How To Add Personal Touches To Your Business 
Wednesday, April 3, 2019 at 10:06PM
Dawn

If you have your own business and want to start adding personal touches to the way in which you run it, you have come to the right place. Personalisation is a great way to make your customers feel valued and special and for those that have a business that relies mainly on good customer service, it should be one of your top priorities. With that in mind, here are a number of different ways to add personal touches to your business:

Make Sure Your Personalising Emails When You Send Them

If you use email marketing as part of your strategy, you need to ensure you are personalising any emails you send by using your customer's first names. Whether that means using email software that automatically fills in the blanks, or individually emailing your customer's clients based on the products they received, the more personal you can be the better. If you want to learn more about email marketing as a business, you can visit this site here.

Individually Thank People For Purchasing Your Products Or Services

Whilst this may not be possible for large multinational companies, for those that have a smaller customer base this is perfect. Every time someone buys a product or service from the, personally thank them. Whether that means sending out an email to say thank you or replying to a tweet or comment where they have shared their purchase - you want your customers to know that you care.

Send Out Thank You Notes And Cards Using Automated Services

If you want to take it a step further, you can also send out thank you cards and notes. Whether that's popping a personalised message into every single order you ship or sending a card out to customers who have paid for your service, they will appreciate the effort that you have gone to. For those that are sending cards without products, there are lots of services that will do this for you.

Include Customised Products As A Freebie With Large Orders

If you have people purchasing a large number of products with you, you may want to consider sending out a customised product with their order. Whilst it will cost you money, your customers will be thrilled and most likely share your generosity on social media. For more information about custom printing, you can visit this site here.

Show Your Face On Your Social Media Platforms

Finally, another great way to get personal within your business is to show your face on your social media platforms. People love to see the person behind a business and if you can, showing this on social media is a great way to let people in. Whether it's using chatty Instagram stories or posting photos on your Facebook, you'll be surprised at the incredible difference it can make to your business.

Are you looking for ways to add a more personal touch to your business? What changes can you make? Let me know in the comments section below.

 

Article originally appeared on Market Mommy - How and where to market your mom owned business (http://www.marketmommy.com/).
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