We have all heard of the phrase, “Putting all your eggs in one basket.” Leah Sicat, mother and wife, did just that. She had a steady job at a large corporation that she decided to leave for a marketing position at a small business with her husband. Joining forces with her co-owner husband in 2010, Sicat now leads the marketing team for Carousel Designs.
Founded in 1988, Carousel Designs manufactures high quality bedding, toddler, twin and full/queen size bedding and nursery décor. All products are sold exclusively on their website and made in the USA.
Because she works with her husband, balancing family and work is a little easier, but still difficult at times. As any working mother knows, managing time and commitments is very important. Sicat has realized over the years that she must prioritize and that it is okay to say no sometimes. “As a people pleaser by nature, this is tough for me, but in the end it keeps me and my family feeling balanced and happy.”
Sicat advises other mom entrepreneurs to not be afraid to take a calculated leap of faith. “Evaluate all of your goals – financial, personal, professional – before taking the leap. But don’t be afraid to start doing something you’re passionate about!”
As the marketing director, Sicat knows how important it is to market her business. “Our goal is to establish a connection with our fans and followers, to engage our customers and ultimately make them advocates of our brand. We want to create a digital word-of-mouth marketing movement!” So help create the “digital word-of-mouth marketing movement” and check out Carousel Designs on Facebook and Twitter. They also are active on Pinterest, Google+ and in the blogging world.
Looking for some phenomenal deals? Explore their discount baby bedding collections or enter to win a $500 gift certificate by designing your own baby bedding!