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Business of the Week:: DhanaEcoKids Celebrates Global Connections

Shamini Dhana grew up in Singapore, a tropical island in Southeast Asia. The country has just over 4.2 million people today but no natural resources. Almost everything was imported, including water. However, she always felt she was connected to the Earth since her family spanned six continents. Later, her major in economics and philosophy drew her to explore how governments worked across the nations plus discover the lifestyles of communities across the globe.

Dhana quickly discovered her love for people, places and the planet and her aspiration to tie them all together. Some 20 years ago, after organizing the first non-profit conference after the Rio Summit in 1992, she caught a glimpse of what her calling was – to be an entrepreneur that would fuse the essence of our natural habitat together with the celebration of cultures and communities into a product.

What she did not know then was the actual product. But, she knew the acquisition of business, management and leadership experience were key to becoming a successful entrepreneur. And so, the journey began with one successful career after another – from academics to consulting, government to private sector and finally as senior vice president of a well known technology bank in Silicon Valley for seven years.

It wasn’t till Dhana had her daughter in 2005 that she realized there was a void in the market for an Eco Brand for tweens and that’s when DhanaEcoKids was established! The last piece of the puzzle finally came to being when her love for the arts showed itself in the prints of DhanaEcoKids apparel. By partnering with global artists, she tells a story each season of a place in our world that celebrates the natural beauty, reflects the richness of cultures and connects us all to our single common denominator Planet Earth. 

For the global mom who has traveled the world, enjoys flavoring the many cuisines, dwells in the excitement of music, theater and the arts, she wants her kids to enjoy the same pleasures of exploration, discovery and enchantment every day. It is just this that makes DhanaEcoKids stand out as a Lifestyle Brand Celebrating Global Connections – we are all Wearin’ the World! DhanaEcoKids empowers the global savvy eco kid and every season, it hopes to inspire the joy and spark the curiosity of kids to travel the globe and embrace life’s adventures and natural gifts. 

DhanaEcoKids Spring/Summer Collection is now available online and has been noted as one of the featured designers here. A unique and limited edition collection, this Spring/Summer Collection is already a big seller and is drawing much attention in the Eco World. All global moms are invited to visit their Facebook page and keep abreast of the upcoming runway shows during Earth Day in April and also to stand a chance to meet the global artist in Ireland by sharing your experiences. Here’s to Wearin’ the World!

About Dhana ECOKIDS: Apparel empowers the savvy global kid. Inspired by nature, created by artists, one season at a time. Sustainable. Organic. Fair Trade. Wearable Art.  DhanaEcoKids believes in treading gently on Mother Earth. Their Wearin’ the World™ Collection gives Earth-minded kids what they really want: a green lifestyle brand that carries a message of environmental awareness to the world. Headquartered in Mill Valley and run by a local mom entrepreneur!

Save! DhanaEcoKids is offering a 20% discount for EARTH MONTH in April for Market Mommy Fans! To redeem, visit their Facebook page!

Reader Comments (4)

Love the story and the message, but most of all love that Shamini is walking her talk! And creating fabulous, earth-friendly, organic and stylish clothes that moms can feel good about! Kudos!!

April 2, 2012 | Unregistered CommenterLaura L. Brown

Thanks so much for your comment, Laura!

April 3, 2012 | Registered CommenterDawn

This business story is inspiring. There are two happiest moment in a person's life. The time you were born and the time you discovered why.
Dhana is an inspiring story of an entrepreneur who finds her life's calling and make it happen.

April 22, 2012 | Unregistered CommenterJeff

Dhana's success is a good role model for others to evaluate. Choosing the right niche where there is more demand but less competition is vital to build a successful business. Her success lies in selecting the unique niche for a profitable business model.
Home Business Ideas

April 24, 2012 | Unregistered Commentervinman

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