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Monday
Jan262015

Mommy Monday:: Cynthia Mock

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Cynthia Mock.

What is your business?
Adorable Baby Clothing

When did you start your business?
2005

What services/products do you offer?
At Adorable Baby Clothing you’ll find traditional, classically styled children’s formal wear like boys suits and tuxedos, flower girl dresses, christening gowns and suits, first communion dresses.  I also feature personalized clothing and  LeTop casual wear for boys and girls.

How do you balance family and business?
That one’s easy—my daughters are grown, but I do get to babysit my grandchildren, so when they’re here, which is usually a Friday or Saturday night, they are my focus.

What advice do you have for other mom entrepreneurs?
When you’re a business owner it can literally take over your life. Be sure it’s something you love, and are willing to spend more hours on than you ever imagined!  It’s also important to plan and budget your money very carefully, because now it’s up to you to pay the bills when they come due!

How do your market your business?
I typically use emails to my customer list as well as my Facebook page and Twitter (@ABCClothing).  I have run ads on Facebook, which I plan to do in the near future again.  I’ve used Twitter and AdWords by Google, but the ROI was not worth all the money I spent.  Marketing an online business is always a challenge!  I’ve also used networking, and giveaways through Mom blogs.

Where can we find you?

facebook:  http://www.facebook.com/AdorableBabyClothing

twitter: http://www.twitter.com/abcclothing

blog: http://blog.adorablebabyclothing.com/

Monday
Jan192015

Mommy Monday:: Alli Grosberg

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Alli Grosberg.

What is your business?
Alli's Originals

When did you start your business?
Technically grade -I started a business selling beads and jewelry back then!However, "Alli's Originals" was founded back in the year 2000

What services/products do you offer?
Hand stamped customized jewelry, giftware, hand made cards and stationery as well as a variety if hand made textiles including kitchen tea towels, laundry bags , tissue holders, purses and bags etc.

How do you balance family and business?
I work from early in the morning so I have time In the day for household chores, shopping and preparing dinnerThis also allows me to be home when my son comes home from school.

What advice do you have for other mom entrepreneurs?
Persevere! Follow your bliss and creativity. Now a days there are so many inexpensive ways to sell your creations online.  Gone are the days where you need to spend thousands of dollars to set up a website or online shop. There are many simple ways to start a small business without breaking the bank or giving up your full time job.

I always suggest that the best way to begin is following these steps:
1.) register your business (it's usually less than $100 to do this)
2.) buy the domain name for your business name (even if you don't plan to set up a website right away) 
Buying a domain name is less than $20 and you own it for the year  
This way when and if your ready to create a website, you won't have any problems with purchasing that web URL 
3.) if your biz includes products you sell, set up an ETSY shop!
Etsy shop owners sell a variety of goods and it's an inexpensive way to list and sell products  
And with an ETSY shop you have your own shop name and web address


How do your market your business?

I do a ton of online advertising throughout the year. There are many bloggers out there who are happy to write a rave review for no coat or for the cost of a product. I also do a lot of promoting and advertising through Facebook and Pinterest. Throughout the year (especially during gift giving seasons), I sign up for some local gift fairs and shows. This is a great way to bring I  new customers and to give people an opportunity to see your creations in person.

Where can we find you?

facebook:  https://www.facebook.com/pages/Allis-OriginalsPersonalized-Sterling-Silver-Jewelry/122882936551

pinterest: www.pinterest.com/allisoriginals/

Monday
Jan122015

Market Mommy:: Louise Hodges

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Louise Hodges.

What is your business?
Greenbug, Inc. http://www.greenbugallnatural.com http://www.greenbugsystem.com

When did you start your business?
I started Greenbug in 2010 to offer safe and natural pest control solutions as alternatives to toxic chemical pesticides.

What services/products do you offer?
Greenbug offers pest control products for People, Pets, Indoors and Outdoors. We also offer the Greenbug System which is my proprietary invention that integrates with an Irrigation System to distribute Greenbug for Outdoors so that everywhere water is directed becomes safely pest free.

How do you balance family and business?
The million dollar question! I have chosen to pursue something I feel is very important and that is replacing toxic, synthetic pest control poisons with safe, natural and effective options. I was originally motivated because I am a Mommy.  The end result is that fulfilling this passion allows me to compartmentalize work so that I can then pursue my other passion which is my family.

What advice do you have for other mom entrepreneurs?
Don't listen to guilters, cultural pressures, media stereotypes or baggage of self-doubt stop you!  A fulfilled Mommy is the best kind of Mommy so go for your dreams!

How do your market your business?
I blog, I write articles, I do public speaking, and we advertise in local papers for our Greenbug System.  For our online sales in throughout the US and Canada, we have established a network of pest control experts who suggest our products as solutions. We also sell products at 80+ retail locations who do local advertising.  Our Greenbug System is marketed through a network of landscape and irrigation professionals.

Where can we find you?

facebook:  https://www.facebook.com/greenbugproducts

twitter: https://twitter.com/Greenbugworks

 

Wednesday
Jan072015

Beginner tips for bloggers

Beginner tips for bloggers

Well, if you are planning to start a blog, you need some guidance and help. So, we are posting some of the most important tips for bloggers. Please note that these tips are for beginners. Also, if you want, you can purchase books on ‘beginner’s guide’. Find coupons for the same on ChameleonJohn.

Choose a category

Most of the beginners make this mistake. They don’t choose a category, but try to fit in everything in that little blog. Don’t do that!

Choosing a specific category helps because you can focus on selected topics and post it online. Even if you want to write what you love, you have a category for that. I call it – my thoughts, my world. This category does not speak about one particular topic because it is a collection of random thoughts. You are not expected to be accurate or true.

On the other hand, if you choose ‘review’ category (sub-category – entertainment) where you are planning to post reviews of movies, music and so on.

Whatever it may be, choose just one category and write about it.

Don’t write what others are writing about

As a blogger, you will find similar thoughts posted by others. That is fine. However, try not to post content that is ‘exactly’ same to the content posted on another site/blog. However, writing something that no one has thought about is difficult because there are zillion other blogs all over the world. So, there will be something similar already on the web.

Be expressive, not impressive

With a new blog, people try to impress readers by writing in a professional tone, but their content is basic. But here is a secret, ‘People love reading articles that are easy to understand and something they can relate to.’ So, spend less time wording them and more time on the thoughts. Express your feelings!

Pictures matter

If your blog has no pictures, your blog is boring. Visuals make posts interesting. So, try and add some pictures to your blog. If you think that you are not a good photographer, there are stock pictures available. Use it. Note: Using others’ pictures, you should ask them before using it. Also, have a credit line below or on the image.

Formatting is important

Here, you should follow some rules.

1. Have a specific font size for the content and title. Don’t keep it same. For example, if your title font size is 13, keep the content’s font size around 9.

2. Font color is important. Don’t change it now and then.

Two simple rules. Follow it!

Interactive sections

If you can, have a section in your blog where you can communicate with your readers. This will let you know their thoughts on your blog and help you improve.

However, if you cannot have interactive sections, have interactive sessions. Invite them for a Hangout video chat or communicate with them on other social networks. Do it once a month.

Concluding, these tips should help blogger beginners to create a decent blog. However, one should not expect popularity to ring at their blog doors at the start. This takes time and hard work.

 

Monday
Dec152014

Mommy Monday:: Jennifer Covello

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Jennifer Covello.

What is your business?
Parenting for Purpose

When did you start your business?
2012

What services/products do you offer?
I offer a blog and my award-winning baby journal, My Life, as well as my children's book, "Frittabello and his Angel"

How do you balance family and business?
It really comes down to making choices and sticking with them. As a single mom who works full time, I have to make tough choices sometimes about the things that I can do. It means saying "no" on a regular basis and being ok with that decision.

What advice do you have for other mom entrepreneurs?
Dream big. Be smart. Ask for help. No mompreneur is an island. Reach out to others for help with your business or your family.

How do your market your business?
I market mostly through my monthly newsletter and social media.

Where can we find you?

facebook:  www.facebook.com/parentingforpurpose

twitter: www.twitter.com/parent4purpose