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To blog or not to blog

There are millions of blogs, some are excellent, some are personal, some are informational, some are educational, some are funny, some are beneficial, some are mediocre, some are awesome and some are just plain bad.

Does your business have a blog? Should it?

There are a lot of great reasons to blog and it can be an excellent promotional opportunity for your company. It is free, or close to it, but can be costly when it comes to your time. It is critical that if you start a blog, you maintain it regularly and put your full effort into it.

If you do, there can be several benefits. Here are some things you can do with your blog::

  • Offer consistent updates to your customers and followers
  • Build awareness of your brand
  • Establish yourself as a leader/expert in your field
  • Create advertising revenue
  • Sell products
  • Get customer feedback
  • Offer customer support

Notice, I capitalized NETWORK. For small, mom-owned businesses that are on a limited marketing budget, there is nothing more important than networking. Networking with potential customers, other mom business owners and others in your industry can all prove valuable.

Here are a couple examples of mom-owned business blogs that I think have it right::

So, if you have a little extra time, some decent writing skills and the desire to further market your business, start a blog!



I know the blog hasn't been updated as frequently in the past few days and I apologize. I could list several excuses, but the main one is that I'm very busy gearing up for next week's Labor Day Blog Party. If you haven't heard about it, or pre-registered, click here.

I wanted to take the opportunity to tell you about a great fundraiser that is quickly approaching on 09_09_09. Born2Fly International is aiming to have 9,000 people donate $9 on Sept. 9 to help end child trafficking. You can find out more about Born2Fly here and more on how to donate here.

Be sure to tell everyone in your networks about this very worthy cause. You can also follow the fundraiser on Twitter @09_09_09

Born to Fly is at the critical moment. The books and curriculum are nearly complete. We need to print these strategic materials and give them to at-risk kids and parents around the world. The 1-day fundraiser will raise money to do that—and prevent millions of kids from being trafficked.

In addition, there are going to be some great prizes given away to donors. I'm proud to say that Announcements Galore is helping to sponsor this great fundraiser. You can read more about our prize donation and others at Diana Scimone's blog.

Have a great day!


Mommy Monday:: The Work at Home Woman

The Work at Home Woman is an essential for any mom wanting to work from home or become self-employed. It is a strong asset because it was started by a fellow work-at-home mom who aims to share the knowledge she’s acquired while working from home herself.

The Work at Home Woman is an online business resource and blog for women and moms who wish to work from home or become self-employed. They cover everything from finding your perfect niche, to blogging, social networking, home business financing, marketing, work at home scams and small business information. Their mission is to help women and moms acquire the knowledge and skills to be able to successfully work from home or to become self-employed while providing support, inspiration and motivation.

Since December 2007, Holly has been researching and writing content for The Work at Home Woman, which officially launched in March of this year. After the birth of her daughter, two-and-a-half years ago, she started networking with past employers and looking for work she could do from home while caring for her daughter.

Her efforts have paid off and soon she started working from home by completing marketing research, establishing joint ventures and working as a social network liaison for a small publishing company. Now, she is motivated to help other women and mothers find legitimate work at home ideas and opportunities.

As with many other work from home moms, Holly finds organization to be a crucial key. “I create a daily schedule; a monthly media schedule and a daily to-do list so that I can keep on top of all my daily tasks,” she said. She also tries to optimize work time while her daughter naps and is sure to turn off her computer at 5 p.m. to focus on her family.

In addition to networking, Holly encourages other women not to give up on their desire to work from home. “If you really want something you will need to work very hard and believe in yourself, but in the end it will payoff,” she said.


LDBP:: The official prize list!

Ok, this is it, the official prize post for the Labor Day Blog Party @ Market Mommy:: The Blog. These are all the great prizes that you’ll be registering to win throughout the week of Sept. 7 – 12. {In no particular order} So, start checking them out now and thinking about your preferences! Thanks to everyone who has agreed to participate! With nearly 20 prizes it is going to be a fabulous party!

Star onesie from Bibs & Tuckers
A four-pack of bookmark belts from You-Niquely Created
One Pigtail Pals T-shirt, any design, any size
A $35 gift certificate to Announcements Galore
Digital scrapbooking bundle from Mad Genius Designs
Personalized water bottle koozie from Wild About Beads
Starter Kit from Mail4Kids
Sterling Silver Starfish necklace from Yomili
Free month membership to Care4Hire
Cedar Valley Publishing’s Let’s Get Ready Series with Let’s Get Ready For Kindergarten!
3 (Yes 3 separate winners will win) a Poolside Necklace from Rose Marie's Bijouterie
Frosted Cupcake Apron from Cupcake Swirl
Notes from Mom notepad from Scrappy Notes
A bib of your choice from Generations in Style
$35 gift certificate to
Market Mommy
Downloadable Audio Parenting Seminar from
ProActive Parenting

Halloween Trick-or-Treat bag from
PJ Quilts
Book, So You Want to be a Work-At-Home Mom and advertising from CWAHM.com

Now, doesn't that sound wonderful?? Remember, you can still pre-register by commenting here {until Sept. 6} and get an extra entry into all prize drawings. I'm looking forward to seeing everyone at the party!


Wordless Wednesday:: Prize teaser

This is just a little visual teaser of some of the great prizes we have planned for the upcoming Labor Day Blog Party. The party will run Sept. 7 -12. Be sure to check out the preliminary details here, and comment to pre-register for prizes! It's gonna be fun! Happy WW!