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Wednesday
Jan302019

4 Things Holding Your Company Back

Company’s need to be working at full throttle if they’re going to achieve long-term success. That isn’t news to any entrepreneur (we hope). However, what may be news to business owners is that they’re not working at full capacity; while you might be putting in plenty of working hours, it’s what you do during those hours that matters. In some cases, it might be your company’s culture or the limits of your own thinking that is holding your company back. We take a look at four examples below. Make any changes that are required, and move your business up a level (or beyond).

Inefficient Systems

There are a lot of tasks that need to be taken care of when you’re running a business, and in order for everything to work as intended, those tasks need to sync up as seamlessly as possible. Some businesses, however, don’t put the required thought into how these systems talk to each other as they should. So take a look at your infrastructure, and make sure that different departments within your business are able to work efficiently. It’s well worth figuring out solutions to the issues that are derailing your progress, if only because the solution is usually so simple: there are apps that can solve more or less every problem you’ll have.

Doing it All

It’s your business, so it’s understandable that you’d want to be in control, and have the success and failure on your shoulders. But that line of thinking shouldn’t extend to taking on the tasks that you’re not qualified to handle. If you’re trying to stay in charge of your IT needs, marketing, legal matters and so on, you’ll be spreading yourself too thin and may not even end up with the best work that you could. Instead, look at outsourcing the work. Visit this website for your business IT, and work with marketing and legal experts for those respective tasks. This also allows you to function as a much bigger company than you currently are.

Leashed Staff

If you’re going to bring some staff on board, then it’s important that you’re not keeping them “on the leash,” as it were. Your employees shouldn’t just be machines who do exactly as you tell them; they should bring their own ideas to the table. You’re the one steering the ship, but your staff is going to be the engine that drives it forward. Hire correctly, by which we mean hire smart people who fit with your company culture, rather than just bringing people on board to do one specific task.

Standing Still

You’ll have started out with a clear vision of what your company was going to be about, and will have put those plans into action. But that doesn’t mean you should be finished. A business that stands still is doomed to fail. While you should make sure you’re taking care of the essentials of your business, keep an eye on the future - planning for it might just bring future success your way.



Wednesday
Jan302019

Underbrand: Learning To Use Your Logo

Images are much better at conveying information than words are. The sort of images which can be drawn on a single piece of paper will be far too complex for you to describe with words in the same amount of space, but this is something which far too few companies will take advantage of. When it comes to your logo and other branding, making sure that you use these elements effectively is crucial. To help you out with this, this post will be exploring some of the areas which will benefit from having a logo, along with some of the benefits of this route.

Where Can It Go?

When you have a logo which is designed well enough, it will be able to fit into just about any situation. The design of something like this is important, though creating a logo which looks good and conveys your message properly isn’t too hard, with the real challenge coming when your motif has to work with other elements. Below, you can find some examples of the best places for a company’s logo to go.

Social Media: There are few things which look less professional on social media than accounts without profile pictures. While a normal user will post their face in this spot, you have a great chance to use your logo here. If you can’t get the spacing to work properly, it could be worth looking to create a version of the file which is a square, even if it gives you letterbox lines above or below the image itself.

Clothing: When you have teams of hard workers talking to the public all day, it makes sense to put some time into preparing uniforms for everyone to wear. Having your logo on the garments which your team are wearing will make the whole organisation look far more professional, while also making it easier for customers to spot the people they need to talk to. Some employees may not like this, but it will be worth it when you have a large public-facing team.

Your Store: For too few companies take proper advantage of the space they have on the outside of their store. Using a teardrop banners shop, sign writing company, and someone to design your front area, you will be able to give your logo a striking place on the outside of your walls. As time goes on, a lot of stores are becoming quite boring. It doesn’t have to be this way, though, as long as you’re willing to put a little bit of time into it.

Marketing Materials: Once you have a logo behind you, you shouldn’t be giving out a single piece of content which doesn’t include it. Business cards, flyers, and adverts all need to be tied to your business, and words aren’t enough to achieve this goal at first glance. Instead, you need an image, giving your logo a very important job. Of course, the rest of the design used here also needs to match your branding.

Freebies: Businesses have long been using simple psychology to attract their customers. Giving away freebies is a big part of this, with customers being far more likely to want to work with you when you’ve given them something for nothing. There are loads of companies out there with the skills and resources to create mugs, pens, and of other items which can contain your logo, giving you the chance to handle this very affordably.

Why Bother?

The effort which will have to go into something like this may not always feel worth it, at least when you’re first getting started. In reality, though, having people carry around and see your logo as much as possible is always a good thing. Unless it is ugly, people may not even notice that they have seen it, instead simply soaking up your branding and keeping it in mind for later. When they come to needing to buy something from you, it will be far easier for them to trust you. This is because they will already feel as though they know your business very well.

Logos have always been important to businesses, and have been used for a very long time. Of course, though, like any part of your marketing, using these tools properly will always take a lot of effort. It will never be easy, with most people lacking the skills to start right away. It doesn’t have to be this way, though, as long as you’re willing to do some research.

Wednesday
Jan302019

What Are The Benefits Of A CRM System?

Customer relationship management is a part of business which can be hugely useful for many of us and it can be a good way to keep a record of many clients and customers in one place and keep it all safe and secure. Data management can always be a difficult thing in a large business and making sure that you are able to keep a record of your clients and keep track of your contact with them is an integral part of the sales and marketing process. Today we are going to look at how a CRM system can be a great addition to your business.

Build relationships

The main thing which you need to be able to do as a buyer or a seller of products is make a good relationship with your clients and maintain their trust over a long period of time. Often when we contact people over a long stretch of time we learn things about them such as their hobbies and nicknames and their children or pets, and all of this information can be used to build trust and a good rapporte. A CRM system is able to keep a file on each contact you have with their information and key talking points such as this, which makes phone calls and email conversations more personal and this can help a lot in the sales process because they will trust you and feel like they are valued by your company.

Create meetings

Scheduling meetings on the phone, online and in person can be a large part of the sales process in a business and it can get a little complex and confusing now and again. The good news is that you can use a CRM system to set meetings and hold them in one calendar where you will be able to utilise it each and every day. It can be a great way to work and something which is handy for everyone in the business.

Store data

Data storage will always be a large part of running a business and every business needs a database of documents and marketing materials and sales tools. When it comes to sensitive information like customer data, a system like https://www.gowhiteowl.com/ is the ideal place to keep it because it is highly secure and incredibly useful for us. You will be able to ensure that your client’s data stays safe and secure.

Record conversations

Keeping consistent contact with your clients is important because you need to make sure that you are able to keep their trust and their interest in your brand each and every month. Keeping track of a lot of clients can be difficult and it can be hard sometimes to know what you last spoke about which is why a CRM system can be handy. With a CRM system you’ll be able to make notes and track the last contact you had with a client, and you will also be able to remind yourself when to next contact them.

 




Wednesday
Jan302019

How To Carry Out A Quarterly Business Review

As a small business, in your first year and beyond it is always going to be crucial for you to take the time to review your venture and see what is working and what isn’t. A business is something which is super important to maintain and review now and again, and if you are looking to become a huge corporation and earn a lot of praise for your work, here are some of the steps you can take for a quarterly business review.

1. Tell a Story

This might sound a little strange at first, but as a business you will want to have a compelling story to tell and engage people to follow you. When you sit down for a meeting with your peers you will want to set up your issues as if they were a story. Think what you need to talk about and what needs to be resolved and be sure to take the time out to do it successfully and in a fun way. The reason for this is because people will be more engaged with you and this will allow you all to see your business issues as a puzzle to solve, which can make it easier to solve your issues.


2. KPIs

Key performance indicators are important in any business and they are something which can be personalised for different people in your business as well as the business itself. You can use vCIO software to help you organise your business review and come up with KPIs which suit the business as a whole as well as your individual employees. Make sure you are able to look at the way your business is performing and come up with goals to meet and ways that you can genuinely measure your success.

3. 10 minute rule

It is a fact that humans struggle to pay their full attention to something for more than 10 minutes. When you are looking at a business review and working out how to better the business you will want to have as much concentration on the subject as possible. This is why each issue should be explained and worked through in 10 minutes or less. Make sure to set out your argument concisely and find your solution within a short frame of time. Working in this way will not only save you time and stop wasting meetings, but it will actually likely help you come up with better solutions.


4. Look to the future

When you are working as a business it is just as important for you to look to the future as it is to see what has happened in the past. For example you will want to make sure that you look forward and think about where you want to be as a business in a year, or two years… but why? This is because if you can say you want to open another office this time next year, you can make changes to your strategy which allows you to do this. Every step you take after the review will work towards your goals.

Friday
Jan252019

Seizing A Business Climate That's Rapidly Shifting

Every few decades something happens in the world whereby it changes forever. Usually you see this occur in the world of business. When the internet became accessible to all, it changed the way we market, the way we communicate and just about every way we do business. When Microsoft made computers affordable, this also meant we could connect better with consumers that love to browse and shop from their homes. When smartphones came into being just in 2007, shopping on the move became a real thing for the first time. All of these instances are moments in time when the business climate is rapidly shifting. The biggest winners will always be those that latch onto what’s going on and totally shift their business perspective. Looking around at the current state of the professional world, you might not realize it at times but there are brewings of multiple shifts happening. There’s talk of SEO evolving, while at the same time there are new retail businesses emerging out of nowhere.

It's learning like we do

One of the biggest changing coming quickly to us on the horizon, is how all AI will become machine learning. It will learn like we do, discovering patterns, irregularities based on emotion, and how mood affects our decisions. Not only that, but machine learning can be fitted into personalized software. Websites can implement machine learning so each time a customer logs into their account, it follows their actions and learns what they’re doing. For example, it can assess how many times someone clicks on a product a week, and where their mouse hovers and for how long. This could determine whether or not the customer is watching a product for a price drop or when a variation of the product will become available like a different color or size. If you run a home business, using machine learning AI can be the rocket ship strapped to your business that boosts sales out of this world.

Legislation changes the landscape

Looking at America and Canada you can see a trend occurring. It's becoming legal in many places to open up stores or businesses that are online, that sell marijuana. It's now legal in Colorado and California as well as places in Canada. This is the emergence of a brand new business model and product that anyone can jump on quickly. Looking at a company like www.trimleaf.com, it's clear to see that once you learn the process of growing it, you can begin selling it like a business product. You have specialized equipment so the operation of growing the plant is kept professional at all times. You have heated tents that also allow you to control the temperature. You can grind up your own product, compress it and have it in multiple forms that can be used in different ways.

Keep one eye on the business world to look for innovation and brand new inventions that are on the horizon. And keep the other on what is going on in terms of legislation. Both of these areas could help you to determine which new business venture would be the most successful for you.