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Brick and Mortar: 5 Successful Marketing Tips for Small Retail Businesses

Marketing is important for big and small businesses alike. However, the way you market your small business will probably be different than the way a big business markets theirs. Here are some marketing tips that will work for your small retail business.

Host fun events

You want people to come into your store, right? That's one of the biggest goals people have with their marketing strategies. Well, a great way to get more foot traffic into your store is to host a fun event. According to Shopify, you should have one major event and two to three minor events in your store every month. This can include things like classes, fashion shows, or a holiday party. Keep in mind that we aren't talking solely about special sales. Anything that can turn your store into a social space will help you compete with the fast growing world of online shopping.

Go local

Locally-made products are gaining in popularity as people around the nation have a growing need to support small businesses. In fact, 46% of retail purchases in 2015 were for local and regional brands. Consumers are doing a lot more research before they buy something, and they will love the fact that you are selling locally-made apparel.

Use online strategies

It is no secret that the Internet is an amazing marketing tool. This is because so many people use the Internet every day. In fact, 95% of Americans are on a mobile device using the Internet every day. While many brick and mortar store owners view the Internet as their competition, it can also be used to your advantage. You can use strategies like text message alerts, social media, or email marketing to connect with customers. These are relatively inexpensive marketing tools, and they are known to work extremely well for small businesses. More than 98% of text messages are opened every day, and 91% of American adults like to receive promotional emails from companies they have done business with.

Take advantage of window displays

While more and more people are shopping online, brick-and-mortar stores are still alive and well. This means that you're going to want to use your window displays to draw people in. Roughly 68% of poll respondents frequently or sometimes make their shopping decisions while they're in the car, so you want to make sure your window display really catches their eyes.

Have great customer service

Finally, great customer service will help you tremendously. According to ShopKeep, 86% of consumers are willing to pay more for a better customer experience. This means you don't have to be afraid of big online stores with ridiculously cheap prices wiping out your small business.

Back in 2016, the United States apparel market was worth around $315 billion, and it's only growing. It makes sense that you want to be a part of this profitable industry. Just make sure you follow these marketing strategies so your business can be successful.

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