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Thursday
Jun142018

Top Social Media Marketing Trends This Summer

If you’re looking to revitalize your marketing campaign, then it’s essential to consider the newest trends in social media marketing. Utilizing these tips will be sure to provide a framework for your new social media marketing campaign and guarantee your business always stays on-trend.

To kickstart your social media, here are some of the summer's top marketing trends:

Keep it local

If you’re looking to present a welcoming image to your clientele, think about participating in local events or partnering with other local businesses. Every consumer wants to see your business integrate itself into the community. It not only proves you’re devoted to the people you serve, it also shows that you love the land on which your company was built. Take advantage of local summer events and festivals, but be sure to post plenty of pictures with geo-tags. Interacting with consumers on the ground is great, but you’ll reach more people by proving you’re a locavore online.

Use hashtags

Hashtags are making a comeback thanks to their popularity on image sharing apps. These tags are a great way to reach a lot of people at once. If you post a great image or have a new promotion, utilizing a number of different hashtags will make your business more accessible.

The current social media landscape has hit a slump over the last 2 or 3 years, so using tried-and-true methods are a sure-shot to inform your clients on the great things your business is doing.

Make sure your images are post-worthy

The best thing you can do for your social media account is post professional, high-definition images: what you’re doing, company camaraderie, new promotions, and new products. Simply posting an image on Twitter makes it 150% more re-tweetable than a post without an accompanying image. While anyone can post an image, posting a good image is what’s going to get you traction on social media. Take composition, lighting, editing, and structure into account when you’re posting an image for an ad campaign or other promotion.

Pay To Play

Once upon a time, your business's Facebook followers could actually see your social media posts. Not so, today. Unless you're willing to pay to "Boost" a post, your content is all but invisible. However, social media advertising on Linkedin, Instagram, and Facebook has never been more popular, and for good reason. Don't be afraid to show off your goods through paid social media advertising.

Your fans’ images can also have a huge impact on the buzz surrounding your business. Though you cannot control what your consumers post about your products, you can definitely make your materials more post-worthy: products with unique, or eye-catching packaging are 40% more likely to be shared on social media by consumers.

Don’t be afraid to step out of your comfort zone when you’re trying out the new trends in social media this summer. Staying on-trend and adapting to the changes in social media will be sure to provide you with a more successful marketing campaign.

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