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Tuesday
Oct212014

Mommy Monday:: Tracy Czech

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Tracy Czech.

What is your business?
Sourcing Handmade, LLC

When did you start your business?
2012

What services/products do you offer?
We offer an online wholesale ordering platform strictly for handmade products from small and micro businesses.  We bring together handmade artisans, indie designers, & professional crafters with wholesale boutique buyers.  Our aim is to help turn the focus to handmade and buying local, and away from mass manufactured products from overseas.

How do you balance family and business?
My youngest just started full day Kindergarten, so this has given me the time I need to focus on our e-commerce upgrade to a new online wholesale ordering platform.  I get the core of my work done while the kids are in school, but am always reasonably available after hours as needed.

What advice do you have for other mom entrepreneurs?
You can do it! Don't be afraid of failure, because learning from mistakes is part of the path to success.  Stay focused, reach out to like-minded people, get out of your comfort zone.  Keep learning.   Share your entrepreneurial endeavors with others, don't hide them.  Balance work and family the best you can.  At the end of the day, family comes first so make sure they know it and can feel it.

How do your market your business?
Social media (Facebook, Twitter, LinkedIn, Pinterest), some print ad campaigns, some online blogs.

Where can we find you?

facebook:  https://www.facebook.com/SourcingHandmade

twitter: https://twitter.com/SourcingHandmad

pinterest: http://www.pinterest.com/sourcinghandmad/

Tuesday
Oct142014

Are you Ready to Take your Business International?

Does the thought of trading internationally scare you? Or, are you already there? If not, it could be a very viable option for expanding your business. It can mean almost endless opportunity for your small business.

Selling globally can do a couple key things for your business. First of all, it can dramatically increase the sales life of your existing products and services because you’re finding new markets to sell them in. It can also decrease your dependence on the current markets you sell in, this is especially important if you see a lot of fluctuation in sales due to season changes or something similar.

Are you ready to take on the world’s markets? Here are some things you should consider before you do.

First, have you done your research? Will your products or services sell in a different culture? Are you, yourself comfortable in that culture? Does this new audience already have some knowledge of your product, or will you have to undergo a large education component to introduce it? Can the info structure of the country physically support the needs of your business and products?

Going into the unknown can be detrimental to your business and its success. Research and educate yourself on as many potential scenarios as you can. Preparation is key.

As the old adage goes, don’t assume. Don’t assume that what is popular here in the U.S. will be popular in a foreign country. Don’t assume that everyone will speak English. You must be willing to familiarize yourself with a country’s needs and their language and customs.

Next, how will you logistically get your product there? What are your shipping options and what are the costs involved? Are you familiar with their currency, postage, etc.? Will you use agents and distributers? Also, be sure that your packaging will meet international requirements.

There really are a multitude of things you need to consider before taking the steps to grow your business internationally. We suggest finding a consultant with experience in the area and go from there. It can mean unforeseen growth for your business, but you certainly do not want to set yourself up for failure.

Monday
Oct132014

Mommy Monday:: Karen Shamey

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Karen Shamey.

What is your business?
Fashions For Your Little Ones

When did you start your business?
I left my full-time job 10 years ago when I became a mom but I wanted to do something from home to help support my family. I adore baby clothing and I have always dabbled in photography. An online children's clothing store was a perfect fit for me. I am able to work around my children's schedule which is very important to me.

What services/products do you offer?
My online store carries special occasion clothing and accessories for babies and children including smocked dresses, Christening attire and delicate knit sets.

What advice do you have for other mom entrepreneurs?
I would tell other mom entrepreneurs that networking is a must. Get your company's name out there. Pass out business cards, start a Facebook Page. Maybe look into joining a small business group. There are organizations and clubs for every field of interest out there.

It's important also to know who your customer is. If you are trying to reach other moms then put yourself in front of them. An example: In my community there's a week-long semi-annual kids consignment sale. They offer table space to mom owned businesses for a reasonable price.

For someone looking to start a business I recommend trying to find a good match for yourself. I do believe people can do anything they put their minds to but it's not always fun trying to put a square peg in a round hole. I love baby clothing but I am not good at sewing and crafting. Making baby clothes was never a good option for me. I have a friend who is a homeschooling mom. She loves to crochet. She and her oldest daughter started a small business together, selling the things they make on Etsy.

 

How do your market your business?
Since my business is online, I promote my business via Facebook networking and advertising. I also, periodically, do a little niche magazine advertising. You will also find me on Pinterest.

Where can we find you?

facebook: www.facebook/fashionsforyourlittleones.co

pinterest:http://www.pinterest.com/4URlittleones/

 

Monday
Oct132014

Mommy Monday:: Kim Delgado

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Kim Delgado.

What is your business?
KD Novelties Personalized Children’s Books

When did you start your business?
2001

What services/products do you offer?
We publish personalized children’s books, music and gifts.

How do you balance family and business?
Take it one day at a time.  Create a daily schedule and task list and keep myself organized with the business and family life.  I basically project manage myself with business duties and family duties.  I give each task a priority number so if I don’t get to the low priorities that day it will then become high for the next day.

What advice do you have for other mom entrepreneurs?
Be patient with your business and don’t rush into anything.  Know that with time everything falls into place you can’t be a success overnight.  It takes time to market your business and gain brand awareness and as long as you understand this and accept it, it won’t drive you crazy.  Family comes first then the business but it is very possible to keep them both balanced daily.  I recommend getting another person to help (maybe a family member since funds can be low) keep you accountable.  It can get overwhelming if you do it all yourself, you need to pace yourself.  It can be small tasks for the other person such as helping you pack your products or entering your transactions into your system so you can focus on other things.

How do your market your business?
I currently market my business via search engine marketing (google adwords), social media, blog posts and reviews, some magazine features and local events. We also do some online advertising via selected websites.

Where can we find you?

facebook:  www.facebook.com/KDNovelties

twitter: www.twitter.com/KDNovelties

pinterest: www.Pinterest.com/KDNovelties

Monday
Oct132014

Two-Day Workshop Helps Christian Moms Start Home Businesses

The International Christian Mompreneur Network, headquartered in Virginia Beach, VA, is hosting a training and networking event for moms who are ready to start or grow a business so they can spend more time with family, share their gifts with the community and make money too! The moms who attend this workshop run a wide range of home businesses as photographers, consultants, artists, writers, speakers, crafters, graphic designers, educators, counselors, virtual assistants, wellness coaches, personal trainers and more. Some of them have been in business for many years, while others are just getting started!
 
She Builds A Business is a 2-day small group workshop event that teaches moms how to run a successful business that supports their values of faith and family. It's led by Theresa Ceniccola, founder of the ICM Network. Theresa has run a profitable home-based business for more than 20 years. She is a mother to three children (ages 10, 12 and 14) and is very involved in community, school and church activities including Girls on the Run South Hampton Roads, Girl Scouts of the Colonial Coast and Tidewater Destination Imagination. She knows what it's like to balance business and family and she loves helping other moms prosper.
 
Theresa extends an invitation for entrepreneurial moms, self-employed business owners, bloggers, freelancers, authors or ministry leaders to learn and grow in business -- and to connect with other creative and talented women who share similar values.  
 
Event Details:
She Builds a Business: The Premiere Training and Networking Event for Christian Moms
October 27-28, 2014
Oceanaire Resort Hotel
Virginia Beach Oceanfront 
 
To register: www.SheBuildsABusinessEvent.com