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Finding the Right Balance of Keywords for SEO

“How do I get enough keywords into my site without overloading it with nonsense?”

Question from Leah, Peacock Pottery

Reply from Rick and Shara Weiss (Mommy Perks and Pine Media) and Leah (Charlotte Works The Web)

If you make up absurd sentences, Google can spot this and they know you are manipulating your SEO. They want you to write natural sentences about the value of your site/product/services.

Questions to ask yourself:

  1. What is the main purpose of your site or product line?
  2. What do you offer?
  3. Who is your target market?
  4. What key words make the most sense for your site or product line?

Key words must relate to who you are and what you are about.

The way you spread your key words around is by adding them to the primary areas that Google searches:

The title: use a title for each page. Do not use the same title for every page.


  • Handmade Polish bowls page. The title of this page could be, “Polish pottery bowls from Peacock Pottery.”
  • Handmade Polish mugs page. The title of this page could be, “Handmade Polish pottery mugs from Peacock Pottery.”

Explaining this a bit more, the owner of Diaper Cakewalk states:

“We have specific pages dedicated to ‘diaper cakes for boys,’ ‘new baby gifts,’ ‘baby shower gifts,’ etc., and each page has the main keyword and some variations thereof. It’s a bad idea to try to get ALL your keywords on every page, although there will be some overlap here and there.”

The first headline (which should be tagged as an h1).

The first paragraph of your home page should have the key words at least once. Maybe twice, if this makes sense for your content.

Generally speaking, meta key words are irrelevant. However, you do want a different meta description for each page. It should focus on what’s on THAT particular page and not on an over-all concept for the entire site. You can use key words in that description; just know that Google isn’t ranking you based on that description. They simply use each description to show searchers what your page is all about.

Leah, from Charlotte Works The Web, shares:

“Some sites use meta keywords to pull content when someone uses the site’s search box. So if someone is searching a diaper cake site for a purple diaper cake, and they type ‘purple’ into our search box, only the cakes with ‘purple’ in the meta keywords box will come up. Meta keywords are definitely irrelevant to SEO though.”

Beyond that, you can spread your key words around your pages, here and there.

If you have a blog

You can also focus on key words in your blog area, blog titles and so on. You can always be using some main key words in your blog posts for SEO. You can label a post with some of your key words or add them to the text. For instance, you could write a post about Polish Pottery Gifts and use that title: “Polish Pottery Gifts.” Inside your text area (first paragraph), re-state this:

“Are you searching for Polish Pottery Gifts this holiday season? If you are, you’ve come to the right place. We’re here to help! You won’t be disappointed. Read below for a few fun ideas.”

You can also label your images for SEO. See here: How to optimize images for search

Thanks for the question, Leah!

Shara Lawrence-Weiss has a background in education, early childhood, special needs, freelance and marketing. She owns various websites including: Mommy Perks, Kids Perks, Personal Child Stories, Early Childhood News and Resources and Pine Media (co owner). Shara is an active member of her town charity group and a Library Board Member. Learn more about her at Mommy Perks.

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