By Mindee Doney
Yes, it was an honor.
Yes, it was fun.
Yes, I learned about some uber cool, fun products and services Moms had created.
And, Yes, I picked up some insight I can apply to my own business.
All good stuff but none of those things were the true reason I really enjoyed judging the Mommy Market S.T.A.R Entrepreneur awards. Honestly, what inspired me above all else was the obvious, out loud passion driving hundreds of everyday Moms to say NO to housework and wiping butts all day and YES to living a full, beautiful life. Life as an educated woman, business owner, wife, daughter, friend, sister and Mom.
All 65 Mompreneur stories I read and websites I visited clearly came from a Mom who made a distinct choice to make motherhood a part of her story but never the place where her life’s purpose starts or ends. Every woman was committed to her family and her children and also very committed to herself too. It was remarkable and life changing for me to see story after story of courage, empowerment and confidence for these Moms who wanted to do more, be better and truly grab life by the tail.
In 1987 they made a box office hit movie about a Mom who dared to work!!! My how things have changed! Mompreneurs, Mommy Inventors, Mom-Owned….whatever it’s called, the truth that us moms can do more and be more, is catching on like fire. I will cheer and cheer for every moment a mom realizes she can be a present, awesome Mom and still pursue her desires in relationships, businesses, writing, creating, dreaming or just LIVING as the woman she was before her baby BOOM!
Congratulations again to Jessica at HopeFull for winning the competition with such a big heart, a solid business model and a fantastic brand. Cheers to every Mom out there who does not settle for Motherhood alone when her heart and spirit craves for more.
Be Well, Peace Mamas…
Mindee Doney: Author, Inventor (Boogie Wipes®), Idea Consultant.Tired of chasing her kids runny noses, Mindee herself ran with an idea she had for a saline infused nose wipe she called a Boogie Wipe ®. In 2007, she partnered with Julie Pickens and by 2011 grew her concept, to $12 million in sales, with distribution to 50,000 retail locations in 8 countries. She managed all PR, marketing and branding herself and landed Boogie Wipes® on the Today Show, The Big Idea with Donny Deutch, Good Morning America, in People Magazine, The NY Times and countless others. She is the author of Get your Own Juicebox – Confident Moms raising Capable Kids (May, 2012) and consults an exclusive group of start-ups through her company Juice Box Consulting.