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Monday
Aug102009

Mommy Monday:: Nanny Jo*s Boutique

Nanny Jo*s Boutique carries a full line of custom, handmade boutique clothing and accessories for babies, toddlers, boys and girls. They take great pride in accommodating the customer!

Nanny Jo*s always offers FREE personalization! In addition, customers have their choice of custom measurements or standard sizing. Colors on any item can be changed and all of their designs can be sewn onto their a-line dress, jonjons or tee-shirts to create a coordinating look for the whole family.

According to Nanny Jo, she loves having the best of both worlds. “I can be the stay at home mom my daughter deserves and still contribute to my family’s income with a job I love doing!” she said. She started the boutique in the fall of 2007 as a way to contribute to the family budge and be able to stay home with her daughter at the same time.

She said that organization is a key when being a work at home mom. She keeps one day planner with all of her pending orders and family activities listed so that nothing gets left out. Nanny Jo*s can be contacted here.

Get it! Nanny Jo*s is offering a special discount to Market Mommy readers! Use coupon code:: MarketMommy on orders more than $20 and save 15%!




Mommy Monday is a regular feature on Market Mommy:: The Blog. If you know a great mom business owner that should be featured here, contact Dawn at
info@marketmommy.com and put Mommy Monday in the subject line!

Friday
Aug072009

Press Release Week:: We have a winner!

Congratulations to Sherri-Lee from Mail 4 Kids! She won the marketing package from Market Mommy during Press Release Week! She has won a free press release, button ad design and business card design! Market Mommy is committed to helping you market your mom owned business, at an affordable price! Visit us for all of our great, low-cost services.


Congratulations Sherri-Lee, you'll be hearing from me soon. Have a great weekend everyone!

Be sure to visit Monday, we will be announcing another great promotion AND we'll have our first Mommy Monday post where we'll feature a great mommy business owner. See you then!

Friday
Aug072009

Press Release Week:: Part V:: Distribution

This is Part V of a five-part, weeklong series about how and why to write a press release. Click here for other installments. This evening (August 7, 2009 @ 10 p.m. EST), one winner will be drawn to receive a special package from Market Mommy, including a press release, business card design and button ad design. The package is valued at $75! Please read the fine print at the end of the post for details on how to enter. You can register up to six times each day!!

So now that you’ve written a killer press release, how do you get it read by the right people? Your distribution list is almost as critical as the release itself. You must determine the editors and the publications that would be most interested in your release and send it to them.

In addition to your traditional newspapers, radio stations and television stations, there are also a multitude of websites, blogs and trade publications that may be very interested in what you have to say. So, how do you find them?

If you have the budget, you can pay to have your releases distributed. Sites like PRWeb can distribute your release to thousands in your targeted audience. However, most mom business owners are on a very limited marketing budget. Believe it or not, you can distribute your releases yourself.

First, include all of your business contacts. They may have a newsletter or blog that they may want to include your news in. Plus, it is always good to keep your affiliates and business partners informed of what your company is doing.

Next, include your local and regional media. Who in your area might be interested in what you have to offer? Contacts for your local media can easily be found on the internet. For regional and statewide media, there are directories that can be purchased like this one. However, this can get costly especially in a market where turnover can cause contacts to change frequently.

It is time consuming, but scouring the internet can be very effective. Search for trade publications that relate to your field. Search for blogs that specialize in your type of products or services. Look for news outlets that publish news on entrepreneurs and new products. Networking with similar businesses is also a great way to increase your media contacts.

There are a few outlets that still prefer a mailed or faxed press release, however e-mailed press releases are now becoming the norm. By using the internet to do your search, you will likely be able to easily ocme up with e-mail addresses of contacts.

After distributing your release , you should always post in on your company website. Having a good news section can go a long way in boosting your SEO. Plus, it is a great way for new customers or affiliates to catch up on the history of your company.

Thanks for visiting us for Press Release Week! I hope you’ve learned a thing or two and will be able to put it to good use for the benefit of your company. As always, if you have questions or need a little help, don’t hesitate to contact me. And, stay tuned! At 10 p.m. we’ll announce the winner of the marketing package!

The fine print::
First and foremost the marketing package won must be used to promote a legitimate, mom-owned business. (Market Mommy reserves the right to disqualify any entrant on the basis of this criteria) Winners will be chosen by random.org. Below are the ways to register, you may come back and do the following EACH DAY for each new post! Be sure to leave a comment with a link for each entry or it won’t count! (Comments close tonight at 9:59 p.m. EST)

1. Leave a comment on this post, any comment.
2. Join the Market Mommy mailing list (box to the right of this post) or comment and tell me you’re on the list.
3. Follow this blog or comment and tell me you are already a follower.
4. Become a Fan of Market Mommy on Facebook or comment and tell me you’re already a fan.
5. Follow Market Mommy on Twitter and Tweet about this giveaway, if you’re already a follower, just tweet.
6. Blog about this giveaway or grab our button ... you must link back to either this blog or Market Mommy's official site.

Thursday
Aug062009

Press Release Week:: Part IV:: AP Style

This is Part IV of a five-part, weeklong series about how and why to write a press release. Click here for other installments. Come back tomorrow when we discuss how to create a distribution list you’re your release. Friday evening (August 7, 2009) one winner will be drawn to receive a special package from Market Mommy, including a press release, business card design and button ad design. The package is valued at $75! Please read the fine print at the end of the post for details on how to enter. You can register up to six times each day!!


As a journalism minor, the Associated Press Stylebook was something I was introduced to the first semester of my freshman year of college and I’ve had my trusty copy ever since. The book is like any other stylebook, in that it lays out the rules of a particular style of writing, in this case journalistic writing. The AP strives to keep its writing style concise and easy to read. This stylebook clarifies their rules on grammar, spelling, punctuation and usage.

Without going to extremes, I believe it is a good idea to follow AP style when writing a press release. It is the format that most journalists adhere to so why not make your release ‘publish ready’ and limit the editor’s need to edit?

I’m going to walk through some of what I feel are the basic essentials, but this is by no means a comprehensive list. If you are interested, the book can be purchased here, and is definitely affordable.

Abbreviations/Acronyms:: There is quite a bit of information about abbreviations contained in the stylebook. There are rules for abbreviating states, titles, addresses and more. However, it is best to avoid excessive abbreviating. Do not use abbreviations or acronyms that a reader would not easily recognize.

Contractions:: Contractions indicate informal writing and excessive use of them should be limited. It is best to spell them out instead. However, contractions that are listed in Webster’s New World Dictionary are technically acceptable.

Datelines:: A dateline, found at the beginning of a press release or news story, should include a city (in all capital letters) followed by the state, country or territory the city is located in. There should be a comma in between the city and state and there should be a dash following the state. There are cities that stand alone without a state and there are rules for abbreviating the states. All of which can be found in the stylebook.

Numerals:: Numerals zero through nine should be spelled out and numerals 10 and over should be written as numbers. All numbers over 1,000 should include a comma. If a number begins a sentence, it should be spelled out, if the sentence can’t be restructured. There are several entries in the AP Stylebook pertaining to the use of numerals.

Punctuation:: In the AP Stylebook, there is an entire chapter dedicated to punctuation. I will just note some key points. Commas should always be placed inside quotation marks. A colon introduces a list and a semicolon separates thoughts. Exclamation points and parentheses should not be used often.

Quotations:: When quoting someone in your press release, never alter the quotation. Always use it verbatim. Also, try to avoid fragmented quotes. If a quotation is long and cumbersome you may try to paraphrase it.

States:: The AP uses different state abbreviations than the United States Postal Service. This is one of the most common reasons for me to pick up my stylebook. Some shorter state names, like Iowa or Ohio, are never abbreviated in AP Style. The first letter is capitalized and there is a period at the end of the abbreviation. For example, Florida is abbreviated Fla. and Tennessee is abbreviated Tenn. They stylebook gives a comprehensive list of the AP state abbreviations and the ZIP code abbreviations as well.

As I mentioned, there is a lot of information contained in the AP Stylebook and without dedicated studying there is no way to memorize it all. However, it is an excellent reference and can improve your writing for the media. Especially when there is the possibility of a media outlet publishing your release without further investigation, it is nice for it to already be formatted in AP Style for the editor.

Now that you have a factual, concise, grammatically correct press release written we need to discuss distribution. Tomorrow, we’ll discuss creating your distribution list and getting your press release seen by the masses.


The fine print::
First and foremost the marketing package won must be used to promote a legitimate, mom-owned business. (Market Mommy reserves the right to disqualify any entrant on the basis of this criteria) Winners will be chosen by random.org. Below are the ways to register, you may come back and do the following EACH DAY for each new post! Be sure to leave a comment with a link for each entry or it won’t count! (Comments close each day at 11:59 p.m. EST)
1. Leave a comment on this post, any comment.
2. Join the Market Mommy mailing list (box to the right of this post) or comment and tell me you’re on the list.
3. Follow this blog or comment and tell me you are already a follower.
4. Become a Fan of Market Mommy on Facebook or comment and tell me you’re already a fan.
5. Follow Market Mommy on Twitter and Tweet about this giveaway, if you’re already a follower, just tweet.
6. Blog about this giveaway or grab our button ... you must link back to either this blog or Market Mommy's official site.

Wednesday
Aug052009

Wordless Wednesday:: Peek


Since this week has been full of words, a lot of words, I thought I'd throw in a Wordless Wednesday post :o)