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Tuesday
Aug092011

7 Facebook No-No's for Business Owners

 By Heather Lopez

 

Chances are that if you are reading this post, you are also on Facebook. As you read these No-No’s, you might even see some you have committed yourself. You have definitely seen someone else who has committed at least one.

 

1. Creating a Personal Profile instead of a Page for your business.

Sometimes business owners don’t want a business tied to their personal account, so they set-up a separate account just for the business. Next thing you know, you are getting a friend request from ILove FreeStuff (fictional example). But if you have a personal account, you are not allowed to make a business account. You are only allowed to make a page for your business using your personal account. 

2. Running a giveaway or voting contest directly on your page.

According to Facebook’s guidelines, you cannot run a giveaway on your page without using a third party app. You also can not have people use Facebook mechanisms for entry or voting. There are even some major brands that have been breaking this rule. For instance, asking people to upload pics to your wall to win, asking them to upload pictures and having a voting contest, or making the Liking of your page count as an entry, are all examples of what you are not supposed to do.

3. Posting links to your page or site on numerous pages without asking their permission.

This is one of the most annoying complaints from page owners. Think about going to your page and finding out another person you don’t know has posted on your wall. If you are the perpetrator, you might find your posts getting marked as spam and before you know it, your account is suspended.

4. Non-reciprocation on threads where you share your page link

Every now and then you might find threads where you share your fan page link for everyone else to follow. Only post your link if you plan on fanning people back who have fanned you.

5. Engaging in an argument with a client, customer, competitor, or personal contact on the page     wall.

This isn’t as common, but it does happen. If someone has a grievance or complaint, simply comment with a link or e-mail to where they can address their problem with you privately.  Delete argumentative posts and if your page is continually harassed, you could block the individual or change your settings so that posts by others are filtered out. How you handle these situations affects your brand’s identity.  

6. Posting to your wall numerous times a day or posting garbage content.

When you post several times, your page will appear in a fan’s newsfeed several times. Facebook fans tend to unfan pages that post too much and also your posts are competing against each other for attention. Make sure the content you post is high quality. If you post a simple sentence, it might not even show in a newsfeed.

7. Not engaging with your fans and treating your page like a depository for business updates.

Think of your page like a two way street, not a broadcast. People should not be just stopping by to say hi while promoting their business and then disappearing. You need to keep them coming back. 

Those are just some of the no-nos, but they are the most obvious.

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