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16 Important Marketing Acronyms Explained


SEO, CPC, HTML … my head is spinning … what does it all mean?

Business, marketing and technology are all swarming with acronyms. What do they all mean? How can I memorize them all? Do I really need to know what all of these letters stand for?

Yes and no. It can be embarrassing when trying to carry on a conversation via social media if you don’t understand what’s being said. It can be cumbersome trying to learn all of the acronyms in an ever-changing environment. Acronyms have practical applications and it would be very unfortunate if you were to lose a business opportunity because you didn’t know what was being presented.

Here are 16 of what I think are the most crucial marketing acronyms to commit to memory.

B2B: Business to Business
Many businesses market their products and services to other businesses {like Market Mommy!}. A transaction between one business and another is B2B.

B2C: Business to Consumer
The traditional form of commerce is when businesses market and sell to consumers.

CMS: Content Management System
An application that allows publishing, editing and organizing content from a central location. I refer to this sometimes as the backend of a website and it includes systems like WordPress and Squarespace.

CPC: Cost per Click
Some online publishers charge a set amount for advertisements based on the number of times it is clicked. This is also known as PPC, or Pay per Click.

CR: Conversion Rate
This is the rate of users that take the desired action you are seeking; usually a purchase.

CTA: Call to Action
When you give your target audience instructions about the specific action that you want them to take immediately. Click here, sign up here, etc.

HTML: Hyper Text Markup Language
This is the standard language used to design and create webpages.

IBL: Inbound Link
A link to your site that is placed on another site. These are very important to your SEO and PR. See below J

OBL: Outbound Link
A link that takes you away from your webpage onto another.

PR: PageRank
Algorithm used by Google to measure the authority of a webpage. It is widely believed that IBLs are a significant factor.

PV: Page View
The request to load one webpage of an internet site.

ROI: Return on Investment
Perhaps the most important acronym of all; the direct benefit of a specific marketing investment

SEO: Search Engine Optimization
The process of ensuring your site appears high in search engine results. It includes various content marketing strategies and keyword usage.

SMM: Social Media Marketing
Marketing via social media platforms such as Facebook, Twitter, Instagram, Pinterest, etc.

UGC: User Generated Content
Content that is created directly by the users of an online system or service.

URL: Uniform Resource Locator
An address to a specific resource, or webpage, on the internet.




#MotivationMonday 10.24.16


The unexplainable life-span of the mom-owned business

I’ve recently been going through the Market Mommy archives. Over the past seven years, my level of dedication to the business has sometimes waivered. It’s never been a consistent climb, but rather one of hills and valleys. As my family has changed, so has my business. As my family has grown and become busier, my business has sometimes suffered. I know I am not alone in this.

This week, specifically, I’ve updated our free online business directory of mom-owned businesses. We offer this as a free perk for our readers. Listing your business and getting an inbound link can help in your efforts to build SEO and gain more traffic. As I’ve went through the hundreds of listings, it became quickly apparent that everyone that was in business seven, five or even two years ago isn’t necessarily still in business.

There was not one category of business that stood out. There was not a common denominator that I could point to that explained why some businesses have made it and some haven’t. One site I clicked on showed a simple message. “We are sorry, but after 18 years in business we’ve regretfully had to close our doors. Thank you for your support.” Disappointing. Devastating.

Direct sales businesses, consultation companies, Etsy and EBay shops; all of them were affected.

As I looked through the list of those I was removing from the directory I was sad. Many of them I remembered fondly from our early days. Many of them were starting their businesses and trying to grow them at the same time as I was trying to get Market Mommy off of the ground. Many of them I had worked with, purchased from and/or promoted.

Others, however, are thriving. Many have been around for several years and continue to grow and evolve. What’s the difference?

Many moms, I think, start a business to fill a void. Maybe that void is income now that they have children and need more cash flow. That could either be because they’ve quit their full time gig, or simply because there are more mouths to feed. Or, the void could be now that they are trapped at home all day with their babies they desperately crave some adult interaction.

Whatever the reason, or whatever the void, it’s not necessarily a permanent need. The business landscape changes quickly, but not as quickly as a young, growing family. School schedules change, babies are born, and life circumstances are never considered constant. And yet, all of these things dramatically affect the mom-owned business.

According to Forbes.com, 80 percent of all entrepreneurs who start businesses fail within the first 18 months. That’s a lot. And, that’s all entrepreneurs; even the ones with an office outside of their home, investors and a researched business plan.

Now, envision the mom sitting at her counter trying to run an online store while making sandwiches, combing hair and cleaning up dog puke. Doesn’t sound very conducive to running a business does it? Running a business is hard no matter who you are. Running a business when you’re a mom can be a colossal feat.

No matter if your business has lasted four days, four years or four decades, you should be incredibly proud of yourself. Life is hard. Business makes it harder. We all just desperately want to do what is best for our family. Whether that is working outside of the home full-time, from home part-time, or some type of combination, the desired goal is always the same; a happy, healthy family.

Kudos to you if you’re a mom entrepreneur, past or present. You are doing hard work!


4 Simple ways to change up your small bathroom

You can say that a bathroom is your own personal sanctuary. In fact, for people who have big families, it is one of the rare places where you can isolate yourself and find some comfort. Due to this, most of us see it as a room where you can relax and take care of yourself.

Due to all of this, we cherish our bathrooms a lot. It can be very hard when you have limited space at your disposal or when the bathroom is not functional enough. This is why you have to rearrange it and place equipment and furniture in a way so that you can maneuver around. Besides that, different rules apply when it comes to decoration. We have much less options when it comes to a small bathroom and that’s why we have to be extra careful.

Here are our tips as how to do it.

Be careful with colors
Colors can have an amazing impact on tiny bathrooms. Both your floor and walls have to be painted in a certain way. White or light gray should be used as a basis. You can add some more nuances to them making a perfect blend. Soft yellow and green are also amazing choices as they leave a natural impression. But, make sure to avoid dark colors as well as very intensive ones. They can be a little bit overbearing and visually imposing. Black is especially troublesome as it “shrinks” the room.

Light is an asset
Light is another factor that needs to be considered and works great in conjunction with proper colors. In this case, windows are great solution as they add a lot of natural light to the room. You also have to be careful when adding light bulbs. Standard yellow ones are pretty hard to pull off. They are good for certain color schemes. However, white neutral light is great. It emphasizes colors and makes room more vivid. Whatever you do, make sure not do overdo it. Even though room has to be properly illuminated, you shouldn’t add to many bulbs. It can have a very negative impact on your eyes making stay in the bathroom unbearable.

Buy things according to the space
If you just moved to the apartment or house, you might have brought your old furniture and equipment. But, they probably won’t fit in your new small bathroom. Tiny bathrooms give you lot less liberties in comparison to the big ones. Every piece of equipment needs to be bought especially according to room’s dimensions. In fact, make sure to get everything in advance and project how the room will look like with all those pieces together. Each corner has to be utilized properly as well as the upper regions of the room, near the ceiling. You can do wonders with limited space if you have enough imagination. Although you need to compromise with the equipment, you can definitely try and use unutilized parts of the room.

Be Rational
We have certain expectations and views when it comes to this space. We believe that bathroom should be used for all your hygienic and cosmetic needs. Although you are right when it comes to hygienic part, small bathrooms shouldn’t be used cosmetically. Make sure to remove everything that doesn’t belong such as hair dryer, manicure kit, make-up etc. Limit yourself to using bathroom only for personal hygiene and basic human needs. Install mirror someplace else in your house and start putting make-up there. This will save you a lot of space in bathroom as you remove anything that is not absolute necessity.


There are just the main things you can do with small bathroom. However, it is possible to try some other things as well. Do not be shy and use everything at your disposal. Be creative when it comes to placing furniture. Lastly, make sure to remove anything that is not completely necessary. In the end, bathroom is not a storeroom. Any excess towels or hygienic products should be relocated.

If all of this doesn’t help, you can always try and completely renovate the bathroom adding more space. It is much more expensive solution but it is definitely worth it!


#MondayMotivation 10.10.16