Business owner and mother of three, Shara Danziger, has been busy creating and maintaining not one, but two businesses over the last eight years. In October of 2004, she opened Shara’s Paperie, a premier location in Memphis, Tennessee for gifts, stationery and custom invitations.
Danziger, along with her two employees, works with clients to craft uniquely designed invitations for events that include weddings, Bar Mitzvahs, corporate events and birthday parties. Branching from Shara’s Paperie in December 2008 was Confections, an online site that offers personalized invitations, gifts and stationary. The website offers personalized product ranging from pillowcases, iPhone cases, laundry bags and cutting boards.
Raising children ages 10, 11 and 13 while operating two businesses is challenging for Danziger. “I find that balancing involves an immense amount of scheduling so I can spend sufficient time at work, while making it to the activities, games and recitals.” She states that organization is key to managing her hectic life. “I am always one step ahead making sure that everything is covered.” After realizing her house would not always be spotless and she could not prepare a fabulous dinner every night, Danziger had time to focus on what she could accomplish personally and professionally.
Danziger advises other mom entrepreneurs to “think long term.” “Deciding to open a business is a life changing leap and once you take it going back is very difficult.” Businesses, family and life in general change over time. Before you open a business, consider if you will love the it in five years and if you are willing to miss a few of your children’s events in an attempt to help your business succeed.
A strong presence on Facebook for both the Shara’s Paperie and Confections has enabled Danziger to attract and retain costumers. She also markets her businesses by participating in local charity events and being active in the community.