastfeeding Week World Series
Sites We Love

Market Mommy on Facebook

Entries in Advertising (19)

Saturday
Sep022017

Sign Up for our 2017 Holiday Gift Guide Now!

It's hard to believe that time of year is already here. But, with the arrival of pumpkin spice everything also comes the launch of our Holiday Gift Guide! We are gearing up for another fabulous year of featuring small, mom-owned businesses, just like yours! We want to help you increase your holiday sales and build momentum heading into 2018! If you only advertise one place this holiday season; your holiday advertising should be with Market Mommy! Let us tell you why.

Each and every year (since 2009!) we've helped moms share their incredible businesses with thousands at holiday time. We hope this year will be even more spectacular; and we've made a few updates to help ensure everyone's success.

New, more modern design. Think, Real Simple's Holiday Gift Guide. Our HGG landing page will feature a product image for each category from our premium sponsors. The sleek design will focus on the images and draw your potential customers in! Then, once on the category page, our viewers will see a listing of great products offered by mom-owned businesses. Only one premium listing will be sold per category. So hurry on over and sign up now!

Expanded categories. This year we've added more options to our category list. As an advertiser, you choose which category your product and business is listed in. And, the best part is, if you don't see the perfect category for you; you have the option to create your own! Gifts for Her, Him, Baby; all the basics are available. We also have more unique categories like Gifts for Mompreneurs or pets!

Lower prices. We've simplified our listing options this year and are only offering premium and basic listings. One premium spot will be sold per category (so don't delay!). And, only up to 10 basic listings are available per category. Premium placements are $125 and include things like a sponsored blog post, extra social media coverage, product photos on our landing page, etc. $50 is an affordable option for a basic listing. It includes a product description, coverage in our e-newsletter and more. For a complete list of what's included, click here.

All gift guide sponsors will be featured on our Facebook, Twitter and Instagram pages. We'll also be emailing a guide out to our list of mom subscribers. This is exactly who you want your products in front of this holiday season! Moms do the majority of the holiday shopping, and mom business owners have a heart for other mompreneurs!

Last year, all of our advertisers said they were satisfied with their exposure. They used words like unique, useful and a good value to describe our holiday gift guide! They also all agreed that the holiday gift guide significantly increased their social media exposure.

"I was pleased with how the gift guide was set up and communicated. I think I received great exposure that I wouldn't have received otherwise. Thanks!

Won't you join us this year? You'll receive more than three months of excellent advertising for one low price! Let's get started!

Wednesday
Nov092016

Black Friday Advertising Special

2016 Black Friday Thru Cyber Monday
*A strict deadline for materials is set for Nov. 21!

Option 1:: $39

  • 4 Facebook Posts
  • 4 Twitter Posts
  • Image, link in dedicated newsletter

Option 2:: $69

  • 4 Facebook Posts
  • 16 Twitter Posts
  • Image, link & Text description in dedicated newsletter

Options

Friday
Aug312012

Where Should I Advertise?

Question:  We are web-based. How do I choose good websites on which to focus our advertising dollars?

From Leah of www.DiaperCakewalk.com 

Shara’s reply: When I first began my book business I went looking around for web sites to advertise on. I knew very little about advertising back then (2007). I basically focused on cost. I didn’t have a lot of money and I looked around for web sites that didn’t charge hundreds of dollars a month to place a simple ad/link.

I ended up spending $400+ to advertise on a site called MommyPerks.com. I later became co-owner and then full owner but that’s another story. 

Back to my point: I got very little traffic from the site back then! It had just started up in 2005 and the traffic was slim at best. Over the months and years I watched as more mom sites and mom blogs entered the scene and more niche markets popped up Online. I listened to my own friends, colleagues and clients grumble about what didn’t work, the money they wasted and more. I learned from the feedback in order to make Mommy Perks an affordable location for business owners to promote – with funds they could stand to lose. 

That said, here are a few tips I myself would follow if buying ad space for my book business now!

Niche sites

Focus on buying ads on sites and blogs that actually relate to what you do/sell. Sometimes buying ads on “parent” sites is too broad. The more you can narrow things down the better. For instance, if you sell gardening tools, you might do okay promoting to parents but you’d do even better promoting to gardeners. So look around for sites that focus their content on gardening tips, ideas and resources. The site visitors will be more likely to purchase what you are selling. 

Cost

Cost always matters when our budgets are tight. The problem comes when small business owners want advertising for very little from sites that offer a lot. How can that work? Many times, it cannot. Here’s why: If I sell ads for $5 each I’m not earning enough to feed my children or pay my own bills. Yet the advertiser wants me to bring lots of visits and sales. This is hardly fair, right? I have to focus on building up my site and blog in order to have great traffic and seo so that my advertisers get clicks and hopefully sales! That takes time and money. Once I’ve built up then, I have every right to charge more. That is what the advertiser is paying for, after-all. So keep in mind that while you do want to spend your money wisely, expecting a site to deliver high results will cost you more. Fair is fair. 

Google Ads

Do your research and number crunching before buying Google Ads. One of my clients recently did the number crunching and realized… this is not for them. You see, they sell memberships on their site for $20 each. With Google Ads, they’d be spending about $60 per new client that they snag. That certainly doesn’t balance out, does it? Now, if you sell something for $300 and each new client would cost you $60, it may be worth it.

Plan ahead

Many small business owners plan out their advertising dollars at the start of the year. They take the extra funds that came from holiday sales and use that to buy ads for the following 12 months. This is a wise move, I think. Most small businesses gain additional income during the holiday months so using some of that to continue with their advertising is smart. Do some research and ask around. What sites do other small businesses advertise on? Who gives the most bang for your buck? What site owners go the extra mile by tweeting and facebooking their clients? Many sites do not welcome their advertisers on facebook or twitter but many do. Find out who goes that extra step for their clients.

Create effective ad images 

I recently ran a giveaway for one client and I invited a few pals to enter. Two of them wrote back, “Oh, I don’t have toddler aged kids!” Well, this client had long been using babies and toddlers on their ad graphics. Even though they sell for kids up to the age of 18! Many potential buyers didn’t bother to click over because the images implied that all products were for small children only. Be sure to create and label your ad images for the most accurate and targeted results. 

Long term ads

It can take a while for site visitors to register your ad in their mind. They might see your ad 10 times before actually clicking over or acting upon it. It’s often-times better to buy long term ads rather than short term (one month, etc). I used to sell ads in our PERKS Directory for 3, 6 and 12 months. I now sell the spots for one year only and that’s that. It’s better for the client to have a long term placement so I don’t bother with other options now. This is less likely to be an issue for high traffic sites like CNN.com, of course. If you are on CNN.com for one month you’ll get lots of clicks. Yes, indeed. For smaller sites and blogs, however, don’t expect fast results or over-the-moon traffic stats.

Busy beaver blogs

Do you ever visit sites and blogs that are crammed full of ads? I can’t stand them, myself. I shut out every single ad and don’t pay attention to any of them. If you are like me, you’ll want to find sites that tastefully sell ads so that the clients can actually be seen among the content. I would be far more likely to buy ads on a site or blog that doesn’t crowd, cram and stuff the ads into every nook and cranny. 

Think outside the Internet

Your local school may sell ad space in the yearbook or school newsletter. Look into these options, as well. They are usually very affordable and you’ll be promoting to locals – who hopefully embrace the “buy local” slogan! As a local business owner you may gain new business from other parents in your area, even though you sell Online. It can’t hurt to try. 

Shara Lawrence-Weiss has a background in education, early childhood, special needs, freelance and marketing. She owns various websites including: Mommy Perks, Kids Perks, Personal Child Stories, Early Childhood News and Resources and Pine Media (co owner). Shara is an active member of her town charity group and a Library Board Member. Learn more about her at Mommy Perks.

Tuesday
Jan172012

Nominations Open! Are you a S.T.A.R.?

Are you {or someone you know} a S.T.A.R. {successful, tenacious, accomplished, remarkable} Mom Entrepreneur? If so, Market Mommy wants to honor you for your continued dedication to your business and your family!

Are you a leader? Are you balancing your business and family in a creative way? We want to hear what sets you apart from the thousands of other mom entrepreneurs! Why are you determined to succeed? Have you invented a product that is helping others? What have you done to show the world that you’re confident, remarkable and steadfast? Tell us, and you’ll be entered to win an absolutely awesome prize package.

We know it’s far from easy to balance a family and grow a business at the same time. And, many of you put in hour after hour and jump hurdle after hurdle in the pursuit of success. That’s why we’ve created the first S.T.A.R. Mom Entrepreneur Award. We feel you should be recognized for all the sacrifices you make in the name of entrepreneurship.

Not only will this award garner you the respect you deserve, it also comes with an unprecedented prize package! We’ll be giving away more than $3500 in prizes. Visit our Sponsor Page for a full list of prizes and their sponsors.  Once you’re nominated, you’ll be listed in our S.T.A.R. Mom Entrepreneur Award photo album on Facebook. There, your supporters can endorse you with their ‘likes’ and comments!

Our fabulous panel of judges will review nominations and endorsements and chose the mom who best exemplifies success and tenacity. We want to honor a mom who is accomplished, has overcome adversity to make it and aims to balance her business and family life seamlessly. An all-around remarkable mom!

Is that you? It’s easy to nominate. Visit our Nominations Page to fill out the short form, and then e-mail one image {your logo, headshot, product image or another photograph that represents your business} to star{at}marketmommy{dot}com. Once we receive your nomination form and image, we will post your image in our Facebook album and you will officially be registered. Nominations are being accepted through February 29, 2012. For a complete list of Official Rules, click here.

Award Timeline

Nominations Open: January 16, 2012

Nominations Close: February 29, 2012

Endorsements Accepted on Facebook until: March 16, 2012

Winner Announced: On or around March 30, 2012

Thursday
Nov042010

New Partnership:: Indy’s Child and Cincinnati Parent

I am so excited to tell you about a new partnership that Market Mommy has established with Indy’s Child and Cincinnati Parent magazines! There are several benefits that you can take advantage of.

First, and most exciting, is free and reduced cost advertising. When you go through Market Mommy to place advertising on their site, you get your first month free and a 10% discount thereafter. A 160x160 tombstone ad on their new ‘mompreneur’ page is just $45/month with the discount!

There are larger sized ads available as well. If you are interested in advertising there in preparation for the holiday rush, e-mail me today. Space is limited!

Along with this partnership, the sites have launched their newly created ‘mompreneur’ section. Market Mommy is fortunate enough to be helping with content via our blog’s feed.

This is another win for you! Whenever you get coverage on our blog, you are also getting coverage on their sites. Your article can now be seen by thousands more eyes with no additional cost or effort from you.

Do you have a product that you are trying to get into the hands of reviewers?  You can easily submit your own products for review on their sites by clicking here or here.

Market Mommy is committed to forming partnerships and relationships that will benefit you and your small, mom-owned businesses. Discounted advertising on high-traffic sites is just one way we are doing that. If you’d like to market your business at a higher level, contact me today!