Our Sponsors

 

 

 

   

 

Download our::

Keep up with Market Mommy around the web!

 

 

Advertisements

 
mother & daughter clothes 

 

 
#ASBC #motivationmonday #motivationmonday #contest #quote #quote 2011 Holiday Gift Guide 2nd Birthday Extravganza 5 Minutes for Mom About Us Achieving $uccess Advertising advertorials Alexa Announcements Galore apps at home care Author Autumn Blog Party Award Baby Accessories Baby Fair black friday blessings Blog Blog Tour Blogging Book Book review Book Writing branding budget Business Advice business lessons Business of the Week Business Opportunity business plan Celebrity Gift Placement Charity child care Childrens Decor Children's Lamps Children's Wall Art chistmas pajamas clothing coaching cold calling Communication community Conference consignment content creation Contest Coupon crowdfunding Customer Service cyber monday Cyber Monday Special digital marketing direct sales directory distractions DIY Email marketing Epson Printer essential oils etsy Etsy Blog Party Event Expert Blogger Panel Expo Facebook fampreneur Father's Day Tribute First Birthday Extravaganza first time customers Fling into Spring Forum franchise Free Seminar Free Services friends FTC Ruling Fun funding Fundraiser games gender inequality gift gifts for kids Giveaway gmail app for mass emailing goals Green Guest Blog Post health health apps HGG 2014 HGG 2015 HGG 2016 hgg 2017 hiring Holiday Blog Party holiday cards Holiday Gift Guide holiday gift guide 2012 holiday gift guide 2013 holiday gift guide 2015 holiday gift guide 2016 holiday gift guide 2017 holiday gifts holiday pricing Holiday Stress holidays Home Office Housekeeping Houston income and profit infographic infringement instagram intern international business Interview invention kids Kids Decor Kids Wall Art Labor Day Blog Party lead generation life balance LuLaRoe Market Mommy Market Mommy Favs Market Research Marketing 101 Marketing Materials marketing plan Marketing Recipe marketing tips Media millennials Misc. mobile mobile app mom business owners mom inventor Mom owned business mom owned businesses Mom Websites Mommy Monday Mother's Day Tribute multi level marketing Networking New Year Newsletter online marketing outsourcing Parenting partner Personal Photography Pitching Presentation Press Kits Press Release Press Release Week Printing Services prizes product Product Review Product Roundup Professionalism Promotion Protect Your Skin Public Relations Q&A Q&A Friday Resources Reviews safety product Sales Sam's Club SCORE senior care SEO service shirt shop small side hustle Small business small business saturday Small Business Week Social Media Specials Sponsored St. Patrick's Day STAR Award Super Bowl Ads Survey teen thankful thanksgiving Think Spring Blog Party Thrifty Thursday time management Tips Top 5 toys trademarking Tradeshow Try This Tuesday's Tip Twitter up-cycled Vacation Ideas video wage gap web design Welcome Winners women entrepreneur Wordless Wednesday work from home Working Mom Workshop World Breastfeeding Week World Series
Friday
Feb082019

7 Ways to Get Excellent Results from Your Employees

When a small business begins to employ people, or someone becomes a business or department manager, one of the things they can be unsure about is how to get the best from the people under them. Part of the role of manager or business owner is to make sure that the employees are all content in their work. Happy employees produce better work at a faster pace, and for any business to succeed that is crucial.

Some people new to this seem to think they can just sit back and give orders, but that does not work. Employees will not respond well to a boss that acts in this way and it will have the opposite effect to what the person in charge is after.

Hire Great People

When you are hiring people don’t look for perfect, as that does not exist. Find the best person for the job and if they have more qualifications or knowledge than you that can be good. You can learn from them, and that can be an added bonus.

You should make sure that you tell any prospective employees the good and the bad things about the tasks they will be expected to undertake. You should never let them think that the role is all plain sailing, as the disappointment when that turns out to be wrong can be soul destroying for them. Let them know there are challenges to face and that sometimes they may be expected to help with a job that is not their own. They need to be aware that if someone is of ill, for example, it is all hands to the deck to make sure the work gets done, and that it includes you helping out too.

Proper Training

Even workers that know a job need to be trained in the way your business works. Training can be all-important, as otherwise mistakes will be made. Sometimes, this can be given back seat until the manager has more time, but this should not be the case as in the long run, untrained staff could cause more problems than enough.

Although the right Software development methodologies can make all of your jobs easier, they could also mean that you have prototype software that needs special training, as this will not have been seen in any previous position they held.

Set Achievable Goals

Your team as a whole should be set goals that are achievable, as that will make them feel better when they see they are doing what you have asked of them. Goals that are impossible to reach will just cause your employees to become demoralized, and they will start to resent the fact that you expect so much from them.

Letting them know that you want all emails replied to within an hour is just one example. They may do their best to do this but it can depend on what other pressures they have. Make it an aim of the company by all means, but do not make it something that is set in stone.

Let them know what your production and financial aims are, and every time they are reviewed involve them in the decisions. Being involved in things such as this will make it more personal for them, and they are more likely to work harder to achieve it.

Be Fair With Your Feedback

You should always give your employees feedback on their work, and be fair about it. If something has gone really well and that is down to several employees, tell them all and not just the one that led the project. If there is an error, let that be known too but remember to take into consideration any unusual circumstances that may have led to it, and how it can be avoided in the future.

There may be members of your staff that you prefer to others, but you should never let this show when you are giving feedback, or at any other time.

Show Appreciation

A simple ‘thank you’ is often all that is needed for your employees to appreciate their efforts, but you could be a little more generous than that. Buying the team a cake for their afternoon coffee, for instance, will be a show of appreciation that they will all welcome. If it is something special they have achieved, perhaps arrange an office party to celebrate a job well done.

Listen To Them

Always be prepared to listen to what any of your employees have to say. They could have a problem within the workplace or it could be an idea that would speed up the job. You will never know if you are not prepared to listen to them, and you should always at least consider what they have said.

If you need time to think about their conversation, tell them that and that you will get back to them soon. Make sure you do when you have had time to think it over, or they will think you are just full of empty promises.

Encourage Teamwork

Research has shown many times over that teamwork is better for productivity. Encourage your employees to work as a team, as then if one of them is encountering a problem, the others will help them out. Often, in this situation, one of the team members will emerge as a leader. This is good for the team and you should recognize this too and perhaps give them a pay rise to manage the team for you.

Some businesses consider teamwork to be really important and arrange team activities to show the employees how they work better together. This could be a couple of hours of solving puzzles one workday afternoon, or maybe an out of work event such as an escape room experience. There are many choices of things to do that will encourage teamwork, and lots of online resources to help you find them.

No one ever said that managing a team of employees was an easy task unless they just took no notice of how their staff was reacting and working. If you want to be a good people manager, don’t let yourself fall into this category.

 

Friday
Feb082019

Marketing Your Small Biz

You have the business idea. You have the premises. You have the website. You are all set up ready to go. But where are all of your customers? They’re not going to start pouring through the door or booking your services without any encouragement. You need to tempt them and, bring them in. To build up a successful business, you need to create a foolproof marketing plan, and in this age, digital marketing is where you need to be focusing.

When you are creating your online marketing plan, you need to focus on the creation and sharing of informative and relevant content, as well as offering superb deals and incentives to get them visiting your website and to take some sort of action. That may be phoning you up or emailing you for quotes, or booking or buying your goods and services. Remember, to gain visibility and exposure, you will need to invest both money and time.

Here, we take a look at just a few ways that you can market your small business online.

  1. Be unique

Before you start your marketing strategy, you need to know exactly who you are. We all tend to follow the trends and do what everyone else is doing because we know that it is successful, but it is also important to remember that, depending on your business, there are probably multiple other companies out there, all offering the same services of goods for competitive prices. You need to work out how you are going to stand out from the crowd. This can be the most challenging part of the marketing strategy, so don’t be afraid to use the services of a professional, such as https://www.vistacomm.com/. Make sure that you are crystal clear and specific about what you are offering your customers.

2. Brand your biz

A logo and a clear brand are absolutely essential when it comes to marketing.  Think of companies such as Coca- Cola, and McDonald's - as soon as you see their branding, you know who they are and what they do. That is what you need to be aiming for. A decent logo design is critical to making the branding and marketing aspect of your transport company successful.  This needs to be consistent across everything to do with your business website, letterheads, business cards, etc. Keep your target audience in mind, so that you know how they will react to it, and don’t be afraid to ask for feedback on your social media!

3. Start a blog

A blog attached to your website is an excellent way to get some free advertising and increasing your online presence. It may also answer many of your customer's questions, saving you time (and therefore money!) in the longer term. Compile a list of frequently asked questions and then take one a week, answering them in detail and directing them to appropriate website pages, phone numbers or people. Prove to your customers that you are an industry expert by sharing relevant news and content.



Friday
Feb082019

Hiring Staff for the First Time 

Many small businesses start out as solo enterprises. Even more so now that so many of us are shunning traditional employment to work for ourselves from home. In the early days, this is fine. Business is slow, and while we’re busy, we can tackle most tasks ourselves. We certainly can’t afford to employ a team and manage by outsourcing tasks that we don’t have the time or the skills to take on ourselves.

But, at some point, hopefully, your business will grow. Suddenly, you don’t have the time to take on all of the work yourself. You need people with the right skills to take on specific jobs. You need the kind of consistency that outsourcing will never bring, and hopefully, you can afford to start paying wages.

If you’ve never hired staff before, it can be tough. It’s tempting to hire people that you already know. It’s easy, it’s often cheaper than recruiting and paying professionals, and you know them already. But, it’s usually not the right way to go. Just because you have a personal relationship, doesn’t mean that they will be the right fit for your business or even that you will work well together. Most of the time, it’s better to go out into the big bad world of recruitment. Here are some tips to help you when it comes to hiring staff for the first time.

Take Your Time

Finding great candidates is crucial. Don’t rush out and hire the first person that applies. Take your time to advertise the position online and in your local area. Interview as many people as you need to until you are confident that you’ve found the right team. Take your time, you’ve managed without them up until now, and there’s no need to rush. Taking time now could mean that you retain staff, and save a lot of time on future recruitment and training.

Get the Legalities Right

It’s not as simple as going out and hiring staff, even if they are the right ones and you have taken your time. You need to make sure you stay within the law. This means updating your insurance policies, to cover your team. You also need to make sure you are paying them at least minimum wage, which is a little more complicated if you don’t choose to pay them by the hour. To be able to pay them, you’ll also need to register as an employer.

As an employer, it’s your responsibility to ensure that anyone that you employ has the legal right to work. Which might mean checking passports, and if they have one, checking their visas for any working restrictions. Once you know that your staff can work, and you are registered to pay them, get them to sign a contract of employment.

Hold Professional Interviews

If you’re not used to interviewing potential candidates, you might find that you fall into the trap of just chatting. You’ll come out of the interview without any more knowledge than you’d have got from their CV, no idea if they are right for the job or if they can do the hours that you need. But, you’ll have had a nice chat. It’s a waste of time.

Go into interviews with a list of questions to ask and things to find out. It’s also important that you spend some time in the interview telling the candidate more about your company and the role that they would be filling. Failing to do this can mean that they take the job without really knowing what they are getting in to. They might not stick around when they find out.

Carry Out Risk Assessments

Even if your staff work sat behind a desk, or in your home office, you need to carry out a risk assessment, to protect their health and safety and yourself legally. Look for any risks in the office or workplace, this can include sitting looking at a computer for a long time, or carrying heavy deliveries. Take the time to assess these risks and find ways to reduce them. Perform these risk assessments with any new members of staff, and prepare separate assessments for pregnant employees or those with any other additional needs.

Learn More About Pay

Paying your staff week to week is easy enough, as long as you are paying them fairly and on time. But, as an employer, it’s worth learning more about things like sick pay, pension contributions, holiday pay and maternity/paternity pay. Even if you don’t need them yet, it’s good to be prepared.

 

Thursday
Feb072019

3 Helpful Tips For Starting and Running a Successful Franchise

Running a successful business requires hard work, extensive research, and financial backing. Running a successful franchise requires even more, but the rewards can be that much more significant.

With over $800 billion in annual sales, 50% of all consumer purchases are made through a franchise, a number that will likely increase to as much as 70% in years to come.

A franchise is a more structured form of business, where the organization's owner creates a proven replicable business model and works alongside a franchisee -- one who takes the franchise -- for royalty fees (profit shares from business that the franchisee pays) in lieu of support and systems that enable profit gains. Businesses simply involve any form of profit exchange for products or services. In other words, all franchises are businesses whereas all businesses are not and cannot be franchised.

If you're thinking about starting your very own franchise, you need to remember a few important things:

  1. You need working capital -- Whether you're just starting out with a small business or are hoping to build one of the largest franchises in the entire world, without cash flow, failure is your only option. You have to have enough money to not only invest, but handle essential financial tasks like payroll, quality assurance, advertising, and more.
  2. You need a strong brand -- Without a strong brand and image, you can't have a successful franchise. You need to do everything in your power to not only build a strong company brand, but preserve it, as well. Strengthening your company's advertising department is a great way to way to improve your brand. Well-placed signage, for instance, can expose local consumers to your brand about 50 to 60 times per month. Conversely, focusing on inhaling your digital marketing strategy will enable your brand to reach a much larger national and even international audience.
  3. You need a great team -- You can have all the money in the world, but if you don't have a team of hardworking individuals who share your vision, you'll be overwhelmed in no time. Good help is difficult to find but its imperative to an organization's success. Make sure you aren't hiring employees who don't want to be there just for the paycheck. Once you do find quality team members, treat them with respect at all times, keep them informed, and provide the kind of challenges that keep them engaged and hard at work.

Starting a business is one thing, but starting a franchise is a major step toward financial security and a rewarding career path -- good luck!

Saturday
Feb022019

Why YOU Should Consider Hiring a Sleep Consultant

What is a Sleep Consultant?

A sleep consultant is educated in infant and child sleep, and a mentor/support system to families who are struggling to help their child achieve restorative sleep or who are confused about what healthy habits or age-appropriate schedules and routines should be put into place. A sleep consultant ideally would take an in depth look at the child's history and current sleep personality and tendencies and how the family has been coping. It is also important for a consultant to listen to what the family hopes to achieve, what goals they are striving for, and whether their expectations are realistic. Encouraging families to support their children through the sleep learning process is vital to developing new habits and reinforcing sleep expectations. Teaching independent sleep is one of the greatest gifts you can give your child, and yourself!

Is Sleep Learning Harsh on Babies and Toddlers?

It doesn't have to be. According to certified sleep consultant, Kim Sopman, it’s natural for babies to wake briefly during the night as they cycle in and out of light and deep sleep. "The challenge arises when a baby is waking frequently, and sleep is being constantly disrupted. Eliminating the wake ups that don’t require a feeding, for example, are important for babies and children, so they are able to achieve restful, restorative sleep. How parents tackle this challenge is the deciding factor of whether the sleep learning process feels harsh or not - there are many sleep foundations and methods to consider BEFORE implementing sleep learning.” she said.

Rest Easy Sleep Consulting is dedicated to uncovering the root of your family’s unique sleep challenges. By offering sensitive sleep solutions, they are committed to protecting the parent-child attachment relationship.

Her Story

Sopman is the mother of two fun-loving toddlers who fought sleep from the day they were born. In an attempt to get her family some rest, she invested in a sleep consultant that was recommended by a friend, admittedly without doing any research. And, now, she admits she learned a lot from their experience. “Our journey towards restful sleep made me realize that I was passionate about infant and baby sleep, and more specifically, dispelling the myth that letting a baby Cry It Out is the only way to teach a child to sleep independently,” she said.

Since then, she has attended countless classes and obtained five certifications. After obtaining her first certification in 2016, she opened her business. Now, Rest Easy Sleep Consulting has expanded. “I am thrilled to have three wonderful women who are also moms joining me on this journey to help families. Laura Tutty, Gillian Minsky, and our Health Advisor, Lindy Chute (who is a registered nurse), come with experience, passion and a willingness to go above and beyond to ensure families are reaching their sleep goals in a supportive and respectful fashion,” she added.

Why Experience is Key

Sopman acknowledges that there is a lot of information out there, but her goal was to go above just providing information. “Our practice focuses on sleep education and gentle learning rather than 'sleep training.' We consider ourselves mentors to families struggling with sleep deprivation, committed to helping them become the expert in their child's sleep needs,” she said. Continuing her education is key for Sopman and she prides herself on continuously studying and attending courses. In addition to having five certifications, she has worked with more than 200 families across Canada, the US and New Zealand. She is the owner and founder of Rest Easy Sleep Consulting™. She is an Advanced Certified Sensitive Sleep Consultant, a Certified HUG Teacher, Certified Newborn Sleep Consultant, and a member of the International Association of Child Sleep Consultants. In addition, she completed her Infant Mental Health Community Training through the Infant Mental Health Promotion (IMHP) and the Hospital of Sick Children, Toronto.

Still Not Sure?

Rest Easy Sleep Consulting offers a 30-minute complimentary consultation, so families can learn more about them and they can gain insight on the challenges families are facing. It is important to research and be familiar with the consultant you are choosing to work with - they are not made equal! Rest Easy’s mission is to ensure the family and consultant become a team. You will see amazing results because they want to communicate frequently to ensure the family is confident and gains the education necessary to carry on once our time together is complete. Contact them tonight!