Our Sponsors






Download our::

Keep up with Market Mommy around the web!




mother & daughter clothes 


#ASBC #motivationmonday #motivationmonday #contest #quote #quote 2011 Holiday Gift Guide 2nd Birthday Extravganza 5 Minutes for Mom About Us Achieving $uccess Advertising advertorials Alexa Announcements Galore apps at home care Author Autumn Blog Party Award Baby Accessories Baby Fair black friday blessings Blog Blog Tour Blogging Book Book review Book Writing branding budget Business Advice business lessons Business of the Week Business Opportunity business plan Celebrity Gift Placement Charity child care Childrens Decor Children's Lamps Children's Wall Art chistmas pajamas clothing coaching cold calling Communication community Conference consignment content creation Contest Coupon crowdfunding Customer Service cyber monday Cyber Monday Special digital marketing direct sales directory distractions DIY Email marketing Epson Printer essential oils etsy Etsy Blog Party Event Expert Blogger Panel Expo Facebook fampreneur Father's Day Tribute First Birthday Extravaganza first time customers Fling into Spring Forum franchise Free Seminar Free Services friends FTC Ruling Fun funding Fundraiser games gender inequality gift gifts for kids Giveaway gmail app for mass emailing goals Green Guest Blog Post health health apps HGG 2014 HGG 2015 HGG 2016 hgg 2017 hiring Holiday Blog Party holiday cards Holiday Gift Guide holiday gift guide 2012 holiday gift guide 2013 holiday gift guide 2015 holiday gift guide 2016 holiday gift guide 2017 holiday gifts holiday pricing Holiday Stress holidays Home Office Housekeeping Houston income and profit infographic infringement instagram intern international business Interview invention kids Kids Decor Kids Wall Art Labor Day Blog Party lead generation life balance LuLaRoe Market Mommy Market Mommy Favs Market Research Marketing 101 Marketing Materials marketing plan Marketing Recipe marketing tips Media millennials Misc. mobile mobile app mom business owners mom inventor Mom owned business mom owned businesses Mom Websites Mommy Monday Mother's Day Tribute multi level marketing Networking New Year Newsletter online marketing outsourcing Parenting partner Personal Photography Pitching Presentation Press Kits Press Release Press Release Week Printing Services prizes product Product Review Product Roundup Professionalism Promotion Protect Your Skin Public Relations Q&A Q&A Friday Resources Reviews safety product Sales Sam's Club scheduling software SCORE senior care SEO service shirt shop small side hustle Small business small business saturday Small Business Week Social Media Specials Sponsored St. Patrick's Day STAR Award Super Bowl Ads Survey teen thankful thanksgiving Think Spring Blog Party Thrifty Thursday time management Tips Top 5 toys trademarking Tradeshow Try This Tuesday's Tip Twitter up-cycled Vacation Ideas video wage gap web design Welcome Winners women entrepreneur Wordless Wednesday work from home Working Mom Workshop World Breastfeeding Week World Series
« Fun In The Field: How FSM Management Tools Can Increase Employee Satisfaction | Main | Eliminating your High Interest Debt »

Why Didn't My Campaign Work?

Marketing is without a doubt one of the most challenging aspects of a business, and being able to create a successful campaign and gain a great conversion rate for your business can be hard. A lot of the time even if you think you have done everything right for your campaign it might not show in the results you get back. Today we are going to take a look at these failed marketing campaigns and see if we can identify the possible reason why they failed.

1. You didn’t research enough

The most important thing you can do when studying failed advertising campaigns is look back and start from the beginning. When you were planning a winning campaign, what kind of research did you do for it? It is easy for us to take a quick skim through our competition and take a look at cheap ways to market and think that this is enough, but actually we need to delve deeper and really understand what we want to gain from a marketing campaign in the first place. 

2. You don’t know your audience

If you want to create the most successful campaigns for marketing, you need to know exactly who you are marketing to and how they will respond to a campaign. Of course, this can sound a little crazy when you think of trying to read the minds of people around you, but it is important for you to be able to identify who you are targeting in order to make content that they will enjoy. The way you will create content for a group of business people is very different to creating content for homeowners and this is something you need to ensure you can get right when it comes to making the campaign.

3. You didn’t target the right stage of the journey

The customer journey has many steps on it and it is not simply a case of a customer buys a product and that’s the end. There are a lot of stages to your customer journey and in order for you to effectively create a campaign you need to make sure you identify a stage and exploit it to the right people. A simple example of this would be if you were to create a promotional offer for existing customers, but target it at new people who want to join your membership and get to grips with your services. It is important to segregate your audience into categories and reach out to them in a more direct way because this will allow you to generate a better conversion rate afterwards.

4. Your content was too automated

One of the things which can be helpful for marketing is to have an automated system where you send out email newsletters, flyers and other marketing automatically each month. However when you create automated content you need to be aware of the points we have mentioned above and be sure not to send content which is too automated to your customers. For example if you have customers who have already bought their first product and want to buy more in the future, you need to send them content which reflects this and don’t send them the same as you would to a new set of customers. There’s no point creating a newsletter outlining your company and what you do to people who already know. Make sure that when you automate emails that you create 3-4 different ones for different people.

5. You set an unrealistic deadline

One of the things that you really need to be aware of when creating a campaign for your audience is the goal you set and the deadline you choose for it. When it comes to setting up a successful campaign for your followers you need to be able to gain the right results without rushing into things. The way that you can do this is to think about your goal and decide upon a REALISTIC deadline. For example if you are a new business who has just opened their first social media account, there is no sense in you trying to aim for 1000 new likes or followers within a week because this is not realistic and you are doomed to fail from the beginning. Make sure that any deadline you create makes sense and if you exceed expectations you can always increase your goal next time around.

6. Your campaign was budget restricted

There’s nothing wrong with being on a budget when you want to create a marketing campaign. In fact, marketing campaigns which are free can work well if you create it carefully. However if you have the budget for a good campaign and don’t utilise it, this is what will likely wreck your chances of a success. If you are more focussed on saving money than your campaign, you are not going to find the same success as you want. Make sure when you take a look at your campaign that you invest in the right audience, location and duration to get as many click throughs to your website as possible.

7. Your calls to action were vague

The most important thing to make sure you do when creating a marketing campaign is to set a call to action. A call to action is usually a button or an instruction which you add onto your advert which tells people what to do next. This can something such as ‘BUY NOW’, ‘CALL US’ or ‘VISIT OUR SITE’ and it will get people to click through and learn more. It is important to create a clear call to action which is simple to understand and use, so be sure that this is the case when you create a campaign.

8. Your database is outdated

If you have a database of old email addresses and inactive users for your campaign, you won’t get a great conversion rate. Think of it this way: if you send an email to 2000 people in the hopes of gaining 10% conversion; and 200 of those email addresses no longer work; you will lose out on your target. Make sure to sweep through now and again and make sure that you can email real people.


Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>