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Wednesday
May252016

Why Would a Mompreneur Want to Sell Her Business?

If you’re a regular reader here on MarketMommy.com (and you should be!) you know that this site is all about helping working moms succeed so they can be the superwomen they want and need to be for the sake of their families and their own personal and professional fulfillment.

So, why would anyone who’s managed to accomplish that consider selling their business? Isn’t that a sign of failure? Of giving up?

Actually, no. It’s not.

There are several very reasonable, understandable, and appropriate reasons why a mompreneur may decide to sell her business. And in every case, the fact that the business is salable is proof in and of itself that it is a success.

So, if you’re considering selling your business, don’t be discouraged. See if you can relate to the reasons discussed here, and take some well-deserved “me-time” to think about what your next steps need to be.

Life changes

In many cases, businesses go up for sale due to life changes experienced by the owner. It could be a marriage or a divorce, the birth of a child or the need to move. In some cases, it’s health-based. The owner is getting older and wants to retire, or perhaps she or a family member becomes very sick and she simply can’t invest the necessary time into the business any longer.

In all these cases, it’s important to realize that change happens to everyone, and no change that affects your life is a sign of failure, poor planning, or anything else. It just is.

One of the main reasons many moms get into business for themselves is to be able to strike a more comfortable work/life balance that places more priority on the family and/or personal pursuits and relationships. If these priorities need to take precedence over the business due to changes that have taken place, selling may be the best option.

Economic changes

No one has control over the economy in general or all the various factors that can affect how the market evolves from one year to the next. While strategic planning and insight can sometimes foresee and avoid dips in the economy, every business is forced to weather the storm as best they can.

With all of the other important priorities vying for attention in the lives of most mompreneurs, severe and unexpected economic downturns can very well necessitate finding more lucrative work with a steadier paycheck than the home business allows.

Under those circumstances, a highly skilled woman with excellent job prospects working for someone else may choose to sell her business in favor of something more reliable, and this makes perfect sense.

Interests change

Maybe you’re finding you just don’t have the same passion for the work that you used to, or you feel you’ve already done everything you can do within the confines of the business you created and it’s time for something new. Selling the business is an excellent way to capitalize on the time and effort you’ve invested in the enterprise without prolonging your stay beyond where it’s comfortable.

If you no longer feel the same drive that led you to start your business in the first place, you could end up being miserable if you force yourself to stick with it.

A new, exciting opportunity comes along

One of the most exciting reasons to consider selling your business is when a new and exciting business opportunity comes along that fires you up and makes you want to jump in with both feet! It may be that running both companies isn’t practical or preferable, or you know you’re not going to be able to give both of them the attention they deserve.

In that case, selling your existing business and diving into the new one could be the start of something beautiful.

The main point is simply this: don’t feel guilty about selling your business. It’s not a sign of failure or weakness or anything else. Selling your business is as much a standard part of running your business as any other professional decision you can be called on to make.

And sometimes, it’s the best decision you can possibly make.

Monday
May232016

Unique Gifts For Guys this Father's Day!

 From Jason, creator of UniqueGifts4guys.com:

Hello! I'm just a guy who loves odd, unusual things that you've never heard of...things that would make a great gift for him!  But, gift-giving can be hit or miss...

A bad gift leaves you with a fake smile, saying thank your through your teeth...but a great gift shakes your soul, and really creates a bond between the two of you...Its like, they get you..and you get them. Huge difference. So, which are you? A good gifter, or a bad gifter? Either way, let me help! Getting ideas is half the battle...


I take the best from around the web, and archive it on my website: uniquegifts4guys.com in order to get the juices flowing, and help you pick out a gift you know he'll love. Everything on my site, I either have and love, I want, or I know other guys will want as well..I'm a guy...I know what guys want!

My site has gift ideas for guy for all ages. From Huggies to Depends (did I go there? I think I just did) I really take the time to think about my audience, and what they'd really want on their special day. Check it out and let me know what you think!

Also, LIKE my facebook page to get gift ideas in your facebook feed! My favorite gift on my site right now is a personalized bobble head (so cool!)...and a post that is coming up...a game called the human slingshot! Looks like tons of fun! Check it out!

Also, Fathers Day is Sunday June 19th..check out my Fathers Day gift ideas blog post. There may be some things on there you've never heard of...and he might want! Go now!

Thursday
May192016

Relax and let us do the work for you this summer!

Do you want to enjoy the summer and spend more time with the kiddos while they're on summer break? But, you don't want your business to suffer? We can help you stay on track with these great summer specials! Let us do your marketing, while you sit at the pool!

Social Media Summer Package (June 6 - August 19) $500

Don't disappear from social media this summer! We'll post twice weekly on your social media accounts and share a weekly post on our own! Just tell us what you want to focus on and we'll write and schedule all of the posts. Completely hands-off for you! This includes up to 3 social media platforms and up to 99 total posts. That's just $5 per post, well worth the investment!

E-newsletter Weekly Summer Package (June 6 - August 19) $1650

Stay in front of your clients this summer and let us write and distribute your weekly newsletters! You won't miss a beat with your customer base and you'll have more time on your hands to enjoy the summer season! This includes a total of 11 e-newsletters disributed on dates that you choose.

E-newsletter Monthly Summer Package (June - August) $600

Let us write and distribute 3 newsletters for you this summer and stay in contact with your key constituents. We'll take care of the work while you relax with the family! Newsletters will be distributed according to your time line!

Copywriting Mania (All Summer!) $750

Summer is a great time to freshen up your website copy, prepare blog posts for the upcoming fall season and just do some regular business maintenance. But, who would rather be at the pool?! Let Market Mommy handle the writing this summer while you chill! This package includes up to 20 pages of copy! Discounts available for lesser amounts! Our regular rate is $50/page so this package is a 25% discount!

If you are interested in any of these packages, please contact us immediately! We are accepting a limited number of clients and will choose on a first-come, first-served basis. No more than 10 total clients for this promotion will be accepted!

Use this link to send payment now.

Tuesday
May102016

Which is the best type of mattress to use in a baby’s crib?

If you are about to become a new parent then you are probably spending a great deal of time buying items for the new arrival, from baby clothes to a stroller and  a new crib. In the case of the crib you need to make sure that you do not just dedicate time to choosing the crib itself but also to choosing the mattress to go inside it. Up to the age of three children can spend as much as sixteen hours each day sleeping, so it makes sense that you need to choose a comfortable and supportive crib mattress.

You can take a look at the various crib mattresses on the market at http://www.thesleepjudge.com/best-crib-mattress-reviews/ Reading reviews like this can help you make an informed decision as to which crib mattress is the best choice for you. We are going to take a look at the three main types of crib mattress on the market and what they have to offer.

Crib mattresses made from foam

You have probably seen many crib mattresses made from foam; they tend to be the most popular choice. One of the reasons why this is the case is that they are usually one of the most affordable options when it comes to purchasing a crib mattress. Foam crib mattresses are also very lightweight. This means that they are easier to handle than some other types of mattress. This is important if you are going to need to handle the mattress a lot, such as when you are cleaning it.

An innerspring crib mattress

An innerspring crib mattress works much like the adult version. It is manufactured using a number of metal coils. If you want to choose an innerspring crib mattress that is going to offer the most support for your child then it’s a good idea to select one that has more than 150 coils and has a gauge of 15.5 or lower. The gauge determines the thickness of the metal used; the lower the gauge number the thicker the metal. This is why a lower gauge number normally means that there is more support in the mattress.

Buying an organic crib mattress

Organic crib mattresses are made from completely organic materials. This means that there is no chance of your baby being exposed to any allergens or chemicals that may potentially be harmful. It’s natural to want to protect you baby which is why an organic crib mattress may be a good choice for you. One thing that it’s useful to note is that organic crib mattresses are often more expensive than other types of crib mattress.

As with other major baby items, it’s a good idea to invest some time and effort into deciding which crib mattress to buy. There are plenty of online reviews available to help you decide which is the best option for your baby.

Wednesday
May042016

Small Business Week

Brazzlebox, an online community for small business owners, created this graphic to support Small Business Week!