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How to Use Social Media to Stand Out in a Growing Urgent Care Market

social media marketing

There's no doubt that the medical industry is growing each and every year. In 2016, the Urgent Care Association of America released a report stating that there were 7,357 urgent care centers in the United States. This was a notable increase from 6,707 centers the year before. With this market constantly growing, it can be difficult to stand out. Strategies like social media marketing can help pivot your urgent care business to stand out from the crowd and gain traction with customers of all ages and demographics.

The Stagnation of Urgent Care

In an interview with Forbes, Bruce Irwin (CEO of American Family Care) says, "To really thrive, urgent-care providers will need to do a little more work and accept more responsibility for the public health, rather than maintaining an episodic-based, revolving door philosophy. Vertical integration is key."

As the industry continues to grow, allowing patients to come and go might turn into a losing business model. In the past, urgent care centers have been able to stand out through means such as decreasing wait time or redecorating. With 92% of urgent care centers maintaining a wait time of 30 minutes or less in 2015, having the fastest service doesn't necessarily differentiate your business. Your urgent care center must become proactive in your approach to interacting with patients, both physically and digitally.

Standing Out from the Crowd

If your urgent care center needs to start taking responsibility for public health, how can you start to make the transition? A great way to do this is through social media marketing. With 82% of internet users over the age of 15 also using social media, the opportunity to inform and interact with possible patients is ripe for the taking. These people need someone to turn to for advice, assistance, and education when it comes to health in their day to day life.

Using Social Media Efficiently

Knowing the theory and necessity behind social media is a great first step, but how does one take action around it? Here are a few tips to get started.

  • Know your target market. By first knowing who you want to reach, you will have a great amount of clarity going into your social media strategy. This step will aid you in a multitude of ways. Not only will this help choose the platforms that are right for your business, but it will help you decide on what kind of content to share, and whom you will be engaging with.

  • Choose your platform(s). Now that you know the type of person you want to reach, you'll want to go where they spend the most time. For instance, if you typically serve people of an older demographic, it might be easiest to reach them on Facebook. To reach a younger demographic, you may want to integrate Instagram or Twitter into your strategy. Spending a short amount of time researching available social media platforms to choose will pay dividends in the long term.

  • Post relevant content. Here is your opportunity to really stand out from the crowd and implement a successful social media strategy. By posting content that educates and assists possible patients, you can become a trusted authority for these individuals to turn to in their time of need. This can come in a variety of different mediums: video, text-based posts, images, polls, etc. Be sure to keep your target market and platform you choose in mind, as different platforms treat each type of content differently.

In a market that is growing more saturated day by day, your urgent care center needs to stand out. Regardless of what demographic you're targeting, or what platform you choose, time put into social media will be well spent. This is a wonderful opportunity to take responsibility for public health care, and transition needs-based services into a lifelong relationship between you and your patients.


Making Money in Property: Three Things to Consider

There’s plenty of money to be made in property, and in terms of investment it’s one of the safest options out there. As a general rule, property will accumulate in value each year, and it’s always something that’s going to be in high demand meaning you can rent it out or sell it without too much hassle. But there are things to consider carefully before taking the plunge, here’s what you need to know.

Get your financing right

If you’re lucky enough to be able to buy properties outright to either sell or rent, then the process will be relatively easy- but lets face it, few of us are in this position (especially at first). In the beginning, chances are you’ll need to utilise some form of credit, or take out a buy-to-let mortgage on the properties you want to rent out. Speak to a company like Altrua Financial to find out what your options are, and work out the best way to go about things will be. 

Consider a qualification

Having an in depth knowledge of property when you’re investing so much of your time and money into it is crucial, plenty of background reading and research should always be conducted. You need to know everything from ceiling prices to market fluctuations, taxes and much more. If you’re going to rent out the homes you renovate or develop then you’ll need to know what yours and your tenants rights are, how to prevent damage being made to the home and how to recoup your costs if needed. When you’re renting a property, there are a number of legal requirements like getting an annual gas safety certificate, and having smoke alarms on every floor that have to be followed carefully. There will be costs involved in this, and with so much money at stake in general, you need to go into the situation with your eyes open. On top of building up your general property knowledge, have you considered gaining a practical qualification? This could save you serious cash when it comes to renovating properties. Electrics, carpentry, painting and decorating, plumbing- the list is endless. If you’re able to do some of the work yourself then you save having to pay an extra tradesperson. It also helps you to stay in control of the project as you know you won’t be let down by a third party and understand exactly what needs to be done yourself. There are many different tasks involved with developing, building and renovating properties. If you’re able to take on any of these roles yourself, then you’ll save yourself a good amount of money. 

Think about using an agent

More on the topic of renting, if you’re considering renting out your properties rather than selling them, it could be a smart idea to utilise an agent. They will do the day to day chasing up of things meaning your property investment can be passive- earning you money without any effort from you. It frees up time for you to be doing other things, either working full time or spending more time on the developing, buying and other side of the business that demands more attention.


Big News from our Founder!

Ten years ago I embarked on an amazing journey. I launched Market Mommy with the hopes of giving mom entrepreneurs a place to go to learn, network and promote themselves and their businesses. It has been a decade {holy sh*t, that sounds like a long time!} full of wonderful successes, great friendships, and of course some challenges.

But, without the challenges there wouldn’t have been the successes and I’m extremely grateful for everything that Market Mommy has put in my path over the past 10 years. I’ve made some great friends. Holly Hanna and Abbey Fatica have been around since the very beginning :-) And, I’ve worked with some phenomenal business owners …. like Mindee, Kristi, Prerna and Theresa just to name a few.

All of this has made my decision very difficult, but I think it’s finally time for Market Mommy and me to part ways. I’ve decided to sell the site so that I can free up my time to pursue other opportunities.

Ten years ago when I started, I was working full-time in a traditional role as a marketing and communications specialist and I had two pre-schoolers. Now, I work from home full-time and have added another child to the mix. To say that life has changed would be a gigantic understatement.

One thing, however, that hasn’t changed is my love for moms, mom-owned businesses and my genuine desire for you all to succeed. That’s all I’ve ever really wanted. I’ve had the amazing opportunity to be on a fun ride with all of you and I wish you nothing but continued and unending success. I will always be in your corner!

So, what now? I’m excited about the possibilities and what the future holds for myself and my family. And, I want to find the perfect person to handoff Market Mommy to. {Do you know her?} I’ve struggled in recent years giving the site the attention and time it deserves. There is so much potential here and I can’t wait to see what the future owner does with it. I’ll be cheering her {and all of you} on from the sidelines!

If you, or someone you know, is interested in learning more about MM and what the site has to offer, you can check out my listing on Flippa.com. Thanks for your continued support; you guys are the best! XoXo!


Information On Creating An App For Your Business

App developers are essential if you want your app to succeed in the increasingly crowded app marketplace. To put the marketplace into perspective, in just one year, the Apple App Store generated more than $10 billion in revenue for developers. And this number is just the tip of the iceberg. Try adding to that figure the additional number of customers the app sends through your doors, or the money you save streamlining your processes. But, all of this, and much more, is only possible with the right app.

Which App Developers To Use For Your App

There are several challenges you face when trying to get your app from idea to completion. Choosing the right app developers is vital, but the process starts even before then. Before you approach an app developer, you need to know what it is you are looking for and have put together a project brief and timeline. Within this, you should have considered the elements that are most essential to the success of your app. What are you trying to achieve with the app? Is it going to be an e-commerce platform, or is it part of a service you are offering? Also, consider whether it needs to be integrated with social media. Of course, some of your initial ideas may change in discussion with your mobile app developer and once user research has been conducted, but it gives you both a common starting point. It is also important to spend time talking to the developer before you hire them. Ensure that they see your vision the same way you do, and if not, why not? Discuss your expectations in terms of your timescale and milestones, and how they will keep you updated on progress, and just as importantly, how many other projects they have going on simultaneously. Do they have adequate time for your project? Even if all of this goes perfectly and you have the completed app that you envisaged, it is not the end of the process, and, therefore, shouldn’t be the end of your relationship with the app developers that you choose.

Finding App Developers With A Long Term View

Once your app is ready, it needs to be prepared for submission; it can’t simply be added to the marketplace. There are numerous guidelines that need to be adhered to that differ depending on the operating systems you are focusing on. If your app doesn’t conform to the specific operating system guidelines, it fails the approval process, and you need to start the process again. This is one reason why it is important to have a long-term view of your relationship with app developers. Another is getting your app to stand out in the marketplace once it has been approved. Over half of apps are found as a result of app store searches, meaning that the higher your application is placed in the search results, the more likely it is to be chosen by your intended audience. Just as with any other type of search engine, results are ranked, and to be highly ranked you need to optimise your app for the marketplace. There are several different elements to this, including needing to have a clear understanding of your target customer and the keywords they are most likely to use to search for the app they want. Simple things make a significant difference in terms of search optimisation, including having your keywords in the title of your app. Having it linked directly from your website, thus circumnavigating the search process, is also a benefit.

Not Just For The Usual Business Types

App development has followed in the same fast-paced footsteps as other mobile technologies. Having an app that speaks to your audience segment is now a must for any business with an online presence, and that should be every business. However, mobile apps are not just for profit-making businesses. Other institutions can use this technology to increase their audience share and to spread their specific message; various church groups are amongst those who are beginning to see the value of having an app.

How App Developers Can Help You Reach Your Flock

Many church groups have websites, as they provide an ideal platform for reaching existing members of the church and encouraging potential new members who are searching for something more than themselves. Churches and other established faith groups are also developing their social media presence, allowing them to share scripture, inspirational posts, and to update members about activities, events and community works. So, the question must be why stop there, why not make the most of your potential online audience by placing yourself in their pockets via an app? Using a church app gives your ministry the ability to send messages to every registered member of your congregation, as well as to guests that have visited or connected with your ministry. You can inform them about upcoming events, new posts on your website, and provide announcements; it is even possible to include a link for donations. There is no easier way for a member of your congregation to share their faith, or even pass on information about your meeting hall or church than through an app; people remember catchy app names much easier than lengthy web addresses, or even phone numbers.  To put the potential of an app into context, consider that there are over one billion monthly unique YouTube users, Rovio’s Angry Birds has been downloaded in the region of two billion times, and the number of users on apps by the likes of eBay and Facebook run into the hundreds of millions. How far could you spread your message with access to audiences of this size with the help of an app?  

Choosing The Right App Development Companies To Share Your Message

However, it is not enough to have an app; your ministry is no different from any other business, social or community group in this instance. The app must work, and it must work for you. This means that it must be designed and developed with your ministry specifically in mind; this includes the audience you want to reach, as well as those you can count on to be among the first to download the app. Your app needs to fit with the rest of your branding; even established churches are brands. If your app doesn’t fit with your existing branding, then it won’t be instantly recognised as part of your ministry. It must work on multiple operating systems to give you the best chance of reaching as many people as possible, and it must be user-friendly. Apps are designed in part to be simple to use and streamlined, as well as to give the user access to everything without the need to search extensively, wait for things to load, or read through reams of unnecessary data and information. In addition to all this, your app must be interesting. You need to take the same care with the content as you would with your website, newsletter or social media feed. People must want to come back, to learn more and to interact with you through the app. If any of these elements is missing, then your app will not promote your ministry, rather it will detract from it.


The Benefits of Effective Training for Your Staff

The Best 20 Learning Management Systems based on Customer Experience Infographic 2019 Edition

eLearning Industry The Best 20 Learning Management Systems based on Customer Experience Infographic 2019 EditionStaff training is essential if you want your business to be successful. If you don't offer training to your staff, they won't get the chance to develop and keep their skills up to date. This could lead to them losing morale or deciding to look elsewhere for work. There are several excellent benefits of ensuring you offer training to your employees.

Boost Productivity

Keeping your employees productive can be one of the biggest challenges of running a business. Your staff might not feel much pressure to perform well if you don't show that you care about them and their work. By investing in training, you show that you expect them to work hard. You'll give them the skills that they need to work better and harder.

Keep Your Business Forward-thinking

All businesses need to be able to compete against other businesses. One of the most important things to pay attention to is how your industry is changing and growing. If other companies are making advancements and doing new things, you need to keep up. Staff training helps you to ensure your business can keep advancing.

Staff Retention

Offering training to your employees also helps you to reduce staff turnover. When you help your employees to develop, they're more likely to keep working for you and benefiting your business. It will save you time and money and ensure you have top talent.

To provide training for your employees, you need to have the right software. A good LMS will help you to deliver your training.