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Friday
Apr052019

What You Might Have Sidelined Within Your Business Could Help Move Your Business Forward 

When you start up your business, you can often wonder exactly what it is you need to do to ensure that you move your business forward. It can often feel like you are just sailing at a level, and it can be frustrating at times, but often even during these stages you are making waves in your business and doing what you can to move it forward.

There are, however, sometimes things that you can forget about when it comes to moving your business forward, and by doing so, you can be causing more harm than good. So how do you do that? Here are some of the ways that you can move your business forward by taking advantage of the things you could have sidelined.

Is your cash flow working out for you?

When it comes to your business, the way you project your profits and forecast how well your going to do can have a big impact on your business. Not just that, but it can also be very difficult to ensure that you get this right. That is because if you don’t make the most of your cash flow, it can often have a negative impact on your projections. This is when predicting what is coming into the business in terms of your invoices can make a big difference. You may want to ensure that you always keep a track of the payment windows that you give to clients and customers, and also take advantage of them yourself. Making sure you do what you can to be as transparent as possible.

Do you value your time appropriately?

The next thing you might want to think about is whether or not your value your time appropriately. The truth is, when it comes to your business you can often be tempted to do every aspect of the role. But as your business gets bigger, you may be causing more harm than good when it comes to your business. So ensure that you value your time and do what you can to make sure you know where your skills lie best. Then outsourcing could be the answer in other aspects of your business, and could make a big difference to where you focus your energy to drive your business forward.

Is your business protected?

The one thing that can often be sidelined is the protection of your business, and this can be both digitally and physically. So when was the last time that you took this side of your business seriously? Is your security up to par? You could look at increasing the level of security you have in terms of alarms or fire protection. A threat that is often forgotten about is the cyber element. Is your business protected digitally?It can often be overlooked, but this is when getting software in place can help you ensure that your customers and clients are protected. This is when you might want to find out why fraudsters hate Jumio's Netverify as it could be a great way to ensure that you protect your business digitally as well.

Have you got the right staff?

One of the biggest issues you might find when it comes to your business is the staff. Getting great employees is hard to come by, so it might be that you need to ensure that you do all you can to keep the good ones. This might mean regularly communicating with them, ensuring that the working environment is up to scratch, and being an approachable leader. If you have good team members behind you then that can often be half the battle.

Are you making the most of your digital presence?

A big faux pas that businesses make today is not seeing the value there is when it comes to your digital presence. So much is done online these days, that if you side line your social media content, you may end up wishing you hadn’t. Instead it is always going to be a good idea to really focus on the content you share and how often you share content. This is when a content strategy can come in handy.

Is your website doing what it can to build your brand?

Finally, just as you would focus on your social media, your website is also just as important, and so have you ensured that you have used your website and built your brand in the right way? Your website is your online shop front, so you will want to ensure that it does what you set out for it to do.

Let’s hope these things help you to move your business forward.

Wednesday
Apr032019

How To Add Personal Touches To Your Business 

If you have your own business and want to start adding personal touches to the way in which you run it, you have come to the right place. Personalisation is a great way to make your customers feel valued and special and for those that have a business that relies mainly on good customer service, it should be one of your top priorities. With that in mind, here are a number of different ways to add personal touches to your business:

Make Sure Your Personalising Emails When You Send Them

If you use email marketing as part of your strategy, you need to ensure you are personalising any emails you send by using your customer's first names. Whether that means using email software that automatically fills in the blanks, or individually emailing your customer's clients based on the products they received, the more personal you can be the better. If you want to learn more about email marketing as a business, you can visit this site here.

Individually Thank People For Purchasing Your Products Or Services

Whilst this may not be possible for large multinational companies, for those that have a smaller customer base this is perfect. Every time someone buys a product or service from the, personally thank them. Whether that means sending out an email to say thank you or replying to a tweet or comment where they have shared their purchase - you want your customers to know that you care.

Send Out Thank You Notes And Cards Using Automated Services

If you want to take it a step further, you can also send out thank you cards and notes. Whether that's popping a personalised message into every single order you ship or sending a card out to customers who have paid for your service, they will appreciate the effort that you have gone to. For those that are sending cards without products, there are lots of services that will do this for you.

Include Customised Products As A Freebie With Large Orders

If you have people purchasing a large number of products with you, you may want to consider sending out a customised product with their order. Whilst it will cost you money, your customers will be thrilled and most likely share your generosity on social media. For more information about custom printing, you can visit this site here.

Show Your Face On Your Social Media Platforms

Finally, another great way to get personal within your business is to show your face on your social media platforms. People love to see the person behind a business and if you can, showing this on social media is a great way to let people in. Whether it's using chatty Instagram stories or posting photos on your Facebook, you'll be surprised at the incredible difference it can make to your business.

Are you looking for ways to add a more personal touch to your business? What changes can you make? Let me know in the comments section below.

 

Thursday
Mar212019

5 Reasons Why Your Small Business Is Losing Money

As a small business owner, your budget is everything. Even the slightest deviation can have a major impact on your other finances. So when you find yourself losing more money than you're bringing in, it's time to get down to business and figure out what's wrong.

There are many reasons why you could be losing money and not all of them may be under your control such as changes the government trade policy. But it's important to put a stop to the ones you do have control of.

Here are five reasons why your business could be losing profits and how you can stop it from happening before it's too late.

  1. The business model is flawed. Your business model is the backbone of your company. If there's a flaw in the model, it could cause your business to fail. It's difficult to tell whether a business model is sound until you see it in action. But to keep your business from falling apart once you notice those problems, you need to take steps to fix them ASAP.
  2. You're not targeting the right audience. This is a problem many businesses have, both big and small. Marketing campaigns that are too generalized and don't advertise to the right people can keep your product from selling on the market. Rethink your marketing strategy so you're investing in a developing, loyal group of customers. Have a brainstorming session dedicated to your target audience. What do they look like? What's their age bracket? Do they have kids? These are the questions you need to ask yourself so you know how to market your product correctly to the people who will buy it.
  3. You're not utilizing free marketing opportunities. When you're trying to get the message of your brand out there, it's easy to forget about the free marketing opportunities you have at your disposal. Social media platforms like Facebook, Instagram, Twitter, and Tumblr are great ways to market your business and interact with your target audience without draining your budget. Use your marketing budget only when necessary to boost brand visibility.
  4. You're investing in the wrong property. You might have big dreams when it comes to your business. But it's important that you're not taking strides before you take your first steps. For instance, construction companies may be using 3D printers to print concrete materials and maintain their 6% annual growth, but that doesn't mean it's cheaper to build your business than it is to rent an existing property. Unless your business requires a customized layout, stick to renting until you've grown enough as a company to expand.
  5. You're not investing properly in yourself. Many small businesses owners go into debt when they're first starting out, so it's important that you get your spending and saving under control now while you're ahead. Debt can drag your business down if you're not careful. Spend money on the things that are necessary such as a patent for your product (patents have a term of 20 years from the application filing date) and the right employees for your business. Don't invest in things like overly-expensive websites and unnecessary advertising when you don't have the budget.

It's vital for any business to stay on top of their finances, but especially for small businesses. Without the proper tools, you can easily sink instead of swim. The good news is that, by following the tips above, you can keep your head above water and stop losing money where you shouldn't be.

Monday
Mar182019

Starting a Business Cheap Can Turn Out to Be Expensive

If you have been thinking about starting your own business from home for a while, you might have come across various posts telling you that you can get started for free, and you don’t need to invest anything. You have to be careful with these claims, as they will mislead you and make you believe that you can have something for nothing. This is not the case. Just like with home improvements, if you do it cheap, you will do it twice. Find out more about the most dangerous cost cutting mistakes you can make when setting up your business.

DIY Website

You can certainly create a website; in fact, anyone can. However, is it going to represent what you have to offer and communicate your value effectively? If you are on a low budget, you might be tempted to sign up for monthly website deals, but it will not be the best solution, if you want any control over the control and the design, and want to reduce your running costs long term.

Cheap Computing Solutions

You might also think that your old laptop will do to run your business from. In fact, it is not the best way to start. Instead, you should invest in a decent laptop that can deal with multitasking, and is reliable enough to keep you going no matter how many projects you are dealing with. In case you are a graphic designer, you will need additional graphic memory, and a simple lower end machine will simply not do.

Free Software

There are plenty of free software out there that will help you manage your accounts, your projects, and your calendar. Some of them will be just fine when you get started. However, if you need to create professional designs or websites, you will need to invest in software solutions and make sure that they deliver the results your clients are expecting of you for their money. You can talk to a professional and request more info about the different small business IT solutions available.

Lack of Branding

Starting with a DIy logo might be fine if you just have a blog, but paying a couple of hundred dollars for a branding kit is really not a huge investment, and you will be able to create a consistent message and image across the board from the beginning. If you are starting a business, you will have to think long term.

DIY Social Media Ads

Many startup business owners believe that social media marketing is easy, and they can schedule their posts themselves and keep on top of multiple accounts. You just have to ask yourself whether or not it is the best use of your time, or you should use software, such as Buffer or Hootsuite to save time and make your life easier.

If you would like to make the most out of your startup, you cannot avoid every investment. You will need to create a professional and consistent brand, and this is either hard work or expensive.

 

Wednesday
Mar062019

Create A Remote Working Community

Even though working remotely has become a business trend, it still fails to provide satisfying levels of belonging and social engagement to employed teams and self-employed professionals. Ultimately, the main issue lies in the popular understanding of remote working options. Most people tend to image a solitary home office setting in which they stay in complete isolation from the external world. In reality, working remotely doesn’t have to encourage loneliness. On the contrary, you can create for yourself, or for your team, a remote community to provide support, a sense of belonging, and human connection throughout their journey.

Remote doesn’t mean isolated

The first lesson you need to learn when it comes to establishing a remote business economy is that remote is not a synonym for ermite. On the contrary, being outside of an office environment doesn’t mean that you have to be on your own. Even though you’ll find plenty of popular home office decor tips and strategies, it’s crucial to understand that quality work needs an effective workplace. As a result, the coworking scene has been developing integrated and attractive solutions to provide a work environment to professionals who would, otherwise, be isolated. A coworking space offers not only contact to same-minded professionals, but it also ensures that you can get access to a selection of amenities that are essential for your job.

Remote means available at a click

As a rule of the thumb, remote professionals need to rely on effective cloud solutions that give them access to everything they need to perform their everyday tasks. Whether you’re working a report for a client or need to check the next project in the pipeline, making remote possible means that professionals only need a secured Internet connection to carry on with their work. If your business is considering the move towards an out-of-office environment, you need to start the journey with the installation of safe, intuitive and reliable cloud computing services for your team – or yourself if you’re self-employed.

Remote workers can be on friendly terms

The Internet has long proven that you don’t need to meet people physically to be able to interact and create relationships. Instagram is renowned for organising meetup events where people who have exchanged online can finally meet face-to-face, for instance. Consequently, there is no reason why remote workers couldn’t be part of the team, even if they don’t see their colleagues every day. Powerful collaborative tools such as video conferencing and professional team appreciation let employees connect, engage and interact throughout the day. You need to make room for virtual socialisation too!

Remote health team on call

Last, but not least, despite advanced measures to enhance the standards of the remote working life, it’s not uncommon for employees to experience loneliness, isolation and sadness when they are separated from a physical team. Consequently, your remote workers need to be registered with mental health services that can provide support on the go. You can find consultant services that are available remotely, via chat, call or even video conference for those who need help.  

While remote working arrangements are becoming popular, businesses fail to offer sufficient community-building solutions to help remote employees to ease into their position. Failure to make out-of-office staff feel part of the company doesn’t only affect their well-being, but it also decreases their performance and productivity.