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Thursday
Sep152011

Congratulations Mom!

Healther LopezBy reading this post, you are already taking a step towards growing your business (no matter what stage you are at). Chances are you are reading this post because you either subscribe to Dawn's newsletter, saw it on FB or Twitter, found it on Google, or a friend recommended it, and you are looking for ways to help you navigate social media and how to use it for your business. Well, finding this post, means you are already learning how to do it and you are invested in learning more, so that's why YOU deserve the congratulations. Not everyone gets this far. In fact, some business owners avoid it altogether. While social media was not intended to be commercial, the reality is that commerce drives it, and the future of capitalism is in social commerce.
 
Okay, so where do you go from here? Well, I am going to be honest. I can not answer all of your social media questions in a single blogpost, but I can tell you that your drive for knowledge is the first important step in becoming a social media savvy mommy. I am an expert blogger on here, so you will find new posts every month to help you navigate social media, branding, marketing, and pr.
 
My Tip for Today: BE A SPONGE
 
Read everything you can get your hands on. Invest your time and absorb what you are reading. Attend conferences and networking events. Be willing to invest money in learning from others who specialize in social media. Of course you can get a lot of info for free, but the best info is valuable enough to pay for. Social Media is everchanging, so make sure you stay informed on an ongoing basis. Not only will you learn how to use social media for your business, you will be able to share your knowledge with others as well. People in your online groups appreciate when you share your knowledge & in my experience, they will remember you when it comes time to choose which person they are buying from. Sometimes social media does not lead to an immediate sale, but basic marketing principles show that repeat exposure to your brand will help create an imprint in your potential customers' minds. When a need for your product/ service arises either for theirselves or others, their brain will pull you up if you have left a strong impression. The stronger the imprint, the more they remember about you. Don't be surprised if you are contacted months or even a year after initially making a connection with someone. Their brain pulled you up when they needed you. That is the power of social media. 
 
Heather Lopez is a 30 something, Christian, married mom to two toddlers. Heather empowers moms to create their own financial freedom through business or blogging, so that they may enjoy their time with their children, family, friends, husbands/ partners, and themselves. Heather specializes in social media, marketing, branding, pr, and promotional events. You can find her at http://www.heatherlopezenterprises.com.  

Reader Comments (1)

Hi Heather, thanks for this info. I am reading and gathering info just as you said and I am also contemplating working with a professional. Anyway Social Media is so intriguing and interesting and I want to learn as much as I can. Thanks for sharing. Val Schuster

September 20, 2011 | Unregistered CommenterValerie Schuster

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