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Monday
Dec032018

How to Release the Potential of Your Business

It doesn’t matter whether you’re a small business that began in your garage, or a large, well-funded startup: every business is full of potential. The problem that companies have, of course, is knowing how to release that potential. It can seem a complicated jigsaw, one in which all the pieces look solid, but which you can’t quite figure out how to put together. If you’re wondering how you can take your company to the next level, then take a read of some of our advice tips below.

Hire Employees

There are a lot of large companies who have been founded by just one person, but the actual success part? There’s virtually no examples of a business becoming successful all because of the efforts of one strong-willed individual. And there’s a simple reason why this is the case, too: no-one is talented enough to do all the tasks involved in business to a high standard. That’s the beginning and end of it! As such, you’ll need other people to help you. Hire people who are better than you at the jobs you’re hiring them to do, and let them get on with delivering their best work.

Delete the Time-Consuming Tasks

There are only so many hours in the day for which you to work. And in fact, studies have shown that it’s better to limit your work to a few hours anyway, since our productivity takes a nosedive if we spend too many hours working. So if you’ve only got a few hours to work, you don’t want to be working on time-consuming tasks that don’t move your company forward. Working with companies that offer things like managed IT services, admin tasks fulfillment, and accounting services will free up a lot of your time. You’ll be able to focus on bringing your ideas to life, knowing that the essentials of your business are being taken care of.

Work with Other Companies

No man, or company, is an island. Society and business work much better when we cooperate, not compete, with one another. Are there like-minded businesses you can work with to take your company to the next level?

Identify Weak Spots

No company is perfect, and never will be. But you can get closer to perfection by identifying your weak spots, and working to limit their influence on your company. Many business owners go through many years only focusing on their strengths. This is useful information to have, but it’s very often your weaknesses that can help push you in the right direction.

Think Bigger

Finally, it’s worth considering if the biggest barrier to your company’s success isn’t your own mind. This is a particular problem for small business owners who think that they should be grateful for any type of income. This is not the case! The trick to overcoming this way of thinking is to simply expand your mind, and think bigger. Where might you be able to take your business is you let if off the reins?

 

Monday
Dec032018

Mass Emails: The Good, The Bad And The Ugly

As David Newman, marketing speaker and strategist extraordinaire, once stated: “Email has an ability many channels don’t: Creating valuable, personal touches – at scale.”

Indeed, the apparition of mass email campaigns has enabled many marketers to do something that was impossible before. They can reach out to every single user of their database at the same time and in such a way that each user can feel that the message has been written especially to answer their needs and preferences. With mass emails, you don’t talk to a million users as one; you can hold up to a million of slightly different exchanges a the same time.

However, the revolution of mass emailing has not only brought advantages to the life of the marketer. Who engages in mass emails, as a recipient or a sender, put their business at high risks that need to be managed effectively.

The good: You can reach out a vast audience

The reason why so many marketers continue to love mass email campaigns despite the dangers these might pose to security and customer relationship is their reach. Nowhere else can you so effortless address a cast audience at the same time while maintaining standards of personalization. Indeed, while you can use social media platforms to shout out to your target group, you don’t have the option of creating a message that would welcome each follower individually. Dear Janes and Dear Johns are reserved for emails. Using the simplest tools, such as Google Sheets, you can set up a mass email campaign in a few clicks. You can use the spreadsheet fields to add the personalization factors that other digital channels lack.

The bad: You’re exposed to mass hacking

Unfortunately, mass emails are not only a favorite strategy to get in touch with your audience. It’s also a preferred hacking plan for cyber crimes. Hackers do not spare business emails. On the contrary, cybercriminals put the integrity of your business data at risk when they target your email with a trap. The most common strategy is to use a trusted email address to spread malware and phishing schemes. If this is the case, you need to make sure your staff is educated about cybersecurity. But to be on the safe side, you should ensure that your IT support can provide the protection and backup you need in case of a cyber attack. If your business email has been targeted, you need your IT expert to act fast to avoid dramatic consequences.

The ugly: How targeted is the mass audience?

Last, but not least, marketers are often tempted in buying additional email lists to reach out to a broader audience. However, caution is your best ally when it comes to purchasing data. Indeed, when you buy a list of contacts, you can expose yourself to hefty fines for sending unsolicited emails. When you purchase a list of email addresses, you have no way of knowing who is already using the same record, what the subscribers signed for initially, and even when they did.

From wasting your time sending emails to the wrong contacts to accidentally exposing your business to cyber attacks, mass emails have indeed an ability many channels don’t. They can dramatically affect the integrity of your company, in only one click. Use them wisely!

 

Monday
Dec032018

Keeping Your Small Business' Tech Up and Running At All Times

Increasing numbers of small business owners are relying on tech in order to operate and run operations. This is consistent with the increasing general usage of tech in our day to day lives. There are few reasons to not engage with tech. Sticking with an old way of doing things can alienate the current consumer market, while operating online as they do can help to boost your exposure and maximise profits. With increased use of tech in business, however, it becomes increasingly important to ensure that it is used correctly, monitored, and running at all times. Down periods can result in chaos - employees might not be able to complete work, customers may be unable to get in touch or process transactions, and you could consequently waste a whole lot of money. Here are a few steps that can help to ensure that everything is up and running at all times as it should be!

Use IT Services

Every business, no matter how large or small, should have access to some sort of Computer Support and Networking Services. This will guarantee that there is a competent professional monitoring your tech at all times. They can be contacted if something does go wrong and they can consequently fix things as quickly as possible. This reduces time spent offline and maintains your business’ professional appearance to your employees and your customers alike.

Train Your Employees

You should also make sure to train your employees in regards to every aspect of the tech that they will be engaging with at work. When we think of threats to our business, we tend to think of threats from the outside, such as hackers and identity thieves. But most of the time, these individuals can only gain access to your tech and your data if your employees slip up and allow them to. You should train your employees in various areas to avoid:

  • A Lack of Security Awareness

  • Accidental Data Breaches

  • Submission to Phishing or Email Scams

  • Installation of Virus Filled Apps, Software, or Web Programs

  • Sharing of Login Credentials

  • Use of Weak Passwords

Take Out Gadget Insurance

If your smartphones, tablets, laptops, or desktop computers are broken, they will be out of use and will need to be replaced. But this can prove to be extremely costly. Instead, you should make sure that all of these devices are insured under policies that will repair or replace them as quickly as possible. This will reduce the amount of time that it would take to save for new equipment and the money spent on repairing or replacing equipment.

These simple steps will help to keep your small business’ tech up and running as it should be! Make sure to incorporate them into your business plan today!

Wednesday
Nov282018

It’s Not To Late To Help A Fellow Entrepreneur

The life of an entrepreneur is lonely. You’re always worrying about the viability of your business during the first months – and sometimes years. If you’ve spent most of your life working for an employer, your independent situation can become a source of many emotions: Worries, stress, anxiety and even moments of manic depression.

Indeed, the freedom you gain when you decide to work for yourself comes at a cost. Being responsible for a business, its strategy, its branding, its reputation, its budget, and its people is not an easy job.

Consequently, the level of mental health issues among entrepreneurs is constantly on the rise. Many entrepreneurs, indeed, struggle with feelings of isolation, which left them exposed to depressive states. If you’re an entrepreneur yourself, you know how hard certain days can feel. You know the cold loneliness of the office in which you take business decisions. And that’s precisely because you know all these that you can’t help but hold out a welcoming hand to a fellow entrepreneur who’s started their career.  

Show your appreciation with a stocking filler under $20

Over half of new entrepreneurs will give up their independent dreams within a year. Many succumb to the emotional pressure of their isolated position. Therefore, a small gift that shows you believe in them can mean the world to a new entrepreneur. It’s a friendly but straightforward way of welcoming them into the business world. With Christmas approaching, now’s the best time to collect some gift ideas for entrepreneurs. You don’t need to break the bank to be supportive. Something as simple as a planner to keep track of their appointment or a social media management platform membership can prove handy and make a great deal of difference. Your gift is not going to turn their business into a success overnight. But it will boost their mood significantly.  

Help them to gather the right skills

What did you wish you knew when you first launched your side hustle business? After all, knowledge is power, and you’d be happy to share your experience with a newcomer. However, it can feel awkward to sit down and tell someone what you would do if you were them. Consequently, you need to find an alternative to encourage a fellow entrepreneur to brush up their business skills. You could, for instance, suggest relevant courses or reading materials. You’ll find as well that not everyone is happy to receive advice they didn’t ask for in the first place. So don’t be too pushy!

Introduce them to your business community

Networking is an essential survival skill in the business environment. If you are part of a local business community, you can encourage your entrepreneur friend to join the same group. It’s a fantastic way to get to meet new companies and partners, which can be the nudge they need to grow their business outreach. If the local community run charity events, suggesting your friend participate can dramatically boost their brand awareness.

The life of a new entrepreneur is full of challenges, from self-doubts to brand awareness struggles. As an experienced side hustler, you can offer your support, both emotional with a small token of your appreciation and professional by sharing your knowledge and community network.




Monday
Nov262018

Humble Beginnings: The Good Old Fashioned Marketing Tactics

Business is so large and complex that it's little wonder everyone and anyone is getting involved in some way. It's perhaps the lifeblood of all civilizations because it's not just about money and providing a great life for you and your family. It's much more because you’re creating dreams, following through with them and making them real for the rest of the world too. It's where human innovation, intelligence, creativity and willpower is constantly tested. So even though business practices have become more efficient and effective, the cost of doing business has improved also. If you’re the owner of a home business, then you will be familiar with the costs of marketing. How else can your business lift off if you cannot advertise your services and products to the rest of the world? But first, you have to admit that you are doing something that is new and hasn’t been the norm all throughout human history. You’re working from the comfort of your own home, so the power of your reach is going to be slightly less than a real-world business. Online marketing is extremely powerful, but sometimes being face to face is the ultimately way to win over consumers. It's time to humble yourself and do a bit of old-fashioned style marketing.

Door to door

You can’t knock on every door, stop and chat with homeowners about their spending habits and explain to them why your business could be useful to them. That is simply too little too slow, and although from time to time this might be okay, it's generally a waste of time, money and energy. However, everyone has seen the simple leaflets and fliers that are posted through the letterboxes of homes. They advertise businesses such as restaurants, construction companies, handyman services, flower delivery and pretty much everything. The fliers are easy to design, they don’t need to be extravagant, they don’t cost a lot to product and you don’t have to deliver them yourself either.

Design your flier at home using photoshop or various other image editing software. You will simply need to have your logo, business name and slogan clearly displayed and use your color scheme. Then you can list all your services and products that you sell. You can also write a brief description about what it is you do and what you are offering to consumers. Not the unique details about your business and make sure to clearly display your contact details. Fliers can be sent all over your own city and local neighborhood. If you can’t be successful in your city or neighborhood then you shouldn’t set your sights too far ahead anyway. It's simple, effective and doesn’t cost an arm and a leg.

Only what you owe

The modern and most effective marketing strategies are emotional marketing in the form of short video advertisements. Influencers that review your products or services is an extremely effective tactic. Making a short film about your business, focusing on behind the scenes footage and uploading it to your YouTube channel is another modern tactic. However all of these methods cost a lot of money and unless you’re a small business that is pulling in six digits or more in annual revenue, then you’ll want something more cost-effective.

Pay-per-click ads are by far one of the more old-fashioned marketing techniques that have stood the test of time. In fact they have evolved to work with the search engines and their algorithms. To fund your PPS ads, you can Go here! Depending on your needs you can get up to $5,000 in a loan to design and pay for your ad to be splashed all across the internet. However if you would like something that is going to be longer-lasting, then you may want to get the loan that lets you take out up to $15,000. There is no hard check on your credit, that makes it easier for home business owners that have taken out other loans and credit cards to pay for their operations. Bad credit has become a bit of an issue only concerning larger loans, but small loans that do not exceed $15,000 are much easier to get approved for. A brief check of your credit score and you can have the money wired straight into your account.

Right at the choke point

No matter how advanced technology gets, one thing that cannot be determined is traffic jams. There are modern cars with brilliant navigational equipment and computers that inform the driver on the best route possible. However if there are simply too many people all heading in the same direction, using the same road networks, then there will always be traffic jams. People sat still in their cars for half an hour to maybe even more everyday is hectic and hell for the drivers but brilliant for your business. The old-fashioned billboard still has immense power for advertising and marketing purposes.

In your city or on a particular highway, figure out where the choke point is that causes traffic jams. Wherever there is a billboard closeby, you should try to advertise your business using it. Depending on the style and the variant, it could be an electronic billboard that allows you to have a short video ad or a slideshow of pictures. Convey the unique selling point in the shortest time possible. You should be using bright vibrant colors to catch the attention of drivers and force them to pay attention. There’s no need to showcase that you’re a home business, just shine a spotlight on your attributes and business traits to consumers.

 


One thing that you must juggle is your attitude when you have started a home business. Firstly you must be thinking big and trying to achieve goals that will lead to your expanding and becoming a micro or a small business. However you should also be humble and know that every business has simple beginnings. Use fliers to reach out and advertise your business to homeowners across your city and local neighborhood. A simple PPS campaign is easy to fund, but difficult to get just right so pour your time and effort into this strategy the most.