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Thursday
Jan112018

How Are Companies Changing Their Social Media Marketing Tactics in 2018?

Marketing methods have significantly changed over the past few years. Due to the increasing use of technology, companies have had to change their communication tactics and find new ways to reach young consumers.

Many of today's marketing strategies utilize social media platforms. In order for businesses to keep up with competitors in this hyper competitive space, they should consider these trends that experts expect to dominate the world of social media marketing in 2018.

Rather than pictures, more and more companies are focusing their marketing strategies around video content. Marketers have found video to be a more engaging platform than pictures or texts. However, it's important for videos to show the product or service in use in order to actively engage consumers.

In addition to videos, more companies are utilizing live content platforms. Live content is a great way to get followers excited and engaged with the brand. Using live content can consist of demonstrating products, announcing events, or simply saying hello to followers.

If companies haven't already invested in mobile ready content, they will soon. With younger generations being true digital natives, any company that doesn't switch to mobile-friendly content is quickly going to be left behind in the marketplace. In web design, mobile-friendly sites depend on what's called responsive web design, which has fundamentally changed the way your favorite websites are created.

The same shift is happening on social media sites, which increasingly take a mobile-first approach to content creation and design. Today, 52% of internet users say they will think less of a company with a bad mobile website, and mobile friendly content is now considered a given in the social media world. That's why experts also predict that more companies will hire employees to focus solely on content creation for mobile users.

With the amount of time young consumers spend consuming photos, videos, memes, and gifs online, companies must ensure they post content that is created for specific platforms. In order to do that, companies have to hire experts in content-creation to manage all of the social media content. Hiring in-house talent for social media marketing is something more companies are investing in.

In order to engage followers, companies are also beginning to leverage user-generated content. By asking followers to submit pictures, posts, or videos and then uploading them to their page, companies will be able to better interact with customers.

Along with more user-generated content, companies are always expected to increase their use of influencers on social media. Brand partnerships allow companies to reach new users and can often be a cost-effective marketing tool.

With digital material often being skimmed by viewers in 15 seconds, or less, it's becoming more difficult for companies to attract the attention of consumers online. And with younger generations knowing no time without smartphones, businesses need to step up their online activity in order to effectively engage young consumers.

Wednesday
Dec272017

How Busy Moms Can Pamper Themselves Post-Holidays

The holidays can be tough for even the most resilient of mamas. Hosting, keeping the kids occupied, traveling, and catering to difficult family members can be seriously draining. This is why this time of year is critical for self-care.

"As moms, we tend to run ourselves ragged trying to be everything to everyone – so much so that we often forget about ourselves in the process. And not only do we forget about our own self-care, but many of us also feel 'mom guilt' when we do try to treat ourselves," according to Care. "However, the fact of the matter is that self-care is vitally important to the healthy function of any family."

You deserve to treat yourself, even in the smallest of ways. The following are some ideas to put yourself first and shake the holiday stress.

Plan a mini getaway.

A recent survey found that 37% families say that vacations make them happy, making it the activity that makes families the happiest. But what about your individual happiness? Plan a weekend getaway with yourself, your best friend, or your partner for some fun and relaxation. Even the act of planning it can provide some much-needed relief.

Make time to unplug.

After answering demands at work and playing supermom at home, many mothers kick back with some television and a phone in their hand. While you might not realize it, constant scrolling can introduce a whole other level of stress and ruin your sleep. Pick up a book, start a non-electronic hobby, or write in your journal instead. You might find that your tension levels drop even more.

Exercise.

As a busy mom, it can be difficult to find time to work out. But it's so important to do so. By finding this time to move your body, you can get some much-needed you time while taking care of your body and mind.

Schedule a hair appointment.

The average woman changes her hairstyle 104 times in her life, and there is good reason for it. A new haircut can help you feel rejuvenated and confident. It's also nice to feel pampered while spending time at the salon.

Learn a new skill.

When was the last time you challenged yourself? By learning a new skill or completing a new goal, you will feel strong and capable. While rock climbing or learning French might sound daunting at first, the hardest part is actually starting.

Try out a fun beauty product.

A new shade of lipstick can go a long way. A recent Dove survey found that seven in 10 women considered a "beauty product" to be any product that makes them feel more confident. Find what makes you feel amazing and have fun with it.

By taking this much-needed time to yourself, you will feel more relaxed, vibrant, and in control of your life. These good feelings can translate to your parenting, making your family closer. And remember that you don't need to implement all of the above items immediately. Sometimes self care is best introduced little by little, as small pockets of pampering can go a long way.

Friday
Dec012017

HGG:: Calzico

We are ecstatic to have Calzico as a part of our 2017 Holiday Gift Guide!

I truly love the concept behind their clothing. As a tween mom myself, I know first hand how difficult it can be to find clothes that are stylish, age apprpriate and fit well for girls during those in-between years. And, my daughter loves to be comfortable so it can be quite a challenge to find clothes that make the both of us happy.

Designed by a mom and her tween, CALZICO brand for tween girls includes versatile pieces with convertible or reversible features in sizes 6-8 through 12-14. With just-right stretch, serious comfort, and clever styles, girls will feel confident to choose well and wear often. Visit the full collection of globally inspired artwork tees, layered skirts, and reversible dresses and jackets online, and be the hero of your tween and her wardrobe this holiday.

I love Calzico because it meets all of our requirements, fit, comfort, style. My daughter loves her gray/coral reversible dress. She usually wears it with the pop of color, but can also wear it all gray. It's comfortable, looks good and is easy to care for.

I highly recommend Calzico for all of your tween girl clothing needs. You won't be disappointed! In addition to their website, you can look them up on Facebook, Instagram, Pinterest, YouTube and Twitter.

Friday
Dec012017

HGG:: Christmas Pajamas!

Each and every year I purchase coordinating Christmas pajamas for our children. It's been a fun tradition since they were all babies. Typically, we wrap them up and that is the one present they are allowed to open on Christmas Eve.

Every year it gets a little harder to find coordinating jammies that are approved by my 12-year-old boy and still look cute on the 6-year-old. This year, i was so thrilled when Butterfly Designs by Kristi came to the rescue. Butterfly Designs was featured in our Holiday Gift Guide last year and I absolutely LOVED the Santa bags I bought there. This year, when Kristi agreed to sponsor our gift guide with personalized Christmas pajamas, I was so excited.

The pajamas themselves come in a variety of sizes all the way up to adult, so there were no issues getting the sizes that I needed. Also, they were a cute, classic color combination that all three kids were happy with.

The best part? They are completely unique. Kristi personally created several design choices for me to pick from. They were all cute and we were able to customize my daughter's a little more and give her some glitter to stand apart from the boys :)

They are great quality pieces and have washed up nicely. I would definitely recommend Butterfly Designs by Kristi. She can personalize almost anything!

 

Tuesday
Nov282017

Holiday Rush: Tricks To Help Your Small Business Ship More Efficiently

The holiday season is approaching, and this presents a lucrative opportunity for your small business. As you market your products to potential buyers and plan out your holiday deals, you should also take a second look at your shipping methods. All too often, small business owners make small mistakes that inhibit efficiency.

"Of course, there are many responsibilities that require the attention of new entrepreneurs while launching a business, and any number of ways to reduce costs in other aspects of the business," Peter Gasca writes in Entrepreneur. "Shipping, however, can account for as much as 25 percent of your overall costs, so why don’t more entrepreneurs dedicate resources to managing it?"

By analyzing your current shipping practices, you will likely find places for improvement. This guide will help you spot where these gaps are hiding.

 

Minimizing Shipping Cost

How financially efficient are your shipping methods? There are ways to make transporting goods more cost effective for you and your customers.

  • Take advantage of flat rate shipping. Ignoring flat rate options could have you paying more than you need to for shipping. You could streamline shipping costs and make your inventory tracking easier.
  • Make your packaging more effective. Do you have your goods in the smallest possible packaging? You may be using a box to send your custom made scarves when you could be shipping them in a mailbag.
  • Work with a shipping consultant. A shipping consultant can advise which methods of shipping make the most sense for your business model. This way, you can pair cost-effectiveness with efficiency.

Shipping More Quickly

It's also important to consider the speed at which you are able to ship your goods. This is especially important during the holidays since people expect their packages by a certain time. One of the best ways you can assess your current shipping model is to use modern tracking software. You might also consider using a similar software to cross-check customer addresses. This will help you spot shipping inaccuracies, reducing the probability of the package getting lost. A shipping consultant can also help you analyze the speed of your shipping.

Lowering Your Environmental Impact

In today's world, eco-friendly shipping is key. This involves the type of shipping you use, as well as the materials in your packaging. You can select recycled boxes and bags for more eco-friendly transportation. By making your shipping practices as green as possible, you may also appeal to a conscious audience.

Efficient shipping practices are key to customer satisfaction. When you ship in a quick, cost-effective, and environmentally friendly manner, you can make your business stand out among your competition. And these customers will hopefully return next season.