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Wednesday
Nov072018

Forget Outsourcing! Take Your Small Business' Marketing Into Your Own Hands

Small business owners tend to have a lot of work on their plate when they first start out. They have to come up with a product concept, conduct market research to figure out whether it will sell, pass the product through a manufacturing process, and launch it to the consumer market. It’s not all too surprising that you might want to let your hair down, kick back, and relax once this has all been completed. But if you want your products to sell and your brand to succeed, now is no time for rest. Instead, you need to consider how you are going to market your product effectively. This entails showcasing your product to the consumer market - letting them know that the product exists, that it is available, and where they can source it. Now, many small business owners find this complex process overwhelming. This is understandable. Most won’t have engage with marketing or marketing campaigns before, other than as a consumer themselves. This means that they will generally pass their work over to a marketing agency. While outsourcing can be convenient, it can also prove to be extremely costly. Why let marketing dig into your profits when you can just take some bold steps and take it into your own hands? Here are a few steps that you can take that will help you to achieve this and save some serious cash along the way!

Understand Marketing

In order to succeed in marketing, you need to understand the basics of marketing. It is essentially a business practice with the aim of getting consumers to purchase your products over the alternatives being offered by competitors. While this sounds relatively simple, you’ll quickly grow to realise that consumers are complex individuals and cannot be treated as one huge group - after all, everyone has specific needs and preferences. You can conduct market research to work out how different consumers like to have products advertised to them. Some will be drawn in by television campaigns. Some will be swayed by packaging. Some will listen to the radio a lot. Once you know what is expected of you, you can start to meet the majority’s interests and requests. You can learn more through this marketing blog here.

Social Media Marketing

One of the easiest ways to get started is to engage with social media marketing. Why? Well,  the majority of us tend to have experience in curating our own personal social media feeds and curating a business feed isn’t all too different. Social media also has the potential to expose your products to a huge number of people, as the average person now spends 135 minutes a day on different social media platforms.

Hopefully, the above information can help you to get started off on the right foot when it comes to creating marketing campaigns for your brand. Sure, outsourcing may take pressure off your shoulders. But doing things yourself can reduce your expenses and increase your profits!

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