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Friday
Feb082019

Marketing Your Small Biz

You have the business idea. You have the premises. You have the website. You are all set up ready to go. But where are all of your customers? They’re not going to start pouring through the door or booking your services without any encouragement. You need to tempt them and, bring them in. To build up a successful business, you need to create a foolproof marketing plan, and in this age, digital marketing is where you need to be focusing.

When you are creating your online marketing plan, you need to focus on the creation and sharing of informative and relevant content, as well as offering superb deals and incentives to get them visiting your website and to take some sort of action. That may be phoning you up or emailing you for quotes, or booking or buying your goods and services. Remember, to gain visibility and exposure, you will need to invest both money and time.

Here, we take a look at just a few ways that you can market your small business online.

  1. Be unique

Before you start your marketing strategy, you need to know exactly who you are. We all tend to follow the trends and do what everyone else is doing because we know that it is successful, but it is also important to remember that, depending on your business, there are probably multiple other companies out there, all offering the same services of goods for competitive prices. You need to work out how you are going to stand out from the crowd. This can be the most challenging part of the marketing strategy, so don’t be afraid to use the services of a professional, such as https://www.vistacomm.com/. Make sure that you are crystal clear and specific about what you are offering your customers.

2. Brand your biz

A logo and a clear brand are absolutely essential when it comes to marketing.  Think of companies such as Coca- Cola, and McDonald's - as soon as you see their branding, you know who they are and what they do. That is what you need to be aiming for. A decent logo design is critical to making the branding and marketing aspect of your transport company successful.  This needs to be consistent across everything to do with your business website, letterheads, business cards, etc. Keep your target audience in mind, so that you know how they will react to it, and don’t be afraid to ask for feedback on your social media!

3. Start a blog

A blog attached to your website is an excellent way to get some free advertising and increasing your online presence. It may also answer many of your customer's questions, saving you time (and therefore money!) in the longer term. Compile a list of frequently asked questions and then take one a week, answering them in detail and directing them to appropriate website pages, phone numbers or people. Prove to your customers that you are an industry expert by sharing relevant news and content.



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