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Practical Product Packaging Tips For Entrepreneurs

Many buyers judge a product by its packaging, even when they're shopping online. In fact, about 40% of online shoppers say that branded packaging makes them more likely to recommend certain products to friends or to share the product on social media.

Your packaging design isn't just to protect your product. It's also to help your product stand out to your customers and boost emotional engagement. So how do you get that engagement when you're packaging your products as an entrepreneur?

Consider the following tips you can use to get creative with your packaging design to protect your products and make your customers happy.

Appeal to your target audience

One of the biggest YouTube trends right now is the unboxing or "haul" trend. Consumers buy or are given products by a sponsored business and they post a video of themselves unboxing the products and trying them on or using them.

What these videos show is that packages and custom boxes are made specifically to be handled by a target audience.

For instance, if your target audience is young adult women (29% of women said they wanted to focus on self-care in 2018), then color psychology and feminine designs often work really well. Edgier packaging design may work best if your products are bright and bold.

It's also important to think of your target audience when you're considering how the product is packaged. Younger, able-bodied consumers have the dexterity to open a complicated package, but disabled or senior consumers may have a hard time opening the same package.

That said, keep your packaging creative but also easy enough to open so everyone can enjoy your product.

Consider how you're distributing your products

Some entrepreneurs will sell their products inside stores while others prefer to make their products available online. It's vital to consider how you're distributing your products so you know what kind of packaging design will work best for you.

Not only are shipping costs affected by the size of your product packaging, but there's also a chance a complicated package could end up squished in the mail on the way to your customer. Your packaging design needs to account for how you make your products available to customers, retailers, and intermediaries.

Calculate the costs of packaging design

There are a lot of fun and creative things you can do with your packaging design. However, if you're not careful, you can end up overspending on custom packaging. Calculate the costs of your packaging options along with their shipping costs if you sell your products online.

From there, you can aim for your more conservative packaging options. In some cases, it may be cheaper to outsource a professional packaging business if you don't have the time or resources to package all of your products.

If you do choose to outsource your packaging to cut down on costs, remember to do your research on the business beforehand. Up to 90% of companies say they recognize the importance of screening job candidates to avoid external threats and, in a way, the folks you're outsourcing are your job candidates.

It's no secret that packaging is crucial when it comes to getting your product on the market and sold successfully. Up to 72% of consumers say they read just the nutritional panel on product labels almost every time they buy a product.

By following the tips above and by getting creative with your packaging design, you can improve your sales and engagement with your customers.


Improving Customer Service

Providing exceptional customer service is something all businesses should strive for. In this blog post, we take a look at some options worth considering…

Outsource elements of your customer service

There is only one place to begin, and this is with outsourcing. If you do not have the capacity to handle all elements of your customer servicing in-house, you should definitely look into outsourcing. After all, outsourcing is suitable when you do not have the full capacity to complete a task to the standard you want to within your company. 

There are lots of different ways that you can go about outsourcing elements of your customer service, for example, you can use a live chat feature on your website and outsource a team to handle it. However, a live receptionist service is definitely something worth thinking about. Virtual receptionists can ensure that your business is always available to answer queries whenever needed without taking away from you and your team focusing on other tasks. 

Use premium embroidered name badges 

When choosing workwear for your employees, there is a lot that needs to be considered. One option to think about is embroidered name patches for uniforms. There are many benefits associated with identifying employees by using name badges, as you will discover in further detail below. 

One of the main advantages associated with embroidered workwear name patches is that they can help new employees and visitors to settle in better. After all, it can be awkward when you start a new job and you do not know everyone’s name. Name tags can make it a lot easier for new employees to adjust to their new job. It also makes it a lot easier for visitors to find a certain employee or know whom they are talking to. Embroidered name patches for uniforms can also enhance safety in the workplace. There are a number of different ways safety is improved by having a name tag system in place. If an employee stops working for your company, they will need to hand over their name badge. This ensures that disgruntled employees cannot access the workplace again. Name badges can also ensure that visitors are not able to enter the workplace without going through the reception area. If that wasn’t enough, another reason you should think about work wear embroidered name patches is because they boost corporate branding. You can incorporate their name, alongside your logo, and this will help to get the word out about your business. Your logo will be viewed wherever your employees go.

It is also worth considering the professional image you will give off if all of your employees are wearing corporate uniforms with their name badge and logo embroidered onto it. Communication will enhance in the workplace as well, as people won’t be fearful about approaching someone when they don’t know their names. This shows why name badges are especially beneficial in large workplaces, where it is unlikely that everyone knows each other on a personal level. If you are in a customer-centric business, you can really enhance the service you provide. It makes it a lot easier for customers to ask any questions they have. Also, embroidered uniforms with name badges will help to increase accountability too. If a customer complains about bad treatment they have received from someone, they will be able to point out who it is. This enables you to deal with the matter more efficiently and quickly. Plus, employees are more likely to provide a better service to your customers for this exact reason – they know that they will get caught out if they don’t.

Consider a promotional product strategy

A lot of businesses are choosing to adapt the marketing strategy of using promotional products to advertise their company. And quite frankly it is not hard to see why. It is a method which has proven its success over many a year and so companies continue to reap the advantages it has to offer. 

Nevertheless, the key to the success of this advertising strategy all lies within what promotional product the business in question chooses to utilise. Picking the right product determines whether this method will be a success or a failure. 

Which product is right depends largely on the company in question. For instance, a USB is a good choice for an IT based industry in particular. Think about what your customers would appreciate.


4 Ways Outsourcing Can Help Your Business Grow

Growth is one of the most important goals for a lot of small businesses. When a small business ceases to grow, it is often the first sign that it is in decline, but it’s fair to say that growth takes a lot of time, money and effort - time, money and effort that many small businesses do not have.

If that’s the situation you’re in, don’t panic because there is one thing that can really help you out of your situation and stimulate growth - outsourcing.

Here are just some of the ways that outsourcing can help your small business grow:

It Can Free Up Capital

Often, you need money to grow your business and one way that you can free up money is by outsourcing. When you outsource, you do not have to pay a full-time salary or any of the benefits and insurances that fo with that, which means you can get the work you need doing done and keep some much-needed cash aside for investing in the things that generate the most revenue for your business - what’s not to love?

It Lets You Focus on Your Strengths

When you take the decision to outsource minor routine tasks like managing your schedule or completing the day’s admin, you are free to focus on the things that you’re really good at. Instead of doing the books, which isn’t your specialty, for example, you could be working on product designs or coming up with new services that will generate even more revenue for your company. Outsourcing gives you back your time - that is its power.

It Provides Expertise

One of the great advantages of outsourcing is that it gives you affordable access to people who are experts in their fields. For example, the people at  http://www.prosum.com/managed-it-services/ know the IT industry inside out and they will keep your computers running come what may, just as the writers at Constant-Content.com are great wordsmiths who will be able to deliver effective content for your marketing campaign. The more skilled your experts, the better your business, the more likely growth will be in the future.

It’s Flexible

Perhaps the biggest advantage of outsourcing is that it allows for a high level of flexibility, so when you’re having a run on your product and you need more people to get it out on time,   find them quickly, and when times are quieter and your requirements are less, you do not end up throwing money away on staff who have nothing to do. This allows you to use your money as effectively as possible, while still growing your business. It is the only way to do things if you have a limited budget and work requirements that vary month to month.

Outsourcing is popular for a reason - it allows businesses of all shapes and sizes to tailor their operations and make the best use of their time money and resources to grow their businesses effectively. If you aren’t already outsourcing, give it a try and you might just be pleasantly surprised by the results.



What Not to Do When You're in Debt

The chances are that most people will end up with some form of debt in their lives. You might have a killer student loan that's lingering in the distance and waiting to strike, or you may have a personal loan that you recently acquired so you could update your kitchen or buy a new car.

In today's economy, many people simply can't afford to make high-value purchases all at once. A well-researched loan can be an excellent way to take the stress off your shoulders and balance out the cost of crucial investments. However, it's important to have a plan for getting rid of the debt that you accumulate.

If you compared your options online before taking out a loan, you'll hopefully have the lowest interest rate available right now. Take advantage of that fact and get out of debt quickly by avoiding these unhelpful financial behaviors.

Here's what not to do when you're in debt. 

1.    Charge Everything to your Credit Card

Using your credit card while you're in debt can make you feel like you have more cash in your bank account. After all, a credit card doesn't take money out of your balance, so you'll be able to see your savings gradually increasing. However, if you're not paying off the purchases you make on your credit card, you'll just be building even more debt that you need to balance out later.

If you're using your credit card so you can save aside more money to pay off your debt, you could even up owing more money than you did before, due to bigger interest fees from the credit card company.

2.    Pay only the Minimum

It isn't easy to find enough cash for everything these days. Aside from your loan repayments, you'll also need enough money for your rent or mortgage, your utilities, any car expenses, and countless other things too. It's no wonder that you might prefer to pay only the minimum for a while.

Unfortunately, your loans will only last for so long. If you reach the end of your term and you haven't made enough of a dent in the total amount owed, then you're going to end up with a hefty repayment to worry about one day in the future. Reduce your long-term stress by paying off as much as you can each month - even if that means cutting your budget elsewhere.

3.    Avoid Changing your Budget

When you first took your loan out, you might have gone through your budget and decided that everything was where it needed to be so that you could afford your repayments. However, as time has passed by, you might have noticed payments cropping up here and there that you didn't account for. This means that you'll need to go back to the drawing board and make sure that your budget still works.

You may even need to re-assess your budget if you feel as though you're not making progress with your debt quickly enough. Cutting a few extra expenses by just a couple of extra dollars could make a massive difference to your remaining loan balance in the months to come.

4.    Skip Saving

Sometimes, when people want to get out of debt as quickly as possible, they assume that the best way to make progress is to cut their budget wherever they can. If you don't want to give up on your cable subscription or stop eating out with friends, then you might decide to cut down on your savings instead.

However, your savings should be a non-negotiable part of your budget. This is the money that you can turn to if something goes wrong in your life and you need a little extra help. It's also the cash that can keep you motivated when you're stressed, and you need evidence that you're making progress towards your goals. Don't let your savings suffer when you're in debt.

5.    Jump in without a Plan

Finally, anyone can choose to tackle their debt and make a real dent in the money that they owe. However, the best results always happen when they're pursued with a plan. Rather than just jumping into your debt strategy without any prior thought, make sure that you take the time to create a solid strategy. You'll need to know exactly which debts you're going to pay off first, and where that extra money is going to come from in your budget.

Once you implement your debt repayment plan, make sure that you track your progress so you can see how effective your strategy is. If you're not making enough progress within a few months, ask yourself if you can do anything differently.


Fun In The Field: How FSM Management Tools Can Increase Employee Satisfaction

Employee satisfaction plays a huge role in productivity. The more satisfied your workers are in their jobs, the happier they are; the happier they are, the harder they work and the more they're able to get done.


Although there are many ways to boost this vital metric, such as through employee recognition programs (86% of companies that implemented these cited an increase in worker happiness), the field service industry faces unique challenges; when your employees are constantly off on their own, it can be difficult to keep track of their progress and stay on top of their moods. Let's take a look at a few of the ways field service management technology can help bridge the gap and boost employee satisfaction.


The Physical Problem


The biggest issue field service technicians face is physical distance. Operating on your own in the field can make you feel like you're truly on your own; you don't have a manager to back you up, or a coworker to ask for advice. Communication can be exceptionally difficult, especially if you're working in remote areas. Add on the fact that you might not have what you need (either physically or information-wise) to fix the customer's problem, and you've got a recipe for job dissatisfaction.


Fortunately, advanced FSM technology has been able to eradicate those issues. Mobile solutions allow field technicians to communicate quickly and effectively with large databases to find what they need, and connects workers with others in the office; the latter makes them feel more integrated into the culture of the workplace, which greatly contributes to personal satisfaction.

Tackling The Technology


Distance can easily be overcome thanks to modern FSM tools. Many updates or changes are made in real-time, so your techs are aware of scheduling shifts or customer requests as they're being made. Process improvements ensure the entire experience -- from the customer route to the work itself -- is streamlined. When you have one tool capable of performing every role, you'll be able to save an incredible amount of time; entering job notes, collecting customer signatures and payments, and any other necessary paperwork can be done on one FSM tool. By improving efficiency, your field workers won't feel like they're wasting time every day, contributing to a more satisfying job experience.


Approximately 97% of FSM software users said that it had a beneficial impact on business operations. Because FSM tools give field techs the support and information they need to effectively do their jobs, they can create a more positive customer interaction; when you have happy workers, you have happy customers.