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Friday
Nov092018

Momtrepreneurs! Stop Firefighting With These Proactive Business Strategies

Momtrepreneurs, are you fed up of lurching from one disaster to another, barely catching your breath before you have to resolve another crisis, and never having enough time to get down to the work of developing and growing your business? Well, then using proactive instead of reactive business strategies can help. Read on to find out more.

Proactive vs reactive strategies

Reactive strategy responds to a problem, while proactive ones anticipate issues before they come up, something that means you can catch the issue before they develop into a significant crisis.

In essence, proactive business strategies allow you to continually stay ahead of the game, not to mention cut out a serious amount of stress, and that is why they are so valuable to the Momtrepreneur.

Proactive marketing

If marketing is all about getting your product in front of the right people, then proactive marketing is about anticipating what those people might want next. Then, the idea is to match these needs to customized materials like adverts that you know will grab their attention.

The reason that you can be confident that your adverts will work when using proactive marketing techniques is that you are tailoring them specifically to what that person responds to across a variety of channels online, using big data analysis and AI.  Compared to only using data on how they reacted to your last campaign or product this approach is much more effective. All because you are proactively anticipating needs and using this information to improve your marketing approach.

Proactive IT management

Next, as a momtrepreneur, getting your IT management right can be a massive boon to the success of your business. However, few of us outside the field can do more than play 'whack a mole' with connectivity, error, and security problems as they occur.

That is why is crucial to use Managed IT Services instead, and in particular, ones that offer a proactive approach to setting up and running your systems.

In fact, proactivity in this area can be massively valuable because it helps to detect and stop IT issues before they affect your bottom line. Something that will help to not only preserve your profit margins but also ensures that your business's relationship with your customers remains positive as well.

Proactive customer service

Finally, when it comes to proactive business strategies do not leave out customer service. After all, you can mitigate a lot of time-consuming and costly issues by being accessible and explaining the process that is happening, before people get the opportunity to become irate.

Examples of this may include adding links to podcasts or videos that break down the charges on a bill that is sent quarterly or yearly, to prevent customers from being surprised by the price.

Alternatively, even implementing something as simple as an automated chat service on your website can help customers get the information they need so they won't navigate away. Something is pretty crucial for momtrepreneurs that want to be able to develop and grow their business successfully over the long term.

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