Our Sponsors

 

 

 

   

 

Download our::

Keep up with Market Mommy around the web!

 

 

Advertisements

 
mother & daughter clothes 

 

 
#ASBC #motivationmonday #motivationmonday #contest #quote #quote 2011 Holiday Gift Guide 2nd Birthday Extravganza 5 Minutes for Mom About Us Achieving $uccess Advertising advertorials Alexa Announcements Galore apps at home care Author Autumn Blog Party Award Baby Accessories Baby Fair black friday blessings Blog Blog Tour Blogging Book Book review Book Writing branding budget Business Advice business lessons Business of the Week Business Opportunity business plan Celebrity Gift Placement Charity child care Childrens Decor Children's Lamps Children's Wall Art chistmas pajamas clothing coaching cold calling Communication community Conference consignment content creation Contest Coupon crowdfunding Customer Service cyber monday Cyber Monday Special digital marketing direct sales directory distractions DIY Email marketing Epson Printer essential oils etsy Etsy Blog Party Event Expert Blogger Panel Expo Facebook fampreneur Father's Day Tribute First Birthday Extravaganza first time customers Fling into Spring Forum franchise Free Seminar Free Services friends FTC Ruling Fun funding Fundraiser games gender inequality gift gifts for kids Giveaway gmail app for mass emailing goals Green Guest Blog Post health health apps HGG 2014 HGG 2015 HGG 2016 hgg 2017 hiring Holiday Blog Party holiday cards Holiday Gift Guide holiday gift guide 2012 holiday gift guide 2013 holiday gift guide 2015 holiday gift guide 2016 holiday gift guide 2017 holiday gifts holiday pricing Holiday Stress holidays Home Office Housekeeping Houston income and profit infographic infringement instagram intern international business Interview invention kids Kids Decor Kids Wall Art Labor Day Blog Party lead generation life balance LuLaRoe Market Mommy Market Mommy Favs Market Research Marketing 101 Marketing Materials marketing plan Marketing Recipe marketing tips Media millennials Misc. mobile mobile app mom business owners mom inventor Mom owned business mom owned businesses Mom Websites Mommy Monday Mother's Day Tribute multi level marketing Networking New Year Newsletter online marketing outsourcing Parenting partner Personal Photography Pitching Presentation Press Kits Press Release Press Release Week Printing Services prizes product Product Review Product Roundup Professionalism Promotion Protect Your Skin Public Relations Q&A Q&A Friday Resources Reviews safety product Sales Sam's Club scheduling software SCORE senior care SEO service shirt shop small side hustle Small business small business saturday Small Business Week Social Media Specials Sponsored St. Patrick's Day STAR Award Super Bowl Ads Survey teen thankful thanksgiving Think Spring Blog Party Thrifty Thursday time management Tips Top 5 toys trademarking Tradeshow Try This Tuesday's Tip Twitter up-cycled Vacation Ideas video wage gap web design Welcome Winners women entrepreneur Wordless Wednesday work from home Working Mom Workshop World Breastfeeding Week World Series
« How To Use Email Marketing To Generate Sales | Main | Practical Product Packaging Tips For Entrepreneurs »
Saturday
Jul062019

Top Reasons To Take Your Business To A Tradeshow

As an entrepreneur, you’ll be well aware that marketing is paramount to driving success. As the digital world has evolved, as have our marketing options, from social media to blog content and SEO best practices, we have so much at our fingertips to achieve the desired end game of reaching as wide an audience as possible. Trade shows dominated marketing before the rise of technology and yet even though the marketing industry has changed somewhat, trade shows remain a solid and worthwhile venture for exposure. With many benefits to be accessed, you’ll want to consider the top reasons why you and your business should be prepping- up and braving the trade show crowds. 

Show-off your branding

So you’ve perfected your branding from your compelling storytelling to your aesthetics in your colours, logos and designs. You’ve nailed your tone of voice, and you know what your values and personality are as a brand. Now all you need to do is find the best way to show all that branding off! Perhaps you’ve shown off a little already with some killer content on your website that your audience finds valuable, or by upping your online presence via social media. All of these things are fab, but the fact remains that there is still so much value to be had in the opportunity to present your branding tangibly, in person. 

Brand storytelling is of high importance these days because to stand out from your competitors; it is critical to be a company that is considered personable as opposed to a somewhat faceless corporation.  

What better way to present your branding to potential consumers or stakeholders than showing them what you’ve got, in person! A beautifully designed display at a tradeshow, that represents your branding just right, can do wonders for creating the right impression. Trade show booths can be custom made and tailored to your exact needs; they come in all shapes and sizes from 10x 20 booths to large island and peninsula displays. 

Networking

Trade shows can be the perfect occasion to supercharge your networking. You can take the opportunity to talk to the other exhibitors and who knows what fruitful connections you might make that could contribute to your growth. There may be companies that could be interested in helping, partnering or collaborating with you. Failing this, perhaps you'll find connections who will recommend you to contacts of their own who could use your services. 

The media 

Trade shows can often attract members of the media looking to report on the up and coming businesses and trends. Due to this, trade shows can be an excellent way to get yourself some media exposure that elevates your business and your brand story. You can get prepared in advance for trade shows with press releases, for example. While we are on the subject of prep, don’t forget to adequately prepare yourself and your staff with some great answers to the questions that you will likely receive at your booth. If you have a clear idea of what you want to get out of a trade show, your goals will easier be achieved. 

 

 

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>