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« Your Niche in a Nutshell | Main | UBP 2013 »
Monday
Apr082013

Mommy Monday:: Baby K'tan

Michal Chesal launched Baby K’tan, LLC in 2007. Her business offers baby carriers and accessory items.

Chesal, a devoted mother of three, graduated in 1994 with a Bachelor's degree in Psychology, and spent two years studying abroad. She then served as the Director of Academic Affairs for an overseas university. Michal also spent three years as an equities trader, specializing in risk management and technical analysis for a New York firm. For the past few years leading up to Baby K’tan, she had been the sole proprietor of a regional marketing firm in Fort Lauderdale, Florida. On a volunteer basis, Michal assists in chairing events that promote advocacy and acceptance of the special needs community. Additionally, she serves as an active board member on numerous children’s advocacy organizations.

She is now devoting her time to her new baby, Baby K’tan, LLC.

Chesal’s oldest son, Coby Joshua, was born with Down syndrome in December of 1999. Coby’s birth and disability presented the need for her and her family to create an environment for him that would facilitate his development and provide the extra stimulation he needed for optimal growth. In addition to his developmental delays, Coby was born with hypotonia (low muscle tone) and was adversely affected by carriers that placed his legs in excessive abduction (legs spread too far apart). It was disheartening not being able to carry him in a forward facing position as used in traditional baby carriers. Not only did she want to hold Coby closely and show him the world, she wanted to do it appropriately. Never completely satisfied with the carriers on the market, she and family friend Isaac Wernick created Baby K’tan.

Chesal agrees with other mom entrepreneurs that it is difficult to balance family and business. However, even though difficult she finds a way to manage. When asked what advice she would give other mom entrepreneurs or those aspiring, she said, “Go for it. Don’t hold back because of fear of the unknown.”

Baby K’tan is marketing mainly through social media and organic marketing. To learn more, visit their website or find them on Facebook and Twitter.

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