Our Sponsors

  

 

 

Download our::

Keep up with Market Mommy around the web!

 

 

Advertisements

 
 

 

 

 

 

Branded custom notebooks to promote your business or congratulate employees.

This area does not yet contain any content.
#ASBC #motivationmonday #motivationmonday #contest #quote #quote 2011 Holiday Gift Guide 2nd Birthday Extravganza 5 Minutes for Mom About Us Achieving $uccess Advertising advertorials Alexa Announcements Galore apps at home care Author Autumn Blog Party Award Baby Accessories Baby Fair black friday blessings Blog Blog Tour Blogging Book Book review Book Writing branding budget Business Advice business lessons Business of the Week Business Opportunity business plan Celebrity Gift Placement Charity child care Childrens Decor Children's Lamps Children's Wall Art chistmas pajamas clothing coaching cold calling Communication community Conference consignment content creation Contest Coupon crowdfunding Customer Service cyber monday Cyber Monday Special digital marketing direct sales directory distractions DIY Email marketing Epson Printer etsy Etsy Blog Party Event Expert Blogger Panel Expo Facebook fampreneur Father's Day Tribute First Birthday Extravaganza first time customers Fling into Spring Forum franchise Free Seminar Free Services friends FTC Ruling Fun funding Fundraiser games gender inequality gift gifts for kids Giveaway gmail app for mass emailing goals Green Guest Blog Post health health apps HGG 2014 HGG 2015 HGG 2016 hgg 2017 hiring Holiday Blog Party holiday cards Holiday Gift Guide holiday gift guide 2012 holiday gift guide 2013 holiday gift guide 2015 holiday gift guide 2016 holiday gift guide 2017 holiday gifts holiday pricing Holiday Stress holidays Home Office Housekeeping Houston income and profit infographic infringement instagram intern international business Interview invention Kids Decor Kids Wall Art Labor Day Blog Party lead generation life balance LuLaRoe Market Mommy Market Mommy Favs Market Research Marketing 101 Marketing Materials marketing plan Marketing Recipe marketing tips Media millennials Misc. mobile mobile app mom business owners mom inventor Mom owned business mom owned businesses Mom Websites Mommy Monday Mother's Day Tribute multi level marketing Networking New Year Newsletter online marketing outsourcing Parenting partner Personal Photography Pitching Presentation Press Kits Press Release Press Release Week Printing Services prizes product Product Review Product Roundup Professionalism Promotion Protect Your Skin Public Relations Q&A Q&A Friday Resources Reviews safety product Sales Sam's Club SCORE senior care SEO shop small side hustle Small business small business saturday Small Business Week Social Media Specials Sponsored St. Patrick's Day STAR Award Super Bowl Ads Survey teen thankful thanksgiving Think Spring Blog Party Thrifty Thursday time management Tips Top 5 toys trademarking Tradeshow Try This Tuesday's Tip Twitter up-cycled Vacation Ideas video wage gap web design Welcome Winners women entrepreneur Wordless Wednesday work from home Working Mom Workshop World Breastfeeding Week World Series
Sites We Love

Market Mommy on Facebook

Wednesday
Apr182018

Support for Parents of 4th - 9th Graders

Parent Chat 4 to 9  is a membership site for parents of 4th through 9th graders that provides advice, content, and support to help navigate, transition and thrive through those challenging milestone years.  

You can claim your ALL INCLUSIVE 14 Day FREE Trial Membership now! View videos, enter giveaways, compete in contests, participate in forums, access exclusive offers, and engage in unlimited personal, one-on-one chats with Celeste to determine if 'Parent Chat 4 to 9' is a right fit for you BEFORE you make a decision.  

A 'FREE Webinar' is also available for interested visitors to grasp the content, approaches, and ideas firsthand, prior to signing up for a FREE trial. 

 

Celeste M. Gonsalves is the author of 'Teen Wise' and 'Teen Wise WORKBOOK' and the founder of 'Parent Chat 4 to 9.'  She earned a Bachelor of Science Degree in Family Resources from the University of Hawaii, and a Master of Science Degree in Organizational Leadership from Argosy University of Hawaii.  Fancy titles that basically mean she is educated in human development over the life span and in business management.  However, her highest achievement was acquired when she successfully raised a daughter as a single parent from infancy through college completion. 

Sign up today and see if Parent Chat 4 to 9 can help you and your child navigate the stressful tween years!

Tuesday
Apr172018

Create an Environmentally Positive Impact With Green Marketing Techniques

Whether your business is just starting or you've been in the game for some time now, how you reach and influence your customers is essential to your success. Keeping an eye on marketing trends is a great way to stay relevant, and green marketing is sweeping the business scene.

Showcasing your sustainability efforts and eco-friendly stances can be a great way to engage your earth-conscientious consumers. How you display that stance is up to you, but there are many platforms and avenues to consider when creating your green presence, and it all starts with honest claims. Making a false or exaggerated statement about your business's environmentally positive choices can be detrimental, and the consumer masses will react unfavorably to greenwashing.

Greenwashing refers to businesses that spend "more time and money claiming to be 'green' through advertising and marketing than actually implementing business practices that minimize environmental impact," according to the Greenwashing Index.

Simply put, you have to back your words with actions.

That doesn't necessarily restrict marketing your business as being green, but those implementations will have to be based on truth.

One way to do so is to use sustainable methods to advertise, rather than advertising about sustainability.

There are two proven methods to use eco-friendly methods in marketing: packaging and campaigning.

Packaging

Packaging can be an effective way of presenting your customers with tangible proof of your sustainability efforts. A study by the Carbon Disclosure Project found that businesses using eco-friendly packaging options saw an increase of their ROI "by as much as 18% over companies not making these efforts."

One of the best ways to make your company more green as well as to shave expenses is to minimize the amount of material needed in the packaging process. Examine your product packaging and determine if you can cut out any unnecessary or excess materials, or if you can change the material to something more efficient altogether.

You should also incorporate more sustainable materials, such as post-consumer recycled options. This way the customers who receive your product will see that you're making environmentally savvy choices. Encouraging your customers to recycle the packaging after use is another positive way of creating a progressive statement about your business's green position.

Over half (52%) of people around the globe make their decision to buy a product partially based on whether or not the packaging makes a positive social and/or environmental impact. That accounts for the majority of consumers and isn't a statistic that should be taken lightly.

Campaigning

While there are many eco-friendly options when it comes to reaching your customers, such as digital marketing, older methods can actually be more effective.

If done right, direct mail marketing can not only be a successful marketing strategy but an eco-friendly choice as well.

Even though sending emails and having digital display ads and social media advertisements can be influential, many people still love to receive physical mail. Actually, an astounding 92% of shoppers will still make purchasing decisions based on direct mail.

So there are a few options when revamping your direct mail campaign.

The obvious choice is to use recycled paper, but there are also other types of paper available that are considered eco-friendly, such as paper made with alternatives to wood.

Paper isn't the only place you can go green, though. Ink, adhesives, and your general printing process are all areas that can be environmentally overhauled. As much as you can, revisit your process to ensure it's as productive and sustainable as possible.

Don't get sucked into greenwashing, make positive environmental impacts in your business choices.

Saturday
Apr072018

Fresh Ideas to Help You Get (and Stay) Organized

 

So many of us wake up in the morning and immediately feel overwhelmed because we have too much to do and not enough time to do it. In reality, if we could just get our lives a lot more organized we’d have plenty of time to get everything done and even have enough time to grab a quick break here and there throughout the day instead of rushing around like maniacs all day long.

You have plenty of energy because you use the best coffee beans to make delicious coffee to give you a caffeine kick in the morning that lasts throughout the day. Now it’s time to take your organizational skills to the next level in an effort to improve tackling tasks and ultimately improve other aspects of your life as well.

With that said, let’s take a look at a few fresh organizational ideas to put you on the road to achievement so you can finally begin scratching items off of your to-do list every day.

Tip #1: Create a Task List with Your Daily Responsibilities on It

Many people suffer because they have a million things to do and they often forget to do most of them because they do not write them down. It’s going to be nearly impossible to tackle your most pressing tasks if you forget to do them every day because you haven’t written them down physically or digitally. So begin writing a task list each day. It can be a list on paper or you can use an app like Remember the Milk or Todoist if you prefer to digitize your list of pressing responsibilities.

Tip #2: Prioritize Your Three Most Important Tasks Each Day

 

 

Some people have a tendency to feel overwhelmed because they try to do everything, even when they do not have enough time. That’s why you have to start prioritizing your most important tasks so you can ensure you get them done during the day. Other tasks can either be completely ignored or pushed back until a later date when you have more time.

But definitely make it a point to start prioritizing the things that matter to you the most. Otherwise you’re going to skip these important tasks and even if you accomplished 1000 other things that day, it will feel like you didn’t get anything done. So get your priorities in order and work on your significant tasks every day and you’ll feel like you’ve climbed a mountain when you’re through, even if you only completed those three tasks.

Tip #3: Get Rid of Physical and Mental Clutter

You will absolutely feel scattered and out of sorts if your life is filled with physical and mental clutter. You have to tackle these problems head-on and get rid of all of the unnecessary junk in your life because it’s making you feel stressed, anxious, and completely overwhelmed even though your life doesn’t have to feel so chaotic.

The best thing you could ever do for yourself is to clean up your physical clutter. Believe it or not, by having your house, office, and car clutter free and orderly, you’ll feel like your life is free, clear, and filled with lots more open space. This will help you think clearly, see things differently, and in the end eliminate much of the stress you experience in life.

If you can get rid of your mental clutter as well, you’ll really start the fire on all cylinders and your productivity and organizational skills will go through the roof. So if you have lots of unnecessary things on your mind, you can tackle those mental tasks or quit thinking about them and move on to more important things.

Final Thoughts

It may seem nearly impossible to get and stay organized, but it definitely doesn’t have to be. If you use the tips we shared today, you’ll be able to organize your life, become lots more productive, and feel a lot healthier and free of stress and anxiety.

 

 

Thursday
Mar292018

5 Ways Going Green Can Grow Your Business

Going green is all the rage these days as environmental movements continue to gain traction worldwide. The Paris Agreement is a large scale agreement by the United Nations Framework Convention on Climate Change to reduce worldwide greenhouse gas emissions in order maintain a global temperature of no more than two degrees Celcius above pre-industrial levels. This coordinated effort makes it clear that environmentalism is no longer a media fad, and that the science on global warming has indeed been heard.

Now you might think that this could cause some problems for small businesses, like yours, that cannot afford to take steps toward being more environmentally friendly. Well, as it turns out, that might not be the case. In fact, going green might actually help your business flourish. Here are some ways your small business can take environmental initiatives and make money doing it, something The Financial Times covers in depth. So here are some clever strategies your small business can employ to go green to get more green.

  1. LED Bulbs
    If you aren't using LEDs both at home and for your business, get on it right now! LED bulbs use at least 75% less energy than incandescent bulbs and can last 25 times as long. This will save money and energy.

  2. Reusable Bags
    The lifespan of reusable bags is over 700 times that of plastic bags, and they are made from renewable materials. Start charging for plastic bags per customer while selling your own store branded reusable bags. Go one step further by offering a loyalty program incentive for people to shop with their reusable bags at your store. That increases sales, customer loyalty, and revenue, all while cutting down on plastic bag consumption.

  3. Gamification
    Take your loyalty program even further and offer a product reward for the bag holder that brings in the most plastic bags to be recycled. Recycle the bags and get deposit money back for doing it. Gamification strategies like this can even increase brand engagement by 100-150%.

  4. Upcycle to Decorate
    If you own a liquor store, set up a bottle deposit. Use those old bottles to create the support structure for shelves. Or if you own a clothing shop, cut up colorful damaged items of clothing and tie them into bows that can be placed around the store. Use your imagination for this.

  5. Advertise
    As we've learned, there is a rapidly growing market for green items, and support for companies that take environmental concerns seriously see tremendous support from consumers. After going green, do a bit of rebranding to reflect your business's commitment to the movement. Since 79% of Americans remember a business from their sign, consider incorporating green imagery into your logo and signage. The world needs to know about your environmental efforts.

When you think about it, then, going green is actually good for business. It will give you access to a whole new customer base, help you come up with clever gamification strategies, and save you a bunch of money on energy costs in the long run. All of this and you have the opportunity to increase your revenue. Sounds like going green is pretty green after all.

Tuesday
Mar272018

Chew On This: These Poppin' Promotional Products Are Made From Used Gum

Approximately 74% of adults feel an unattractive smile can hurt their career success, but halitosis can be just as fatal to your professional aspirations. As a result, many of us rely on a stick of spearmint to keep our breath smelling fresh. However, used chewing gum can be a real problem for the planet when it's allowed to stick around (if you'll pardon the pun). Now, one British designer is literally turning trash into treasure by encouraging locals to recycle their gum -- and is using the sticky stuff to make useful rubber and plastic products.

You may have been told as a child not to swallow your gum, but it turns out that throwing it out isn't much better. Although chewing gum was once made of natural substances, modern day gum contains polyisobutylene, which is a synthetic, petroleum-based polymer similar to the plastics used in synthetic rubber. Basically, that means most of the gum you see in stores isn't biodegradable; once it's chewed up and thrown away, it simply sits on the sidewalk or in landfills.

That is, until now. Gumdrop, a UK-based company founded by designer Anna Bullus, is reportedly the world's first company to recycle chewing gum and use it to make a number of plastic and rubber products. They're the ones behind the Gumdrop Bin, a bright pink receptacle seen on many a British street wherein locals can deposit their used-up gum. The bin itself is made of recycled gum, and chewing gum collected is used to make items ranging from reusable coffee cups to cute rain boots, all of which consist of at least 20% gum.

The final products are often used as promotional items for Gumdrop's mission. The company has designed everything from key rings and door stops to guitar picks and bicycle spokes, all bearing the Gumdrop name and ethos. Considering that 53% of people who own a promotional item use said item at least once per week, it's clear that Bullus is serious about spreading the bubbly word.

The initiative is a real coup for many municipalities, universities, and public services, as well. A three-month trial at London's Heathrow Airport resulted in savings of over $8,000 in cleaning costs. In some locations, the installation of Gumdrop receptacles decreased gum litter by 89%. Since an estimated 560,000 tons of gum are chewed worldwide every year, many local governments and property owners could benefit from what Gumdrop is trying to do.

Although using an item that used to be in someone else's mouth might take some getting used to, some big brands are throwing their support behind (and extra materials to) Gumdrop. Despite the fact the receptacles haven't shown up in the U.S. as yet, the largest gum manufacturer in the world, Wrigley, has provided financial aid to the project. The Chicago-based company also sends their leftover gum waste from their UK factory to Bullus's cause.

Alex Hunter-Dunn, spokesperson for Wrigley, told the BBC: "Gumdrop is a really creative and innovative way to get people responsibly disposing of their gum and binning it. We fundamentally believe that behavior change is the only long-term sustainable solution to tackle the issue and we are very much behind that."

So next time you're tempted to spit out your gum in a trash can, take a look around for a small pink bin. Who knows -- that minty fresh stick could soon be turned into your favorite travel mug or waterproof footwear.