Our Sponsors

 

 

 

 

 

Download our::

Keep up with Market Mommy around the web!

 

 

Advertisements

 
 

 

 

 

 

This area does not yet contain any content.
#ASBC #motivationmonday #motivationmonday #contest #quote #quote 2011 Holiday Gift Guide 2nd Birthday Extravganza 5 Minutes for Mom About Us Achieving $uccess Advertising advertorials Alexa Announcements Galore apps at home care Author Autumn Blog Party Award Baby Accessories Baby Fair black friday blessings Blog Blog Tour Blogging Book Book review Book Writing branding budget Business Advice business lessons Business of the Week Business Opportunity business plan Celebrity Gift Placement Charity child care Childrens Decor Children's Lamps Children's Wall Art clothing coaching cold calling Communication Conference consignment content creation Contest Coupon crowdfunding Customer Service cyber monday Cyber Monday Special digital marketing direct sales directory distractions DIY Email marketing Epson Printer etsy Etsy Blog Party Event Expert Blogger Panel Expo Facebook fampreneur Father's Day Tribute First Birthday Extravaganza first time customers Fling into Spring Forum franchise Free Seminar Free Services friends FTC Ruling Fun funding Fundraiser games gender inequality gift Giveaway goals Green Guest Blog Post health health apps HGG 2014 HGG 2015 HGG 2016 hiring Holiday Blog Party holiday cards Holiday Gift Guide holiday gift guide 2012 holiday gift guide 2013 holiday gift guide 2015 holiday gift guide 2016 holiday gift guide 2017 holiday gifts holiday pricing Holiday Stress Home Office Housekeeping Houston income and profit infographic infringement intern international business Interview invention Kids Decor Kids Wall Art Labor Day Blog Party lead generation life balance LuLaRoe Market Mommy Market Mommy Favs Market Research Marketing 101 Marketing Materials marketing plan Marketing Recipe marketing tips Media Misc. mobile mobile app mom business owners mom inventor Mom owned business mom owned businesses Mom Websites Mommy Monday Mother's Day Tribute multi level marketing Networking New Year Newsletter online marketing outsourcing Parenting partner Personal Photography Pitching Presentation Press Kits Press Release Press Release Week Printing Services prizes product Product Review Product Roundup Professionalism Promotion Protect Your Skin Public Relations Q&A Q&A Friday Resources Reviews safety product Sales Sam's Club SCORE senior care SEO side hustle Small business small business saturday Small Business Week Social Media Specials Sponsored St. Patrick's Day STAR Award Super Bowl Ads Survey thankful thanksgiving Think Spring Blog Party Thrifty Thursday time management Tips Top 5 toys trademarking Tradeshow Try This Tuesday's Tip Twitter up-cycled Vacation Ideas video wage gap web design Welcome Winners women entrepreneur Wordless Wednesday work from home Working Mom Workshop World Breastfeeding Week World Series
Sites We Love

Market Mommy on Facebook

Tuesday
Jul252017

Christmas in July :: 50% OFF Advertising!

We're celebrating Christmas in July and giving an AWESOME gift to you!

Purchase any advertising option* during the month of July and save 50%!! This is a great deal that will help you spice up your summer marketing efforts! Stock up now and use your ads any time you like in 2017! Unlimited purchases permitted! Simply e-mail me with the code CHRISTMAS and I'll send you an adjusted PayPal invoice! Don't miss this great opportunity! All advertising options listed here are eligible (excluding Twitter parties) and the Strictly Advertising Package also qualifies!!

**CHANCE TO WIN** Everyone who takes advantage of this special will be entered into a drawing for a free button ad for the remainder of 2017!

*Twitter parties are not included in this promotion. 50% discount cannot be combined with any other offer.

Monday
Jul242017

Starting a Business: 5 Reasons Your Small Company Needs a Better Online Presence

Running a small business of any kind is a big commitment. From never-ending to-do lists to keeping up on all of your inventory and production, there's a lot on your plate. And considering the fact that there are an estimated 28 million small businesses in the U.S., you're not the only one facing these issues.

And in the 21st century, there's one extra pressure on small business owners: the need for a professional online presence. If you're reluctant to invest in a new website or social media marketing campaign, then you may be wondering just how important an online presence is?

The 2017 Small Business Social Media Marketing Research Survey reveals that small businesses in the U.S. now consider their self-published posts to social media, digital and real world advertising, and their own websites of the utmost importance when it comes to engaging existing customers and attracting new ones.

Despite those findings, the report found that the majority of these businesses are still spending an average of $100 or less per month on marketing tools. How do they do it? Simple. They have a great website to begin with. Here are a few reasons your small business should have a great website and online presence of its own:

 

  1. First Impressions
    Did you know that 94% of users cite website design as the reason they rejected or mistrusted a business? That's right, your first online impression can go a long way in terms of attracting or repelling your customers. Your online presence should reflect the kind of experience you want customers to have when they actually visit your business.
  2. Window Shopping
    When you're window shopping in a mall, you're going to enter the stores with displays that are neat, stylish, and clearly display items you're looking for. Your website should serve the exact same purpose for visitors.
  3. Customer Accessibility
    A website, unlike a brick and mortar business, is accessible 24/7. And after coming to your site, 50% of visitors will get their bearings with the navigation bar. If your website isn't up to par, customers won't have that accessibility and you may even lose them because of it.
  4. Increased Sales
    As previously mentioned, your website is accessible to customers all day, every day. Not only does that mean you can answer questions outside of normal business hours, but it also means you can sell product outside of those hours, too. The better your site, the more work it can do for you!
  5. Online Visibility
    Above all else, your website offers you online visibility. Why do you think all of those small businesses in survey used social media in addition to their own sites? The answer is always visibility. And the more visibility you get through your website and other online platforms, the better.

Running a small business isn't necessarily easy, but that doesn't mean it has to be a struggle every single day. In fact, the more effort you put into your online presence from the beginning, the fewer struggles you'll have with marketing efforts in the future. What are you waiting for? Get started on your web design today.

Wednesday
Jul052017

Study Finds Women Who Won't Disclose Pay History In Interviews Get Paid Less Once Hired

According to psychological studies, first impressions are formed within seven to 17 seconds of meeting someone. Moreover, 55% of that opinion is determined by an individual's physical appearance. In job interviews, it's vital to look put-together and professional, as your appearance can indicate how equipped you are to do the job at-hand. That impression might be right or wrong, but it's real.

Now, a new study has found that if a company decides to hire someone, the way a candidate answers one important question could make all the difference in how much they make every year -- but the "right" answer also depends on one specific factor: their gender.

Most of those in the business world know appearance is not all that comes into play during an important interview. The skills a candidate possesses are of immense importance to many employers. In fact, 77% of employers surveyed think personality skills are just as important as hard skills, and 16% of them find them to be more important. The way a candidate responds to questions is crucial, too. Their answers can help managers determine whether they might be a good fit for both the position and the company.

But whether or not employers realize it, they likely have some implicit bias when it comes to interviewing candidates of different genders. And according to new research from PayScale, whether or not a candidate decides to disclose their pay history when asked -- and the gender of the candidate in question -- has a big effect on their salary once they've gotten the job.

The study found that around half of Americans stated prospective employers have inquired about their pay history. Of those who were asked, around 23% declined to answer. This decision literally pays off for male candidates, as men who refuse to disclose their current salaries get paid 1.2% more on average once hired.

Women who play coy, however, receive the opposite treatment. Female candidates who won't disclose their pay history in interviews earn 1.8% less than those who do. Women already make 90 cents on the dollar, Pew data shows, for every dollar men make, but the decision to not divulge created a 3% pay gap between those men and women surveyed.

The findings stand in stark contrast to the advice that women have received in the past. Both men and women alike are urged not to talk about previous salaries during negotiations for new positions, but for women, this advice has seemed even more critical. If they disclose their previously lower salaries, they might end up making even less, comparatively, in their new position than male employees. But since other research has shown women have been penalized for being too assertive in salary negotiations as well, these findings leave women with few options.

Apparently, you just can't win.

Although McKinsey research has found that gender-diverse companies are 15% more likely to outperform their peers, many organizations make it difficult for women to even get through an initial interview unscathed.
Another study conducted by TimesJobs, based out of India, found that while employees of either gender are sometimes asked inappropriate or awkward questions in interviews, about 40% of female employees have been asked questions related to family planning, while 35% say they were asked about their relationship or marital status during interviews. Around 20% were asked questions relating to age, weight, or size. Overall, 80% of the female professionals surveyed said they've had to respond to inappropriate inquiries in these settings. While these findings may not reflect the exact trends happening in U.S. interviews, it highlights the fact that gender inequality in the workplace is still a universal issue.

Fortunately, the U.S. does have protections in place about what interviewers are allowed to ask, and some state and local governments are enacting measures to stop employers from asking about salary history altogether. Massachusetts recently passed a law, which will go into effect next summer, that will prohibit local companies from asking applicants about their pay history before a job offer is extended. New York City has also passed legislation that will keep employers from sticking their noses in their candidates' salary business.

In addition, the Pay Equity for All Act was reintroduced in the U.S. House of Representatives just a couple of months ago. While it has yet to move ahead, it would ban employers from asking about salaries all across the nation. That said, that bill is predicted to have a very small chance of being passed, so it may be up to the states -- and individual organizations -- to ensure all applicants are given an equal playing field, regardless of gender identity.

Tuesday
Jun272017

Caring For An Aging Loved One? There's An App For That

As our parents age, weighing their care options can be a difficult and emotional process. In many cases, keeping them at home is appealing, as "aging in place" allows your loved one to stick to their same routines. However, this independence can also present health risks.

Fortunately, modern technology is evolving to make living at home more safe and healthy. 

It is estimated that two thirds of older people in the United States are living with multiple chronic conditions. This population also makes up 66% of the nation's healthcare budget. Caring for an aging loved one can be more complicated when they have a strict medication and treatment regimen to manage these conditions, so app developers are making it easier to monitor senior health. 

If you are caring for a senior family member, the following apps may help you out:

  1. Balance: For Alzheimer's Caregivers

    This app provides both organizational and informational tools for caregivers of those with Alzheimer's. Users can get specific tips on how to address certain behavior and care needs, and can also read up on the latest Alzheimer's health news. The app also has medication, appointment, and other scheduling tools.


  2. CareZone

    CareZone allows multiple family members to connect on a simple interface, keeping track of their loved one's care schedule, medications, behaviors, and daily tasks. Users can also upload files and photos to share with their family network. The app also has a reminder system built in, so your family member can avoid missing medication doses.


  3. Elder 911 and Elder 411

    Created by the same company, these apps are great resources for medical information and advice. Elder 411 has over 500 pieces of expert information organized into categories. Elder 911 focuses on the transition from hospital to home, helping caregivers plan discharge, care transfers, doctor recommendations, and other topics.


  4. Dementia Caregiver Solutions

    This app provides specific advice for addressing complicated dementia-related behaviors. Users can click on the problem at hand and receive solutions. You can then star the solutions that work to use later. The app also provides more general information about dementia as a whole.


Technology is changing the way that we address common health concerns. Dizziness, for example, is estimated to impact 65% of people over 60-years-old on a daily basis. Not only do smartphones make it easier to call and check in on aging loved ones, but informational apps are now able to suggest possible causes for common ailments like dizziness.

Carol Marak, editor at Seniorcare.com, writes in Huffington Post that caregiving technology will evolve to make truly independent living more feasible.

"Keeping a person safe and comfortable at home through a platform that automates everyday devices is a good start for aging in place," she writes. "But how about the personal care needs that people have as they decline? If a person intends to live at home as long as they can manage, technology must adapt to those issues as well. The medical term is activities of daily living, and deal with the day-to-day things like bathing, cooking, grooming, cleaning, walking, using the bathroom, and oral hygiene."

Just remember, no matter how evolved our tech and mobile apps become, it is still important to see a medical professional for all concerns. If your loved one is having an emergency, call 9-1-1 or get them to care immediately.

Sunday
Jun042017

Epson Unveils Workforce Expression ET-3600 EcoTank All-in-One Supertank Printer

I recently had the opportunity to review the new Epson Expression ET-3600 EcoTank printer. I am always impressed when I receive a new Epson printer and they always provide top-notch printing and ease of use for my home office. I'm not an overly technical person, so I like that they are easy to set up and operate.

Plus the speed and print quality are amazing. However, I think, the best part about this printer is that you rarely have to worry about running out of ink! The printer comes with enough ink for two years right in the box and there aren't cartridges that you have to constantly change.That's enough ink to print up to 8,500 pages! I know many of you probably print more than I do, but it's going to take me a long time to go through that much ink! That's equivalent to 50 ink cartridges; so think of how much time and money we'll be saving without buying and changing cartridges constantly.

The printer is fast and I never have any issues with it keeping up with my demand. It prints double-sided, which I love and it's conntected to my wireless network; allowing me to print from my laptop, smartphone and tablet. It's very convenient and provides exactly what I need for my home office.

From Epson::

Expression ET-3600 EcoTank All-in-One Supertank Printer – designed for the small office/home office market, this printer offers an in-box ink yield of up to 11,000 black and 8,500 color pages and fast print speeds of up to 13.7 ISO ppm (black) and 7.3 ISO ppm (color). The ET-3600 is packed with an unbeatable combination of convenience and value, boasting auto 2-sided printing, a 150-sheet paper capacity and offering wireless printing from tablets and smartphones.

Pricing and Availability

The WorkForce Expression ET-3600 EcoTank ($399 MSRP) will be available mid-September 2016 through major computer, office and electronic superstores and www.epsonstore.com. For more information and availability, please visit www.epson.com/ecotank.

About Epson

Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.

Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 67,000 employees in 90 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts.

Epson America, Inc., based in Long Beach, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), Twitter (twitter.com/EpsonAmerica), YouTube (youtube.com/EpsonAmerica), and Instagram (instagram.com/EpsonAmerica).

*I received a complimentary product in order to write this review; however, all opinions are my own.